Single Grain

DECEMBER 3, 2020

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. In this post, we’ll use the example of running a promotion for restaurants as we take you through the essential steps to create and work with a promotional plan.

Non-Profit 136

Non-Profit Audience Banner Marketing 136

More About Advertising

DECEMBER 3, 2020

From Jung von Matt/SAGA in LA for pharmacy chain Doc Norris, directed by Sune Sorensen. A senior citizen baffles his neighbours and relatives with a strange workout routine involving something heavy in the garden. Has the old boy lost the plot? Then the snow arrives. Meanders a little maybe but makes port in the end.

Agency 119

Agency Advertising 119

illumin

DECEMBER 1, 2020

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].

Video Ads 93

Video Ads Shipping Retail Advertising 93

AdPulp

DECEMBER 3, 2020

Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here’s one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! Time travel on The Man’s conveyor belt. There’s an idea that’s […].

Food 76

Food 76

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

DECEMBER 1, 2020

ACV (annual contract value) helps determine the health of your SaaS business. It enables you to identify low-tier clients so you can upsell them to generate more revenue. In fact, the majority of successful SaaS companies generate 16% of ACV by upselling to their customers. However, when it comes to understanding and calculating ACV, there’s a lot of confusion in the industry.

Marketing 59

Marketing Education SEO Communications 59

More About Advertising

NOVEMBER 30, 2020

People in the UK and elsewhere make their own Christmas ads for the YouTube era and Luke Francis, postmaster at Bude in north Cornwall, has entered the lists with this opus about granny being “locked away.” Filmed in Cornwall with Luke’s family and friends (and him) in starring roles. Francis says: “People say it’s better.

Agency 111

Agency Advertising 111

AdPulp

DECEMBER 4, 2020

America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with […]. The post Have You Made Someone Feel Like They Belong Today?

Media 73

Media 73

Admixer

DECEMBER 3, 2020

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers. Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […].

Header Bidding 52

Header Bidding Media Advertising Marketing 52

More About Advertising

DECEMBER 2, 2020

None of that Kevin the Carrot nonsense for Aldi France. Its holiday campaign – ‘The real surprise of Christmas’ from agencies Ogilvy Paris, HighCo and Neo – challenges the gourmandising French with a taste test. Predictably they choose the highest-priced item. Except they’re all the same one from Aldi. And foie gras (veggies look away.).

Agency 78

Agency Advertising 78

Lemonads

DECEMBER 2, 2020

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! If you want to drive results by achieving traffic , move consumers from awareness to action, or control and monetize your content on the open web , the Nativo advertising platform might be the right fit you’ve been looking for!

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

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Advertising

illumin

DECEMBER 2, 2020

Mucho se ha hablado de las ventas realizadas en este Black Friday 2020, y de la apuesta de los anunciantes por ocupar un hueco en la atención de los consumidores. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […]. The post Amazon es el rey del ecommerce … Y de la publicidad online en vídeo en españa appeared first on AcuityAds Inc.

eCommerce 52

eCommerce Video Ads Advertising 52

MobileAds

DECEMBER 1, 2020

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of success with the advertisers. Yet however, AppNexus’s study found that a shocking 97% of campaigns didn’t have unique creativity for placement.

ROI 52

ROI Retargeting Impressions Audience 52

More About Advertising

NOVEMBER 30, 2020

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, trying to make it more digital and moving to a campus-based model for the rambling.

Finance 72

Finance Media Agency Advertising 72

Lemonads

NOVEMBER 29, 2020

One of the reasons affiliate marketing and other forms of digital advertising have become so popular is that they give marketers the ability to track a huge collection of metrics. However, these colossal amounts of data are processed by ultra-powerful computers, so deciphering this information is almost impossible unless it’s presented in a specific way.

Affiliates 52

Affiliates Healthcare Media Marketing 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Smarty Ads

NOVEMBER 29, 2020

Every publisher, mobile web, or app developer has at least several questions about their inventory monetization before choosing a video ad network. If only five or ten years ago there were not so many options to choose from (aside from Google AdSense), today’s programmatic ecosystem delivers plenty of video.

Ad network 52

Ad network Video Ads Advertising 52

MobileAds

DECEMBER 1, 2020

Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of Facebook users from 2015 to 2020. Source: Statista. In this tech-savvy era, Facebook is considered one of the top digital advertising channels online. Last year, the marketing spend amounted to 9.9 billion U.S. dollars , up from 7.8 billion from the previous year.

