Fuel Lines
JUNE 5, 2017
Time Management: If it’s not on your calendar, it doesn’t exist. The working atmosphere of an ad agency is chaotic. It is an environment that is in a perpetual state of distraction. Have you often reached the end of a day with nothing to show for it? I know exactly how you feel. An entire day can be disrupted by just one phone call or email.
AdPulp
JUNE 9, 2017
This year, AdPulp.com moved away from being an ad-supported site. I don’t know if you’ve noticed, but we currently carry no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text […]. The post A Dime for Our Thoughts appeared first on AdPulp.
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InMobi
JUNE 6, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apoth
More About Advertising
JUNE 6, 2017
Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising as they’re the best club team) but Manchester United remains the most valuable at $1.7bn because of its success in forging “partnerships” with numerous companies, who seem to be prepared to pay to have their.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gods of Advertising
JUNE 7, 2017
Do you know where you’re going to? That’s the signature line from the Theme from Mahogany by Diana Ross. A lovely number, back in the day it was a sensation. But that line. Well, as tuneful at it is it also happens to be wrong. As a sentence it’s grammatically incorrect. Ask any 7th grader. it ends in –or should I say ends with- a preposition. Spell check will tell you the same thing.
Advertising to Baby Boomers
JUNE 5, 2017
It happens once or twice a year. Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. It’s like invoking Tweedledum and Tweedledee out of the ether. The latest: Why Your Decades After 60 May Be Your Best Retired people past that age are the most joyful. Here's why… Baby boomers are getting glum … Its latest consumer confidence survey of 2,006 people in April 2017 showed that baby boomers were the most pessimistic age group.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 6, 2017
We observed a while ago that VW was getting its ad mojo back despite its many issues (lying and cheating about diesel emissions). Thanks to my estimable friend George Parker in Adscam for reminding me of this one, from Hamburg’s Grabarz & Partner. Apparently it even escaped the merciless ministrations of pre-testing outfit Millward Brown.
What Runs Where
JUNE 6, 2017
0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.
More About Advertising
JUNE 6, 2017
It’s turning into one of those mornings. We’ve had Apple’s Appocalypse, about which one’s feelings are mixed. Now reader Craig Mills sends me this bizarre outing, presumably on behalf of Coke Zero’s marketing budget, featuring one WhoreNickels (left) whose bizarre ramblings can be found on YouTube and, no doubt, elsewhere.
More About Advertising
JUNE 9, 2017
Agency Acne is back on the IKEA case (didn’t think they called companies names like that any more but I suppose it gets you top of the Google searches) with another opus for the retailer’s famed although hardly glamorous blue bag. Balenciaga made a $2000 one recently. This is rather more down to earth.
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More About Advertising
JUNE 8, 2017
Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am.” This process of digitising reality can already be seen in the importance.
More About Advertising
JUNE 6, 2017
Are we becoming jaded with the so-called beautiful game? We’ve been bombarded with so many ads featuring football that it’s more than likely. And in this new episode of Adidas’ ‘Here To Create’ campaign from Iris even the big name footballers seem bored too. At the start, anyway.
More About Advertising
JUNE 6, 2017
I don’t know why Apple, which foisted apps on the world, thinks this is funny. It began its World Wide Developers Conference (WWDC), at which it unveiled HomePod with Siri, with this film showing what happens when a new employee unplugs its servers – blitzing the apps that control our lives. The eagle-eyed may spot.
AdPulp
JUNE 7, 2017
Booking.com offers an easy escape from the insanity of your job. I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch’s first work for the travel brand. It seems to me […]. The post Work-Related Stress Diverted At Booking.com appeared first on AdPulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 8, 2017
How can a party with enough money to spend over £1m on Facebook ads, more consultants and supposed internet wizards in its ranks than you can shake a stick at, the world’s numero uno spinmeister in Lynton Crosby (or Australia’s anyway) and most experienced politica ad agency M&C Saatch,i bugger things up twice in two.
More About Advertising
JUNE 8, 2017
I see that Y&R has won the UK’s Think! Road Safety account, previously held by AMV BBDO and, over the years, one of the UK’s flagship creative accounts. Here’s one made for Surrey Council, of all entities. The new regime at Y&R London – CEO Jon Sharpe and CCO Jon Burley (with the help of.
More About Advertising
JUNE 6, 2017
Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital advertisers. Here’s what Conversant EMEA’s Robin Davies thinks. “Ad blocking is really a result of poor quality, irrelevant ads being allowed to be served in the first place. Without relevance to the user, ads aren’t.
More About Advertising
JUNE 6, 2017
After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are back on the case for this McCafe ad hymning the imaginary delights of summer (just as the weather’s turned and not in a good way). A skilful use of 30 seconds and not a glimpse.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 6, 2017
When David Cameron became PM the outgoing Labour team left a note in the Treasury that said “There’s no money left.” What short memories we have and also how history gets re-written so quickly. Labour hve a reputation for consistently being rubbish at housekeeping and their strategy for the forthcoming election is promising what the.
More About Advertising
JUNE 6, 2017
Vincent Behaeghel is a creative director at BETC Paris. My Top Tips for Cannes Like My Addiction – Addict Aide Evan – Sandy Hook Promise These two campaigns question the way we are over-consuming images on social networks, with bulimia, without taking the time to watch. Let’s beware of appearances and remain always.
More About Advertising
JUNE 6, 2017
People talk about a brain drain from advertising and a new one is Andrew Benett, former CEO of Havas Creative Group and before that Arnold, who’s joining Bloomberg Media. Benett (below) will fill the newly created role of global chief commercial officer handling sales, advertising operations, franchises, consulting and marketing services. Bloomberg Media CEO Justin.
More About Advertising
JUNE 6, 2017
Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well known to the Department of Culture, Media and Sport, which appointed her, because she served.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 5, 2017
Language learning operation Babbel has moved from DRTV to saturating the world with short ads from Wieden+Kennedy. Including this highly sexist piece of stereotyping for its Spanish product. Appalling on so many levels. Funny too. MAA creative scale: 8.
More About Advertising
JUNE 5, 2017
On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them. And they continue the countdown to the one-year anniversary of the ANA’s Media Transparency Report, this week looking at Media.
More About Advertising
JUNE 5, 2017
WPP global digital agency Wunderman has bought The Cocktail in Spain which it describes as a “digital transformation consultancy.” The Cocktail offers strategy development, design, technology and data and analytics. Clients include El Corte Inglés, banking group BBVA and newly-crowned Champions League winners Real Madrid (below). The Cocktail was founded in Madrid in 2003 and.
More About Advertising
JUNE 5, 2017
“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would be “I’m comin’ up so you better finish your drinks, tidy up, unplug the stereo, flush the drugs down the toilet and go home.” Because in every industry I arrive in, the party’s always over.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
JUNE 5, 2017
Women are amazing. Agency: Leo Burnett. The post Special K States The Obvious appeared first on AdPulp.
AdPulp
JUNE 3, 2017
The Congressional Leadership Fund is a super PAC exclusively dedicated to protecting and strengthening the Republican Majority in the House of Representatives. They’re known for throwing hard sliders. Like so: Will the Democratic candidate Jon Ossoff be able to fend off these hideous attack ads and convince the people of his district to send him […].
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