the-mobile-consumer-is-the-consumer 
InMobi
OCTOBER 7, 2019
Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. Here’s how.
InMobi
OCTOBER 2, 2019
If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. But, it’s important to note that mobile isn’t just one thing, but actually two: mobile web and mobile apps.
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InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?
InMobi
OCTOBER 13, 2019
InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success across the mobile marketing ecosystem. Click here to check out complete case studies.
InMobi
OCTOBER 15, 2019
When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. Is it about automation?
InMobi
OCTOBER 14, 2019
InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). The awards, an annual event organised by the leading global trade association for the mobile marketing industry, honors innovation, creativity and in-app advertising.
InMobi
OCTOBER 18, 2019
the internet) for all things Halloween and mobile. What role will your mobile device be playing this Halloween? Take this quiz to see if you’re a mobile Halloween wizard - or just a goblin. What percent of Halloween consumer spending will happen online in 2019? To test your knowledge, we scrounged the underworld (a.k.a.
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