More About Advertising
JULY 20, 2015
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. After all, the theory goes, like the rest of the technically super-literate, “millennials” are glued.
Gods of Advertising
JULY 16, 2015
From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects (vs. client relationships) the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will spend doing it. With clients choosing agencies like restaurants and ordering a la carte off our menus, a neophyte might think it would be easy calculating the bill.
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AdPulp
JULY 23, 2015
As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […]. The post Want a Better Business?
InMobi
JULY 22, 2015
Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusive ads which fit into the app layout instead of standing out like a band-aid. As Native Advertising enjoys global adoption, it is imperative to refine the vision for native ads and create ad units that are better than their predecessors in experience and efficacy
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Media Post
JULY 29, 2015
It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 -- purportedly identifying the best people in their jobs, in that industry, who are under the featured age limit. Sadly, no one thinks about honoring 50 Over 50 or 60 Over 60.
All About Advertising Law
JULY 29, 2015
”Gates” as scandals probably started with Watergate but many other embarrassments followed suit with a similar gating moniker. Nipple-gate or Janet Jackson’s Superbowl wardrobe malfunction , Zoe Baird’s Nanny-gate are just a few. Age-gating your website to make sure it is COPPA-compliant should not give rise to messy press and finger-pointing.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JULY 7, 2015
Lion gets drunk jumps shark… In a funky, charmingly meandering essay for the Wall Street Journal, the legendary San Francisco adman, Jeff Goodby takes the Cannes Advertising Festival to the woodshed, albeit the long way, calling it more of a “plumber’s or industrial roofing convention” than a celebration of the “big and famous and mind blowing.
AdPulp
JULY 16, 2015
Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […]. The post Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies) appeared first on AdPulp.
InMobi
JULY 16, 2015
Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to discovering information in an app-first world. Discovery on mobile is a problem that has not yet been solved. Since apps are not linked, searching and discovering information across apps is impossible today.
Media Post
JULY 9, 2015
Umair Haque, the director of the Havas Media Lab, has written (in a personal blog apparently not related to Havas) a provocative argument against the sharing economy, which he calls the Servitude Bubble.
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All About Advertising Law
JULY 14, 2015
Did you know that, under the U.S. copyright law, if a third party uploads or posts copyrighted material to your website, and the third party did not have authorization to do so from the copyright owner or exclusive licensee of that material, your organization can be held strictly liable for copyright infringement as the operator of the website where it was posted or uploaded?
More About Advertising
JULY 1, 2015
I love my boss. But I disagree with him. This is especially tricky when your boss is Jeff Goodby. The smart thing, of course, would be not to write publicly about it. After he arrived in Cannes last week, he sent me an article by James Cooper entitled “10 Reasons Cannes Is like FIFA.” It’s.
Gods of Advertising
JULY 21, 2015
Sprint has a new campaign featuring retired soccer star and super hunk, David Beckham. Undoubtedly, you’ve seen it. He plays himself looking for a phone plan that isn’t complicated. In the long version (above), he marches from store to store, and is continuously baffled by the salesperson’s spiel. “I’m so confused,” he states. Because he is who he is, more and more fans begin following him on his search for a non-confusing phone plan.
AdPulp
JULY 14, 2015
There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking. The post Starbucks Dials Up The Appetite Appeal appeared first on AdPulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
JULY 16, 2015
It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San Francisco. I can’t deny the fact that I am extremely happy that most of you noticed exactly what we were trying to do-- to put a face on advertising.
Media Post
JULY 1, 2015
Royal Mail is the primary postal service for the U.K. (think USPS, but with cute British accents). It was founded -- get this -- in 1516 by Henry VIII, so it is not like they are newbies to the world of customer service. But that doesn't protect them from dumb-assed ideas.
All About Advertising Law
JULY 13, 2015
On July 10, 2015, the Federal Communications Commission (“FCC”) released its much-anticipated Telephone Consumer Protection Act (“TCPA”) declaratory ruling , expanding on the positions announced at its June 18 Open Meeting on important TCPA issues. The ruling resolves 21 requests for clarification, and, in particular, confirms that an “automatic telephone dialing system” ( i.e. , an autodialer) includes devices that do not “currently” or “presently” have the capacity to dial random or sequentia
More About Advertising
JULY 10, 2015
OK I accept it’s not for everyone. Many creatives want the comfort of a big agency environment around them. And that’s fine. But if you yearn for something different, something of your very own, then start your own agency. Have a go. Be as brave as you tell your clients to be. Here are a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Gods of Advertising
JULY 30, 2015
“Save us from Steff’s terrible idea!” Well into my first job at Leo Burnett, I experienced a situation that at first sucked all the life out of me and then later swooshed it back in. In other words a horrible event followed by a wonderful one. Recently, I recounted this tale to a few members on my current creative team. They seemed to appreciate the drama.
AdPulp
JULY 3, 2015
It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]. The post Hot Dog, It’s Time To Grill appeared first on AdPulp.
InMobi
JULY 13, 2015
' Shopping '. This one word drives intense emotions in India. For many it is a way to earn their daily means employing around 40 million Indians (3.3% of Indian population) contributing nearly 15% of our GDP. For several Indians, shopping is therapeutic (I can imagine my wife nodding in agreement). And for many like me it is a weekly drudgery and dreaded task especially grocery shopping.
Media Post
JULY 16, 2015
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
JULY 8, 2015
We all love a good bargain, but sometimes a good deal seems too good to be true. In 2011, Cynthia Spann went bargain-hunting at a California J.C. Penney, and walked out convinced that she had saved over 30%. However, she later discovered the products she bought at a “bargain” price had never really been sold at full price. As we have written previously , pricing and discounting claims are a frequent target of FTC enforcement actions, competitive challenges at the National Advertising Division
More About Advertising
JULY 7, 2015
Another year, another Cannes Lions. Set against the gorgeous backdrop of the French Riviera, the world’s biggest, creative communications awards event has once again showcased the most innovative and creative campaigns from across the globe developed by brands and agencies. However, what is noticeably different about this year’s event, is the increased presence of B2B.
Fuel Lines
JULY 29, 2015
Adding recommendations is one of the easiest ways to empower your new business program. As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client.
AdPulp
JULY 1, 2015
Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito-Verdi makes. Advertising like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing faith than other more established religions. […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
JULY 6, 2015
Updated July 2, 2019 - Check out this case study to learn more about how we helped Kiloo boost ad revenues by 20% ! Why Subway Surfers Continues To Be A Top Title If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games achieve blockbuster status, Flappy Bird or Ketchapp’s 2048 come to mind.
Media Post
JULY 6, 2015
The Internet is now the second largest form of advertising.
All About Advertising Law
JULY 2, 2015
There is lore that the beauty industry does not challenge itself sufficiently before NAD, and for this reason NAD brings more monitoring challenges in this area. After the recent decision in a case brought by Unilever, we would not be surprised if we see more competitor challenges in this area. And advertisers on the receiving end of these challenges might not find them cruelty free.
More About Advertising
JULY 16, 2015
New research from marketing data and analytics specialist Acxiom -‘Ad campaigns reimagined’ – claims that: *35 per cent of consumers say creating an emotional response will influence them to respond positively to an ad *A majority of consumers (53 per cent) do not believe advertising is becoming increasingly relevant to them *Only a third say.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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