Fuel Lines
APRIL 21, 2016
“We need to stop SELLING and start TELLING.” Your agency is probably already pretty good at storytelling. But how about story-teaching? Park Howell founded Park&Co , an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling.
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APRIL 22, 2016
Halifax has been regaling us for years with not-so-heavenly choirs hymning the praises of its various offers. It was probably quite hard to change the theme to something more adventurous as the bank (now owned by Lloyds) recovered from the brink of extinction in the banking crisis. But adam&eveDDB has clearly been putting its thinking.
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Gods of Advertising
APRIL 19, 2016
In my last job, I was asked by a colleague to take down a Facebook post because it apparently offended someone in the office. I had offered a less than politically correct view on the hot button issue regarding race relations (or lack of) in America. Reluctantly, I removed the post. Not because I rethought my position and came to the conclusion I was wrong.
InMobi
APRIL 18, 2016
At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions. Understanding the attributes of these consumers is paramount as it helps fine-tune your advertising messaging and investments.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
APRIL 19, 2016
How to read 10 times more books in a fraction of the time. If you’re serious about content marketing, know that reading fuels your writing. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It can improve current client perceptions and aid in client retention. It has also become the magnet for generating online leads and creating new business opportunities without having to pitch for them.
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APRIL 22, 2016
Prostitution and France are indelibly linked, usually in a sort of faux joie de vivre. The great Hollywood musical Gigi is about young girl, played by Leslie Caron, who is trained as a courtesan, an upmarket prostitute basically. Albeit one who confines her activities to one ‘gentleman’ at a time. Maurice Chevalier, playing an ageing.
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All About Advertising Law
APRIL 20, 2016
In March, a new federal law quietly went into effect that places additional pressure on importers to develop compliance systems for their supply chains, including identification of items potentially made with forced labor. The Trade Facilitation and Trade Enforcement Act of 2015 (Trade Act) prohibits the import into the United States of goods, wares, articles, and merchandise mined, produced, or manufactured in a foreign country by convict, forced, or indentured labor.
Advertising to Baby Boomers
APRIL 19, 2016
Another fusillade, a volley of déjà vus. And it’s sort of like being in The Twilight Zone , or if that reference is too antediluvian for you, Groundhog Day , or if that reference is too antediluvian for you, there’s got to be plenty of recent movies and TV shows I’ve never heard of with similar plots or themes. The grey market Older consumers will reshape the business landscape Apr 9th 2016 … The Economist Intelligence Unit, a sister organisation to The Economist, found that only 31% of firms it
More About Advertising
APRIL 20, 2016
Specsavers, which now has a growing hearing aid business too, is famous for producing its (mostly excellent) advertising in-house. But now it’s gone outside for its digital account, appointing Possible London to “apply service design to create the next evolution of digital services across all its channels.” Possible started life as a hotchpotch of digital.
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APRIL 20, 2016
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox thinking. The finding emerges from what YouTube calls a ‘meta-analysis’ of 56 case studies across.
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More About Advertising
APRIL 20, 2016
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play sport, watch sport and when asked, they are more inclined than men to see sport as a force for good within society. Hardly earth shattering news, yet the market for sport sponsorship can often appear.
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APRIL 21, 2016
Just Eat, the UK quoted company that takes online orders fro independent takeaway restaurants, is looking for a new creative agency after parting with The Red Brick Road which handled the business for two years. Before that the account was with Havas. As so often in these cases the move to a new agency follows.
More About Advertising
APRIL 18, 2016
Last year we waved goodbye to Foster’s’ multi-award winning ‘Good Call’ campaign from adam&eveDDB featuring ockers Brad and Dan. This was followed by a new ad, ‘Why the hell not?’ which looked like a new campaign but now Foster’s is back for the British summer (being optimistic here) with ‘For the Thirsty,’ which looks rather.
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APRIL 19, 2016
What’s this? BETC Paris and Canal+ venturing into what we may as well call ‘Always’ territory? To which there’s a nod. Or producing a Gallic version of P&G’s ‘Mom’ campaign? Surely not… Didn’t think so. Great laugh-out-loud commercial and you don’t get many of those these days. MAA creative scale: 8.5.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 22, 2016
On this week’s #MediaSnack Tom and David get excited by a recent article in Ad Age. In it, Alexandra Bruell puts a spotlight the role of principal-based media buying approaches. The piece highlights (the perfectly legitimate and legal) practices by media agency groups of buying media inventory at their own risk, in advance of client.
