More About Advertising
MAY 18, 2020
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight.
AdPulp
MAY 20, 2020
Katherine Hollar Barnard is a force, a dynamo, a badass. She’s the founder and CEO at Firesign in Kansas City, which offers “enlightened legal marketing” to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie […]. The post The Adpulp Interview: Katherine Hollar Barnard appeared first on Adpulp.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gods of Advertising
MAY 21, 2020
The storage locker was a decrepit cell housing your family’s holiday decorations and misfit furniture. Each unit in your fancy Chicago apartment building had one, in the catacomb hidden behind the gilded lobby, with its uniformed doormen and polished brass. There, was the liter of warm vodka, waiting in an old urn that you had once used for plants. There, you fell into an old loveseat, and drank, grimly watching the cockroaches as they emerged from their nest under the boxes of ornaments, beneat
All About Advertising Law
MAY 20, 2020
First Data Merchant Services, LLC (First Data), and its former executive, Chi “Vincent” Ko, will pay $40.2 million to settle Federal Trade Commission (FTC) charges that they ignored obvious warning signs of fraud and processed transactions for an array of scams that caused tens of millions of dollars in harm to consumers. This action serves as a powerful reminder that the FTC seeks to hold processors and their independent sales organizations (ISOs) financially responsible for facilit
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 21, 2020
Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital creative competition which is postponed to 2021. Brands and creative agencies are invited to submit.
AdPulp
MAY 18, 2020
NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […]. The post In the Deep End with Klay Thompson, Care of Kaiser Permanente appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
MAY 19, 2020
We have written repeatedly about the FTC and various states’ efforts to clamp down on “negative option” offers to consumers ( see blog posts here and here ). Last week, consistent with a newly found focus on protecting small businesses, the FTC challenged negative option marketing aimed at business entities. The case underscores the FTC’s continued focus on negative option marketing as well as its new focus on protecting small businesses.
More About Advertising
MAY 21, 2020
When you’re producing zillions of bits a content a day the odd howler is going to slip through but this Instagram effort from Volkswagen is a peach. Racist or what? So we’ve had VW board members frantically grovelling in public when they should have other things on their mind. Like VW’s plummeting sales in Germany.
AdPulp
MAY 19, 2020
The Oracle of Omaha recently warned that newspapers were toast. It’s not the kind of thing to take lightly. The Guardian, for one, is not taking it lightly. Here’s what it says in their pages: Print advertising revenue has collapsed, down by about 80% since the start of the pandemic. The situation at local newspapers, […]. The post Media Melt Down, A Sad Saga in Short Repetitive Chapters appeared first on Adpulp.
Lemonads
MAY 22, 2020
CPA Network vs Direct Advertiser - Which one is better? Having an effective marketing strategy is crucial to the overall success of your business. To that extent, the method growing in popularity for lead generation is affiliate marketing. And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi
MAY 21, 2020
During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? Note: This is the third and final post in a three-part blog series.
More About Advertising
MAY 19, 2020
Desert Island Ads The advertising industry is like a train station, full of people on different journeys, jostling for space on a small platform. Some are trying to figure out where they’re going. Others are indifferent. I’ve met very few with a true calling. Most people just end up there. My grandfather was one of.
AdPulp
MAY 22, 2020
In this fifth edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss new commercials from Lexus, Specialized Bikes, and Walmart. Plus Austin-based artist and ad man, Chad Rea, gets a shoutout, along with the new online portfolio school, rAdvertising. I meant to call Chad’s former agency 86theonions by its proper name, but I […].
All About Advertising Law
MAY 21, 2020
Despite what the “gurus” say, the FTC takes the position that there is no quick or easy path to success. Whether that is true or not, the FTC has sued several companies that purportedly taught consumers how to start a home-based Internet business—often advertising the potential to earn vast sums of money—and last week the FTC settled with a company allegedly helping newly formed Internet businesses market more effectively.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
MAY 20, 2020
In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. But, if you want to have a direct connection with both current and potential users, then you need to have a high quality in-app marketing campaign in place today.
More About Advertising
MAY 21, 2020
Adland brings constant reminders of the efficacy of Nigel Bogle’s remark – no agency is more than three calls away from a crisis – and AMV BBDO, long Britain’s biggest and one of its most admired agencies – has had its third: Walkers Crisps. The PepsiCo owned brand is looking for a “new perspective” on.
AdPulp
MAY 21, 2020
Unhappy people in unhealthy situations. It’s a storyline of this time. Oreo can’t fix our ailing economy or find a cure, but the cookie maker can extend a lighthearted and cheerful message, which is perfectly on-brand. There’s nothing wrong with this Oreo spot, especially considering it was released on April 9th. But it’s the kind […].
Lemonads
MAY 20, 2020
Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format. Now RichPush team is constantly implementing new ad formats, working on UI and cool flagship features.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Admixer
MAY 20, 2020
Author: Dominika Kozub, Content and Marketing Specialist at Voluum DSP. The term “Millennials” has become a buzzword in recent years. Why? The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. Based on the research, the millennial population born between 1981 and 1996 is […].
More About Advertising
MAY 22, 2020
What a difference a quarter makes. While 2019 remained gloomy for the high street, some positives still reared their heads – there were record Black Friday sales and consumer sentiment improved. Then in one fell swoop, nearly all marketing plans were shelved thanks to coronavirus. In their stead, brands have rushed back to the drawing.
AdPulp
MAY 18, 2020
Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone’s song is used in a commercial, let’s consider the song. The song is from Simon’s 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with […]. The post This Commercial Features the Voice and Music of Nina Simone appeared first on Adpulp.
InMobi
MAY 19, 2020
How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. Note: This is the first of a new three-part blog series. As the COVID-19 pandemic spreads and dramatically disrupts life as normal, here are our thoughts on what our trusted customers and partners can do to weather the storm.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Gods of Advertising
MAY 18, 2020
My Michelle … Not My Shining Moment. The end came at The Shining , of all movies, at an old theater on Clark Street. You, Michelle and your best friend, Omar had entered the theater just as a big storm erupted outside. Omar sat to her left you to her right. During a particularly gruesome scene –the dead crone in the bathtub- there was a crash of thunder, loud enough to be heard over the chilling soundtrack.
More About Advertising
MAY 21, 2020
By Caroline Davison. Covid-19 may end up being the kick up the backside that we in adland need to get our priorities straight. We’re now realising that the Climate Crisis will affect us all and change our lives beyond recognition. Many of us in agencies are questioning the meaningfulness of our roles, businesses and lives.
AdPulp
MAY 16, 2020
NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport’s history. It’s going to be an interesting thing to see on TV and a clue to the near future of professional sports. In this new edition of Ad […]. The post Ad Chatter No. 4: NASCAR Returns to the Track, Sponsors Get Back to Business appeared first on Adpulp.
InMobi
MAY 18, 2020
With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. While stuck at home, many are turning to their mobile devices (iPhone, iPad, Android devices, etc.) to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MAY 18, 2020
Last month, the National Advertising Division (NAD) launched its much-anticipated NAD Fast-Track SWIFT process (“Single Well-defined Issue Fast Track”). As we blogged previously, the Fast-Track SWIFT program reflects NAD’s plans to resolve advertising disputes more quickly and efficiently. The most significant aspect of Fast-Track SWIFT is its expeditious resolution process.
More About Advertising
MAY 19, 2020
My first job out of university was working for Campaign Magazine. It was 2008 and despite the financial crisis being in full swing (or maybe because of it), I got lucky. At the start, I barely knew anything about advertising. Or the mystique of the industry that created it. If you asked me, brands made.
AdPulp
MAY 17, 2020
Did Someone Say “FREE BEER”? Someone did. The next round of Bud Light’s is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward […]. The post As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round appeared first on Adpulp.
Single Grain
MAY 19, 2020
Investors are a quirky bunch, and for the right reasons. They’re extremely analytical, love the thrill that comes from taking risks and are fairly pragmatic (on most days) – characteristics that are polar opposites to one another. . Investors actively diversify their investments (investing in stocks, bonds and start-ups at the same time), so they stand to make consistent returns from their investments regardless of whether one investment (like start-up investing) is riskier than another (like g
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
141 
Let's personalize your content