Fuel Lines
JANUARY 7, 2016
The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley , shares how his agency has created a number of thought leadership platforms that drive new business. One of the most successful has been built around Millennial Marketing.
More About Advertising
JANUARY 3, 2016
I haven’t had a real rant for a long time. And I have the luxury of (blind) faith and age to insulate me from opinions other than my partners, our people and our clients. So I relished the opportunity to consider what lies ahead and what we might all hope for next year. Success? A.
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InMobi
JANUARY 5, 2016
In September 2015, Apple announced that iOS 9 will feature content blocking , which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space.
AdPulp
JANUARY 8, 2016
Starting your own business can be incredibly rewarding, but it’s not without a lengthy list of challenges. One of the biggest challenges is time management, and finding a way to complete the multitude of varied tasks that come along with running your own one person show. When you start your own business, it goes without […]. The post 5 Ways A Virtual Assistant Can Help You Grow Your Business appeared first on AdPulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
JANUARY 7, 2016
In Telephone Consumer Protection Act (“TCPA”) autodialer cases, it is important for defendants to put plaintiffs to their evidentiary burden of proving that an autodialer actually was used. As one recent case discussed below demonstrates, being active on this front and keeping records showing how a company lawfully engages in telemarketing can save time and money in potential litigation.
More About Advertising
JANUARY 5, 2016
Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively. 2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 4, 2016
After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt […]. The post Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix appeared first on AdPulp.
All About Advertising Law
JANUARY 6, 2016
Advertising or offering a consumer financial product or service, or are you taking payments, furnishing data to consumer reporting agencies, or collecting debts? Then you’re likely asking, “What’s next on the legal horizon?” With 2016 now upon us, advertisers and marketers are taking a look back and a look forward to plan for the year. Advertisers of consumer financial services are no exception to that, and we’ve got you covered when it comes time to assessing the legal and regulatory landscape,
More About Advertising
JANUARY 5, 2016
Booking.com and agency Wieden+Kennedy Amsterdam have shaken up the travel market and Booking.com is entering the New Year holiday lists with the launch of a ‘Resolution Translator,’ a mobile-first interactive service that lets you swap New Year resolutions for travel reservations. The Resolution Translator was created with StinkDigital. The campaign breaks today in the UK.
Gods of Advertising
JANUARY 8, 2016
I maintain a 180-gallon reef aquarium in my home. Try to anyway. That’s it up there. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water parameters. Flow. Everything has to be calibrated and monitored in order to even passably mimic a real reef. One or two miscalculations and your reef crashes.
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More About Advertising
JANUARY 7, 2016
BBH CCO Alexandre Gama (below) is stepping down to go back to Neogama the Brazil agency he founded and which triggered the buy-out of BBH by Publicis Groupe. Gama says this is in line with “my original professional profile as an entrepreneur and creative generalist.” Indeed it is, Gama is a very good entrepreneur but.
More About Advertising
JANUARY 8, 2016
Marc Bolland (below) will have been at Marks & Spencer for six years when he exits later this year and the question doing the rounds is: “did he fall or was he pushed?” With more bad news on the non-food business at M&S, it feels like a slow death by a thousand cuts for clothing.
More About Advertising
JANUARY 6, 2016
FCB Inferno has significantly tightened its hold on BMW with the appointment to handle a global campaign for the company’s xDrive, the all wheel drive system that powers many of its SUVs. The agency, which was appointed to handle BMW in the UK in 2014, produced an online campaign, ‘Magnets (below),’ for xDrive in the.
More About Advertising
JANUARY 6, 2016
It never rains but it pours, at M&C Saatchi anyway. Following a disastrous 2015, which saw the departures of whopper accounts Dixons and Direct Line, the agency has now lost Virgin Holidays, supposedly one of its success stories. M&C declined to repitch (probably wisely). CEO Tom Bazeley says: “We’ve loved working with the Virgin Holidays.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 5, 2016
Kwik Fit and (PR) agency Taylor Herring won lots of plaudits for their Christmas campaign featuring Santa going in for a retread and they’re back with a fitness regime for the New Year, “Fit Kwik.’ The new fitness session devised with Kwik Fit technicians and personal trainer Mikah Simpson, uses only car and van tyres.
More About Advertising
JANUARY 4, 2016
We often hear that ‘storytelling’ is the skill driving the so-called content revolution. Trouble is it seems to be a skill in short supply. We often used to hear that, back in the so-called golden age of TV advertising, people liked the ads more than the programmes.
More About Advertising
JANUARY 8, 2016
Morrisons is expected to confirm the appointment of Publicis as its creative agency. JWT was the other finalist while CHI, WCRS and Grey were also involved in the pitch process. Morrisons’ brand and communications director is Mike Hoban, who appointed Publicis to handle the advertising at his former job, Confused.com. The win will be a.
More About Advertising
JANUARY 8, 2016
Here’s a treat for football fans: to boost its FIFA game franchise in advance of the Ballon D’Or award to the world’s top footballer, EA Sports and agency Wieden+Kennedy Amsterdam invited British comedian Lloyd Griffith (a new one on me but he seems an affable cove) to pick the best team in the world. After.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 8, 2016
It’s another big year for Wieden+Kennedy, our US Agency of the Year for 2015. At some stage it will air its first work for Bud Light, the US’s biggest beer brand but one which is reviled by many. W+K is good at charming us but will it succeed with unloved Bud Light? Aside from 30-year.
More About Advertising
JANUARY 8, 2016
Canvas Worldwide, the new media agency formed by US indie Horizon Media and Innocean Worldwide to handle Hyundai and Kia cars, has appointed Brit Paul Woolmington (left) as its first CEO. Woolmington has held a number of senior management posts and consultancy roles in a long media career, most notably at Naked in the US.
More About Advertising
JANUARY 8, 2016
What do you do when the front man for your new campaign dies unexpectedly? Turn it into a tribute film, of course, which is what dairy producer Valio and highly-rated Finnish agency hasan & partners has done with Ian Kilmister, aka Motorhead’s ‘Lemmy.’ Not sure that acting was Lemmy’s thing but here he doesn’t have.
More About Advertising
JANUARY 7, 2016
M&C Saatchi, currently suffering a torrid time at its flagship ad agency, has suffered another couple of blows at LIDA, its high performing marketing agency. Havas Helia (formerly EHS) has poached LIDA COO Louise Whitcombe (below) to be its new group managing director while high profile ECD Nicky Bullard is off to become chairman and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 7, 2016
MoneySuperMarket and agency Mother have produced that rarest of beasts, a truly popular long-running campaign. Most recently we had pole-dancing builder Colin. Now it’s the turn of bodyguard Gary, actually Tony Wesley from the New York City Breakers who has even performed at the White house it seems. Why is it less convincing than some.
More About Advertising
JANUARY 7, 2016
It’s always a surprise when the CEO of a big company leaves unexpectedly but Marks & Spencer Boss Marc Bolland (below) has been supping in the last chance saloon for a while now. Turnaround is always just around the corner, supposedly, but when you announce that like for like sales of general merchandise (clothing and.
More About Advertising
JANUARY 6, 2016
McCann in London has been rather quiet since Mark Lund, formerly of DLKW, Now and the COI, took over as group supremo but it’s finally landed a high profile win with the All England Lawn Tennis Club (or AELTC as it, rather inelegantly, styles itself) with a brief to grow the brand in international markets.
More About Advertising
JANUARY 6, 2016
The Irish Wind Energy Association is wondering why Ireland only generates 15 per cent of its own energy – despite being one of the world’s windier locations – so agency Rothco has exhumed a recording of John F. Kennedy addressing the Irish Parliament in 1963 on the potential of the country. US presidents are always.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 6, 2016
Remember Cillit Bang, the Reckitt Benckiser cleaning product synonymous with naff advertising? Maybe intentionally naff – but naff all the same. Well RB, as it now calls itself, has decided to move the brand up a few notches with its first global campaign, from BETC Paris, featuring Flashdancing Daniel Cloud Campos, a dancer on Madonna’s.
More About Advertising
JANUARY 6, 2016
John Lewis is trumpeting record sales figures over Christmas – so that old misery on the moon did work some magic – with like for like sales up 5.1 per cent (4.8 last year). Which means it’s trouncing its high street rivals, most notably Marks & Spencer (although it’s less dependent on clothing sales). Its.
All About Advertising Law
JANUARY 5, 2016
It doesn’t take a genius to know that health claims are on the FTC’s radar. In fact, at last year’s NAD conference, Commissioner Brill said that the FTC will prioritize enforcement of unsubstantiated health claims , such as cognitive claims. We have blogged about learning claims before, including the Word Smart case. However, Lumosity, which created a program marketed to train the brain, improve memory, and delay cognitive impairment, was cast into the spotlight this week when it settled a ca
More About Advertising
JANUARY 5, 2016
London agency Telegraph Hill has been appointed to handle Sky Store, the new product from broadcaster Sky that lets customers pre-order big movies like the new James Bond film Spectre. Sky has recently launched a range of new ‘box set’ products, moving it away from its dependence on Sport, now being challenged by BT. The.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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