More About Advertising
APRIL 22, 2016
Sarah Watson, Chief Strategy Officer of BBH New York, has been appointed as the Global CSO of BBH Group. She will work alongside Neil Munn, global CEO, and Pelle Sjoenell, the new worldwide CCO, replacing founder Sir John Hegarty. Watson (left) will partner with Sjoenell to hape the agency’s global creative output, aiming at “creating.
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APRIL 22, 2016
Here’s that tape in l’affaire Martinez, now admitted into court with other faces obscured. Hmm. Communications boss Erin Johnson’s case against former JWT CEO Gustavo Martinez, the agency and WPP doesn’t just rest on this. But Martinez comes across as a well-meaning type trying to unruffle the feathers of the troops after a rough night.
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APRIL 21, 2016
Every now and then you think: I wish I’d been there. I wish I’d been at the 2008 Grammys when Prince appeared live with Beyonce. Prince died today aged 57. In some respects he was, indeed, the ‘purple pain,’ but he was also a genius: a peerless performer and songwriter (he wrote Sinead O’Connor’s Nothing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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APRIL 21, 2016
Interpublic-owned The Martin Agency, one of the very best US creative agencies, has, like many of its American peers, made a slow start in London. The agency opened its doors in 2014 but is still in the process of completing its management. It’s now taken a big step forward by hiring Olivia Browne (below) from.
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APRIL 20, 2016
There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little more than glorified case studies where agencies and brands pay an extortionate amount to try and convince you that their latest campaign wasn’t a complete disaster. The forced love-in where industry bigwigs come together under.
More About Advertising
APRIL 20, 2016
Britain’s D&AD is teaming with the Advertising Week organisers to launch what they call a “global award show that recognizes companies and brands that are making the world a better place.” Maybe it should be called the loaves and fishes awards. D&AD Impact will be held at Advertising Week in New York on September 27.
More About Advertising
APRIL 20, 2016
Funny how ‘disruptor’ companies – like Amazon – get TV advertising in a way that more traditional advertisers, the bulwarks of traditional TV companies, don’t. Or have forgotten how to. In the UK Amazon Prime has run a series of campaigns through Joint telling a good story simply and effectively.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
APRIL 19, 2016
By m01229 from USA [ CC BY 2.0 ], via Wikimedia Commons While the Food and Drug Administration (FDA) is still considering whether to issue guidance over the use of the term “natural” in food products, the Federal Trade Commission (FTC) is steamrolling ahead this week with a flurry of settlements and a complaint over deceptive use of the terms “all natural” and “100% natural” in the advertising of sunscreens, shampoos, and other styling/beauty products.
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APRIL 19, 2016
Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported mainly by the extra revenue from its $3.7bn acquisition of digital consultancy Sapient – or ahead of expectations in its recovery from account losses in 2015 and ongoing root and branch reorganisation into four ‘hubs?
More About Advertising
APRIL 19, 2016
Upmarket tipples have been telling us they’re about aspiration – as opposed to their taste or the fact they get you happily pissed – for decades. If there’s any agency guaranteed to come up with a new twist on this venerable theme it’s Droga5 and the New York hotshop (it can still be so defined).
More About Advertising
APRIL 18, 2016
On this week’s #MediaSnack Tom and David discuss some good news for Publicis Media, in the shape of the Asda supermarkets UK media and creative business. The account was awarded without a pitch and is worth £90m, a serious blow for Carat but good news for Steve King, Iain Jacob and the new Publicis Media.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
APRIL 18, 2016
FinTech and marketplace lenders are fast realizing that the Consumer Financial Protection Bureau (CFPB), Federal Trade Commission (FTC), and even state regulators are focused on their activities. Recent announcements that the CFPB is taking consumer complaints on marketplace lenders and has established an office of small business lending means that lenders and service providers should prepare for the possibility of investigations and examinations in the not too distant future.
More About Advertising
APRIL 18, 2016
Every year the battle over Sir Martin Sorrell’s pay comes round – this year it looks as though he’ll get at least £60m and maybe as much as £70m – and, so far at least, he’s won every round. This year may be hotter than usual as a bunch of FTSE100 bosses are in the.
More About Advertising
APRIL 18, 2016
I see that Stan Myerson, Richard Desmond’s number two and “brother-in-arms” is retiring. The British newspaper industry had never seen anything quite like Desmond and Myerson (below, centre, with BT’s Gavin Patterson and Ian Livingston) when they descended on the Daily Express in 2000. Even in the macho world of what was then Fleet Street.
More About Advertising
APRIL 18, 2016
Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the theme: “everything we do goes into everything you taste.” Bet they were cursing the lack of sunshine. Here’s the free range eggs TV ad: And cows: It’s food porn meets David Attenborough. How good?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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