Fuel Lines

FEBRUARY 12, 2013

'This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Nick Burcher

FEBRUARY 8, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 8 February 2013. Harrys records - IKEA makes room for your life [video]. Emotional story that people (including me) can relate to centred around clear demonstration of product benefits - welcome to IKEA UKs new film, Harrys Records: make room for your life.

Media 89

Media Advertising Marketing 89

InMobi

FEBRUARY 11, 2013

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the second of the five Ad Content. The ad unit is the users first exposure to your app and hence needs to make an impact on the user.

Rich Media 52

Rich Media Banner Advertising Media 52

Advertising to Baby Boomers

FEBRUARY 4, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 04 February 2013. The Sounds of Capitalism. It’s the day after the 2013 Super Bowl, and this advertising gadfly isn’t going to give you an in-between turnovers play-by-play.

Advertising 63

Advertising Education Food Marketing 63

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Fuel Lines

FEBRUARY 8, 2013

' You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s New Business | Social Media program.

Agency 275

Agency Media Retail Conversion 275

Fuel Lines

FEBRUARY 7, 2013

'Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle.

Media 264

Media Public Relations Agency Communications 264

Nick Burcher

FEBRUARY 12, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 12 February 2013. Die Hard infographics become More Than insurance content marketing. The latest film in the Bruce Willis Die Hard series is about to hit the cinemas and some friendly internet folks have distilled the statistics of various Die Hard into handy infographics (infographic for original Die Hard movie is below, Die Hard 2 infographic is here.).

Entertainment 80

Entertainment Media Advertising Marketing 80

Nick Burcher

FEBRUARY 4, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 4 February 2013. Duracell and Oreo Super Bowl power outage Facebook responding - lights off creates opportunity for conversation. Every year much is made of the advertising placed around the Super Bowl and many brands work out strategies far in advance of the big event.

Conversion 74

Conversion Media Advertising Marketing 74

Nick Burcher

FEBRUARY 21, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 21 February 2013. Red Bull Harlem Shake skydiving (and Pepsi and Sea World too) - brands join in with the Harlem Shake craze. Advertising agencies have been quick to jump onto the Harlem Shake bandwagon, indeed there is a Tumblr dedicated to ad agency Harlem Shake efforts at Harlem Shake Agency here and the efforts of over 200 agencies are featured.

Agency 68

Agency Media Advertising Marketing 68

Nick Burcher

FEBRUARY 7, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 7 February 2013. Anti-social TV - Borgen, The Killing and others force viewers to focus on the TV screen. The BBC have just finished showing series 2 of the Danish language political drama Borgen. Described by some commentators as the Danish West Wing, Borgen is made by DR Denmark (the same people behind The Killing) and has succeeded in finding a global audience as subtitled epi

Media 58

Media Audience Advertising Marketing 58

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Advertising

InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

InMobi

FEBRUARY 13, 2013

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

InMobi

FEBRUARY 5, 2013

Mobile is rapidly evolving into one of the most influential technology for the marketer and there is no denial that mobile is seen as the preferred channel of choice for engaging device dependent customer. Yet despite the excitement, marketers are looking to understand, leverage and measure mobile advertising and also look to integrate online and offline customer acquisition and relationship building.

Rich Media 40

Rich Media Marketing Media Advertising 40

InMobi

FEBRUARY 5, 2013

In the first blog of this series , we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the first of the five Ad Formats. As per most advertisers, a good ad needs to achieve certain objectives, of which the notable ones are: Inform the user about the app being advertised Engage with the user so the us

Real Estate 52

Real Estate Banner Rich Media Ad network 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Fuel Lines

FEBRUARY 14, 2013

'A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise. According to a recent agency survey , 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that f ew have found the keys to success of blogging for new business.

Agency 278

Agency Audience SEO Media 278

Fuel Lines

FEBRUARY 26, 2013

'The use of the AIDA Formula can simplify your content marketing. The 1992 movie, Glengarry, Glen Ross , was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest where the losers will be fired.

Agency 279

Agency Real Estate Marketing Communications 279

Nick Burcher

FEBRUARY 9, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 9 February 2013. Harlem Shake - the new Gangnam style? New dance craze takes over YouTube. Yesterday a colleague (Karl) introduced me to a new craze that seems to be sweeping across YouTube called Harlem Shake. Last summer a dance track was released: Baauer - Harlem Shake (you can buy it on Amazon here: Harlem Shake.

Media 79

Media Audience Agency Advertising 79

Advertising to Baby Boomers

FEBRUARY 25, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 February 2013. Warby Parker. I lost my glasses. There is cosmic permission, for I’m sixty-two.

Advertising 63

Advertising Education Fashion Retail 63

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Advertising to Baby Boomers

FEBRUARY 19, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 19 February 2013. A Stroll Down Memory Lane. Funny how odd little items you come across trigger remembrances of things past.

Advertising 63

Advertising Education Retail Marketing 63

Advertising to Baby Boomers

FEBRUARY 11, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 11 February 2013. Generations Beat Online. Finally, there is easy access to Generations Beat Online , a newsletter that for years was knotty to link to: Generations Beat Online E-News of the Journalists Network on Generations Welcome to the ne

Advertising 63

Advertising Education Retail Marketing 63

InMobi

FEBRUARY 27, 2013

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday li

Media 52

Media Mobile Ads Retail Advertising 52

InMobi

FEBRUARY 27, 2013

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are soon to be the largest generation ever and with strong purchasing power they are extremely valuable to the marketers.

Media 52

Media Mobile Ads Education Video Ads 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

InMobi

FEBRUARY 25, 2013

In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers media consumption. Mobile holds true potential of being the ultimate channel for advertisers and hence mandating marketers to have a mobile-ready strategy.

Media 40

Media Agency Marketing Advertising 40

Fuel Lines

FEBRUARY 13, 2013

'‘The body says what words cannot.’’ Martha Graham In a study conducted by UCLA professor Albert Mehrabian, 55% of communication cues come from a speaker’s physical presence , 38% from tone, and only 7% from the spoken words. When presenting for agency new business remember, YOU are the most important visual to your audience. This is why I’m such an advocate of presentation rehearsals.

Agency 279

Agency Communications Audience 279