Retargeting 52

Retargeting Audience Conversion Advertising 52

More About Advertising

NOVEMBER 30, 2020

French supermarket chain Intermarché is good at putting itself on the right side of the argument – sustainability, selling less-than-perfect-looking vegetable etc – and this Christmas it’s tackling the big one – Covid 19 – with agency Romance. A short film, directed by Katia Lewkowicz, showing a French dad coming back from the brink, the.

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Agency Advertising 69

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

All About Advertising Law

DECEMBER 1, 2020

On November 10, 2020, the District of Utah decided a case involving two sellers of supplements, Vitamins Online, Inc. v. Heartwise Inc. d/b/a NatureWise , which, among other things, examined defendant NatureWise’s allegedly manipulated reviews on a major online marketplace. In deciding the case, the court addressed customer reliance on reviews in their purchasing decisions.

Advertising 45

Advertising 45

Gods of Advertising

DECEMBER 1, 2020

Everyone, you think, is some kind of addict. Be they active, recovering, or on the brink. Passions which are good become obsessions which are bad. People are self-seeking. This is the human condition, the result of Original Sin. Yearning. Craving. Lusting. Demanding. Wanting. Needing. Soothing. The seeds of addiction are there, have always been there.

Advertising 59

Advertising 59

More About Advertising

NOVEMBER 30, 2020

There’s a new wave of Christmas ads in the UK – oh, no. Actually they may have got it right, don’t some of the biggies show their hand too early? Footasylum, which calls itself a streetwear retailer, is entering the lists for the first time with an in-house effort via production company Chief – telling.

Retail 69

Retail Agency Advertising 69

More About Advertising

DECEMBER 3, 2020

The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news media companies. To most of us the biggies aren’t news media companies but that’s just.

Media 64

Media 64

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

DECEMBER 2, 2020

Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories. Hoya/Nomads’ new brand position is ‘For the Visionaries.’ Hoya CMO Marius de Beer says: “Nomads impressed.

Impressions 64

Impressions Agency Marketing Finance 64

More About Advertising

DECEMBER 2, 2020

Co-op’s Christmas campaign communicates a substantial message with a light touch. Passers by take a pause in their day to enjoy two young brothers busking outside the supermarket, gaining in confidence as they sing Oasis song “Round Are Way.” The stars are Austin, 12, and Rocco, six, with a supporting cast of shoppers who enjoy.

Communications 64

Communications Agency Advertising 64

More About Advertising

DECEMBER 2, 2020

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on top of its UK network including city council contracts in Birmingham, Manchester, Glasgow and Southampton.

Finance 64

Finance Media Advertising 64

More About Advertising

DECEMBER 1, 2020

The latest in our tribute to late MAA partner Paul Simons. It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence. Audi does it with its latest ‘Clowns’ ad from BBH which, to my shame, I’ve only just caught up with.

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Advertising Agency 64

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

DECEMBER 1, 2020

Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to winning effect with Melissa McCarthy as the hapless eco-warrior suffering all sorts of indignities. For the Kia Niro, an eco-friendly crossover hybrid (or something.) You rarely get laugh-out-loud ads these days, perhaps because such humour.

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Agency Advertising 64

More About Advertising

DECEMBER 3, 2020

Weetabix Food Company has returned the Alpen creative account to BBH after a competitive pitch for the £5 million business. Alpen last worked with BBH in 2017, when it called a review but didn’t appoint an agency. One of BBH’s last campaigns for the brand was “It all started so well,” which mocked the idea.

Food 59

Food Agency Advertising 59

More About Advertising

DECEMBER 3, 2020

The IPA’s next president is Julian Douglas, the vice chairman of VCCP, who will succeed Nigel Vaz on 18th March. Vaz probably probably spent most of his energy on the day job (global CEO of Publicis Sapient) this year, leaving the way open for Douglas to do what he can in 2021 and 2022, as.

Agency 59

Agency 59

More About Advertising

DECEMBER 2, 2020

This is heartbreaking. A print campaign by Uncommon shows the grainy reflection of a lone person watching Piers and Susanna on Good Morning Britain, alongside the words: “We shouldn’t be your only company. But for millions of people, that’s exactly what we are.” It’s for ITV’s long-running campaign to end loneliness, which asks people to.

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Agency Advertising 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing