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JUNE 22, 2017
By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned Lego was suffering from crippling losses – in 2003 it faced a budget deficit equivalent.
Gods of Advertising
JUNE 23, 2017
One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader of Publicis Group, Arthur Sadoun decreed in the forthcoming year zero euros will be spent on advertising award shows! Instead, Publicis has introduced a Siri-like App called Marcel (named after Publicis’ founder), which will unite the holding company’s agencies into a “Power of One.
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InMobi
JUNE 19, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “K-Start: Let the Games Begin” an event organized by Kalaari Capital in Bangalore, India.
MediaFuse
JUNE 17, 2017
In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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JUNE 22, 2017
Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Hason Heller. Heller is a former agency entrepreneur so not your usual McKinsey type. McKinsey has devised.
All About Advertising Law
JUNE 19, 2017
It is no secret that influencer marketing—in which social media influencers have the ability to engage with their followers and create “organic” content about a particular product or service—is a huge asset for companies. It is also no secret that advertisers, agencies and influencers alike are often confused about how to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JUNE 20, 2017
I can’t see the logo… We were previewing numerous campaign ideas today, tacked up in the wall, comprising the usual bits: potential tag lines, assorted copy, found images and various “ad-like objects.” Being the first internal round of discussion the work was still quite primitive. This meant the usual caveats had to be given to those seeing the work for the very first time: it’s not ready yet… it’s not right yet… etc.
More About Advertising
JUNE 19, 2017
Cannes again. Normally we heave a deep sigh of resignation as we slap on the fake tan and brace ourselves for another week of waking up exhausted everyday to listen to people talk about themselves. This year however we are determined to fully embrace the same old themes (diversity and purpose, anyone?) and ‘reach out’.
All About Advertising Law
JUNE 22, 2017
The U.S. Supreme Court ruled unanimously on June 19, 2017 that the Lanham Act’s disparagement clause prohibiting federal registration of “disparaging” trademarks unconstitutionally limits free speech in a case involving a band named “The Slants.” The near-term effect on trademark applicants, however, is in question due to other viewpoint based prohibitions that were not ruled upon.
AdPulp
JUNE 17, 2017
Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend: “The sun is setting on Cannes,” one agency exec affiliated with a major holding company told Ad Age. Clients with each passing […]. The post Cliff Notes from Cannes appeared first on Adpulp.
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More About Advertising
JUNE 20, 2017
With some 15,000 attendees from 100 countries across eight days, the Cannes International Festival of Creativity – Cannes Lions – is the planet’s biggest gathering of the advertising, creative, digital and marketing world. It’s also one of the biggest networking opportunities on earth, with a lot of glitz sprinkled into the mix – names appearing.
More About Advertising
JUNE 23, 2017
WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s remit includes strategy, communications, campaign management and deployment, based on a regional strategy across 17.
More About Advertising
JUNE 20, 2017
The UN steps in to ban stereotypes in ads You know there’s trouble when the UN shows up. The United Nations was in Cannes this week to gather together the world’s biggest advertisers, including Google and Facebook, to combat “the widespread prevalence of stereotypes that are often perpetuated through advertising.”. More here. Reverend Jesse Jackson.
More About Advertising
JUNE 21, 2017
The robots are taking over at Publicis Groupe Publicis Groupe is stopping all of its agencies around the world from participating in awards shows and trade shows for over a year, so no Cannes for them next year. The cash they save will go to an AI robot called Marcel who appears to have taken.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 21, 2017
Can you see much – or even straight – at Glastonbury? Depends on your degree of alcohol/substance abuse I suppose but agency CHI has teamed with sister experiential agency Muster, MPC Creative and karaoke supplier Sunfly (what’s a karaoke supplier?) to create eye tests for festival goers courtesy of new client Royal National Institute of.
More About Advertising
JUNE 23, 2017
Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far bigger topic than what your brand can own” – Rajat Mendhi, EVP planning BBDO India.
More About Advertising
JUNE 21, 2017
Cannes Lions has long been referred to as adland’s Oscars. And in the same spirit, much excitement has long revolved around who will win the Film Grand Prix. But the extent to which this is still valid is debateable in the landscape in which brand owners and agencies now compete: a digital world of cross-platform.
More About Advertising
JUNE 19, 2017
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM. Two weeks ago WPP rolled global media agency Maxus into MEC. Last week WPP CEO Sir Martin Sorrell warned of fundamental structural changes in the ad.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 23, 2017
Snapchat’s Ferris wheel gets Arthur Sadoun in a spin The Snapchat Ferris wheel in front of the Palais this year has made one important French man very, very angry. Ad Age reports that Publicis Groupe boss Arthur Sadoun stated the wheel “symbolises the fact that our companies, the holding companies, have lost their thought leadership.
More About Advertising
JUNE 23, 2017
Saatchi & Saatchi won’t be winning any Lions at Cannes next year thanks to new Publicis Groupe boss Arthur Sadoun’s decision to can awards entries next year – not universally well received it seems, particularly among Publicis agencies one of which is named Marcel – but Saatchi has produced its 27th New Directors’ Showcase, with.
More About Advertising
JUNE 21, 2017
Here’s a breath of fresh air: a new ad from AMV BBDO in Martini’s ‘Play with Time’ campaign, featuring some top of the range Italian totty (one of them’s a video ‘influencer’ but aren’t we all these days, darling) waltzing through a scenic bit of old Italia ogled by dodgy looking blokes in shades. I’m.
More About Advertising
JUNE 20, 2017
That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder Marcel Bleustein-Blanchet) which seems designed to turn the agency group into a mobile-fixated bunch of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 20, 2017
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media investment outfit. It’s just hired Omnicom head of global trading Andy Zonfrillo (left) as global MD which suggests it has its sights on more than just funding media companies.
More About Advertising
JUNE 23, 2017
Here’s WPP’s Sir Martin Sorrell talking about American football and great quarterbacks at this year’s Cannes Lions. No, me neither.
AdPulp
JUNE 18, 2017
Milk continues to be the perfect canvas for creative expressions of advertising. Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The campaign just won a Gold Lion in the Health & Wellness category at Cannes. The campaign features slam poet Harry Baker working through some of the smartest product […]. The post No Wonder I Break Hearts When Spilt appeared first on AdPulp.
More About Advertising
JUNE 23, 2017
C-Suite titles get dafter by the day so why not hire a Chief Happiness Officer? So here’s one and the same in the form of Asim Chaudhry, of ‘People Just Do Nothing’ and Chabuddy G fame (we’re told it’s fame), in his own happiness torture chamber for Carphone Warehouse’s iD Mobile 4G network. Courtesy of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 22, 2017
Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m a year on various awards, chiefly Cannes) on its very own version of Siri or.
More About Advertising
JUNE 22, 2017
KP Snacks’ KP Nuts are returning to TV after 24 years – along with lots of social, Facebook etc – with a characteristically economical campaign from BMB. It’s that elephant in the living room again. Apparently the enemy is supermarket own label. Neat and funny with a good end line. Won’t see many of these.
More About Advertising
JUNE 21, 2017
Former Cheil and Red Brick Road boss Paul Hammersley is launching Harbour, an affiliation of indie agencies aiming to compete with the big holding companies. Members include creative agency George & Dragon, media shop Goodstuff, on site specialist Oliver, outdoor buyer Talon, digital agency Dac, creative and production company Just So and sound company Scramble.
More About Advertising
JUNE 21, 2017
There are times when it seems we should rename this site Moreaboutsocialservices. Whirlpool and DigitasLBi have won the Cannes Lions Creative Data Grand Prix (don’t ask) for Whirlpool’s Care Count initiative installing washing machines and dryers in US schools after the data told them lots of kids missed school because they had no clean clothes.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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