Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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McDonald’s Hamburglar Comes Out of Hiding To Steal Newly Improved Classics

Adweek

McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.

Food 363
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Burnout in Tech Leads

The Ad Tech Blog

Unplanned Tech Lead I had always seen myself as a technical person. Burnout was something I enjoyed: coding late at night without distractions. As a young engineer, my goal was to learn as much as possible and be better, smarter, and faster than the rest of my colleagues. Maybe become a respected architect within the company. Then I realized I could not do that within the company (whatever the company was at that time.

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Trending Sources

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.

Marketing 144
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Why Are So Many US Companies Using Cookie Banners On Their Websites?

AdExchanger

Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.

Banner 140
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why B-to-B Companies Are Investing More in Brand Marketing

Adweek

Last November, visitors to New York's Times Square might have encountered something odd, given the neighborhood's emphasis on shopping and spectacle. Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new.

Marketing 343
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Digital prepwork

Seth Godin

It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint. But it turns out that masking and dropcloths, painstakingly put into place, save many hours compared to cleaning up a mess afterward. The same is true for what happens when we have a new hard drive or a blank document. A file organization and backup system takes a few minutes to set up.

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Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh

AdExchanger

How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed The post Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh appeared first on AdExchanger.

Cookies 121
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Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy

Adweek

Aubrey Plaza has taken the term "tree hugger" to another level. In a new ad from MilkPEP (short for Milk Processor Education Program), the White Lotus star announces her latest role as co-founder of "Wood Milk," a product she describes as "The world's first and only milk made from wood." "Have you ever looked at.

Education 305
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How to use decision intelligence to tackle complex business challenges

Martech

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.

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Sky High on AI

AdPulp

AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […] The post Sky High on AI appeared first on Adpulp.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Kroger And Disney Partner To Close The Loop Between The Sofa And The Store Shelf

AdExchanger

Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results. The post Kroger And Disney Partner To Close The Loop Between The Sofa And The Store Shelf appeared first on AdExchanger.

Retail 113
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Instagram Remains a Priority Platform for Marketers. Here’s Why

Adweek

The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social.

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Why we care about marketing automation

Martech

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.

Marketing 116
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The explosion

Seth Godin

We spend much of our worrying time on crises. Our media is filled with warnings, coverage and fear of cataclysms. The big boom, the sudden end, the crash. In fact, rot is far more common. Things decay unless we persistently work to support them. Organizations, reputations, systems, health, investments… even our teeth. For every hockey player who lost a tooth in a game, there are a million people who lost one over time.

Media 108
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why Data-Driven DTC Ad Buyers Need Creative Types (And DTC Twitter) To Get By

AdExchanger

Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching The post Why Data-Driven DTC Ad Buyers Need Creative Types (And DTC Twitter) To Get By appeared first on AdExchanger.

Ad Tech 109
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NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners

Adweek

After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative competition has returned, as evidenced by the event Wednesday night announcing the U.S. winners. National CineMedia, the largest cinema advertising network and the U.S. representative to the Cannes Lions International.

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MarTech’s customer experience experts to follow

Martech

Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

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Magnite Circumvents DSPs with Launch of ClearLine

VideoWeek

Magnite, one of the largest supply-side platforms (SSP) in the industry, this morning announced the launch of ClearLine, a new “direct buying solution” (to use Magnite’s own words) which will give buyers direct access to Magnite’s video inventory. The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for program

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV

AdExchanger

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to). The post Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV appeared first on AdExchanger.

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The CW to Exit Upfront Week Presentations, Will Instead Host Press Event

Adweek

The CW is switching up its upfront presence for 2023. Top line Today, the network announced it is dropping its annual upfront week presentation in favor of a different presence during the advertising showcase. In lieu of a formal presentation, the company will unveil its fall programming lineup in its usual Thursday morning timeslot on.

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What the numbers say about the potential impact of a TikTok ban

Marketing Dive

The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests.

Marketing 112
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Cutting Out High-Carbon Publishers Can Eliminate 16 Percent of Emissions, Finds Scope3 Report

VideoWeek

Programmatic advertising generates 215,000 metric tonnes of CO₂ each month, across the US, UK, France, Germany and Australia, according to Scope3, a company that aims to measure emissions across the advertising supply chain. But by eliminating spend across certain high-emission websites, buyers can collectively cut up to 16 percent of those emissions.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical

AdExchanger

Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays. The post Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical appeared first on AdExchanger.

Media 103
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The Most Effective Campaigns of 2022 Came From KFC, Cadbury and Starbucks

Adweek

Campaigns from Starbucks, KFC and Cadbury have been named as some of the most effective pieces of marketing internationally over the last year, with the use of humor taking center stage, according to Kantar's Creative Effectiveness Awards. In addition to revealing the top brand campaigns across the three categories, Kantar has identified several trends from.

Marketing 285
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $37.5 billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.

Retail 106
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Live Programming is TV’s Past—and CTV’s Future

MNTN

On July 12, 1962, the first live television signal was beamed across the United States, Canada, and Europe. At that moment, everything changed. Live programming reshaped how we thought about entertainment and communication, and was a monumental step toward today’s interconnected world. In time, live programming became so ubiquitous that consumers didn’t really think about it.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain

AdExchanger

After a 19-month suspension, MRC's decision this week to reinstate Nielsen's national TV audience-measurement service couldn't have come at a better time. However, it’s important to note, that accreditation only The post Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain appeared first on AdExchanger.

Audience 104
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Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map

Adweek

What do Issa Rae's "Awkward Black Girl" series, Peloton and TLC's self-titled fifth album have in common? They all got off the ground thanks to Kickstarter. However, recently instated CEO Everette Taylor, told Adweek the crowdfunding platform hasn't been shouting loud enough about these success stories. So, as part of his ongoing mission to put.

Marketing 281
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4 steps to take before hitting go on your new martech platform

Martech

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.

MarTech 104
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IPA Bellwether Q1 2023: Strong Growth in Marketing Budgets

Exchange Wire

Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [.] The post IPA Bellwether Q1 2023: Strong Growth in Marketing Budgets appeared first on ExchangeWire.com.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.