Adweek
APRIL 17, 2023
McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.
The Ad Tech Blog
APRIL 19, 2023
Unplanned Tech Lead I had always seen myself as a technical person. Burnout was something I enjoyed: coding late at night without distractions. As a young engineer, my goal was to learn as much as possible and be better, smarter, and faster than the rest of my colleagues. Maybe become a respected architect within the company. Then I realized I could not do that within the company (whatever the company was at that time.
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AdExchanger
APRIL 16, 2023
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Adweek
APRIL 21, 2023
Aubrey Plaza has taken the term "tree hugger" to another level. In a new ad from MilkPEP (short for Milk Processor Education Program), the White Lotus star announces her latest role as co-founder of "Wood Milk," a product she describes as "The world's first and only milk made from wood." "Have you ever looked at.
Marketing Dive
APRIL 18, 2023
Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.
AdExchanger
APRIL 18, 2023
How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed The post Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 18, 2023
Last November, visitors to New York's Times Square might have encountered something odd, given the neighborhood's emphasis on shopping and spectacle. Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new.
Seth Godin
APRIL 17, 2023
It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint. But it turns out that masking and dropcloths, painstakingly put into place, save many hours compared to cleaning up a mess afterward. The same is true for what happens when we have a new hard drive or a blank document. A file organization and backup system takes a few minutes to set up.
AdPulp
APRIL 17, 2023
The truly odd thing about ageism is how every single living creature on this planet is aging. We’re all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As […] The post Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive appeared first on Adpulp.
Martech
APRIL 19, 2023
Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.
Adweek
APRIL 20, 2023
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative competition has returned, as evidenced by the event Wednesday night announcing the U.S. winners. National CineMedia, the largest cinema advertising network and the U.S. representative to the Cannes Lions International.
AdExchanger
APRIL 19, 2023
Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results. The post Kroger And Disney Partner To Close The Loop Between The Sofa And The Store Shelf appeared first on AdExchanger.
Marketing Dive
APRIL 21, 2023
The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests.
Martech
APRIL 20, 2023
Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?
Adweek
APRIL 17, 2023
The CW is switching up its upfront presence for 2023. Top line Today, the network announced it is dropping its annual upfront week presentation in favor of a different presence during the advertising showcase. In lieu of a formal presentation, the company will unveil its fall programming lineup in its usual Thursday morning timeslot on.
AdExchanger
APRIL 20, 2023
Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching The post Why Data-Driven DTC Ad Buyers Need Creative Types (And DTC Twitter) To Get By appeared first on AdExchanger.
AdPulp
APRIL 15, 2023
AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […] The post Sky High on AI appeared first on Adpulp.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.
Adweek
APRIL 18, 2023
Campaigns from Starbucks, KFC and Cadbury have been named as some of the most effective pieces of marketing internationally over the last year, with the use of humor taking center stage, according to Kantar's Creative Effectiveness Awards. In addition to revealing the top brand campaigns across the three categories, Kantar has identified several trends from.
AdExchanger
APRIL 16, 2023
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to). The post Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV appeared first on AdExchanger.
VideoWeek
APRIL 20, 2023
Programmatic advertising generates 215,000 metric tonnes of CO₂ each month, across the US, UK, France, Germany and Australia, according to Scope3, a company that aims to measure emissions across the advertising supply chain. But by eliminating spend across certain high-emission websites, buyers can collectively cut up to 16 percent of those emissions.
Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $37.5 billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.
Adweek
APRIL 17, 2023
The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social.
AdExchanger
APRIL 17, 2023
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays. The post Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical appeared first on AdExchanger.
VideoWeek
APRIL 17, 2023
Magnite, one of the largest supply-side platforms (SSP) in the industry, this morning announced the launch of ClearLine, a new “direct buying solution” (to use Magnite’s own words) which will give buyers direct access to Magnite’s video inventory. The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for program
Martech
APRIL 18, 2023
B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity.
Adweek
APRIL 19, 2023
What do Issa Rae's "Awkward Black Girl" series, Peloton and TLC's self-titled fifth album have in common? They all got off the ground thanks to Kickstarter. However, recently instated CEO Everette Taylor, told Adweek the crowdfunding platform hasn't been shouting loud enough about these success stories. So, as part of his ongoing mission to put.
AdExchanger
APRIL 19, 2023
After a 19-month suspension, MRC's decision this week to reinstate Nielsen's national TV audience-measurement service couldn't have come at a better time. However, it’s important to note, that accreditation only The post Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain appeared first on AdExchanger.
Marketing Dive
APRIL 19, 2023
More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.
Martech
APRIL 17, 2023
Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.
Adweek
APRIL 18, 2023
The era of sharing a Netflix password is finally over. The world's biggest streaming service is serious about cracking down on the 100 million users it says are watching content but not subscribing. Though Netflix initially promised a first-quarter launch for its paid sharing offering in the U.S., the company said in an earnings report.
AdExchanger
APRIL 20, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Shiny Object Syndrome appeared first on AdExchanger.
MNTN
APRIL 21, 2023
On July 12, 1962, the first live television signal was beamed across the United States, Canada, and Europe. At that moment, everything changed. Live programming reshaped how we thought about entertainment and communication, and was a monumental step toward today’s interconnected world. In time, live programming became so ubiquitous that consumers didn’t really think about it.
Martech
APRIL 20, 2023
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.
Adweek
APRIL 21, 2023
As prom season gears up, teens everywhere will be looking to combine fancy fashion and fun, and Red Lobster is ready to welcome high schoolers with a stylish accoutrement--a bib. An upbeat dining experience is why Red Lobster is a popular pre-prom destination, and why its new Prom Drip Bib fit into the experience.
AdExchanger
APRIL 21, 2023
Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars. The post Can Netflix Handle Live Programming? appeared first on AdExchanger.
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