Adweek

MAY 12, 2025

Steak n Shakes 393 U.S locations will accept this form of crypto payment.

Food 349

Food 349

The Ad Tech Blog

MAY 13, 2025

It seems there is confusion between what I call the “ Zapier Engineer ” and the “ AI Automation Engineer.” I think it is rooted in two false beliefs: AI added an extra intelligent layer that allows us to connect different services using Zapier as glue without writing a single line of code. You don’t need to be a software engineer to build… software (this one makes me laugh every time.

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130

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Marketing 120

Marketing ROI MarTech Conversion 120

Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

Header Bidding 116

Header Bidding Ad Tech 116

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Seth Godin

MAY 20, 2025

“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.

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TechCrunch Ads

MAY 14, 2025

Imagine youre watching a highly anticipated video from your favorite YouTube creator perhaps the moment a famous couple finally gets engaged when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.

Pop-Up 122

Pop-Up Entertainment Media Advertising 122

The Ad Tech Blog

MAY 6, 2025

We expect so much from our developers. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have. Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster.

Shipping 130

Shipping 130

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.

Manufacturing 119

Manufacturing Marketing ROI MarTech 119

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 103

Real Estate Audience Affiliates Education 103

Seth Godin

MAY 7, 2025

It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of magic. It’s easy to take this for granted, and it rarely works reliably or consistently.

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101

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Advertising

Adweek

MAY 22, 2025

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

Ad Tech 336

Ad Tech Retail Media 336

Adweek

MAY 13, 2025

Madwell cofounder David Eisenman, whose dramatic falling-out with business partner Chris Sojka preceded the indie shops recent closure, has launched a new ad agency.

Agency 283

Agency 283

Adweek

MAY 4, 2025

A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

Agency 306

Agency Advertising 306

Adweek

MAY 18, 2025

ADWEEK asked creative leaders to choose the work worthy of trophies at advertising's most prestigious festival.

Advertising 311

Advertising Food Media Agency 311

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MAY 15, 2025

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.

Advertising 304

Advertising Ad Tech 304

Adweek

MAY 21, 2025

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March.

Ad Tech 307

Ad Tech 307

Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

Agency 275

Agency Advertising 275

Adweek

MAY 7, 2025

Emails show Amazon urged publishers to join its program integrating with Google Privacy Sandbox APIs, before quietly changing course.

Ad Tech 337

Ad Tech Retail 337

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

MAY 20, 2025

Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.

Media 305

Media Marketing 305

Adweek

MAY 21, 2025

Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last years $500 million acquisition of Influential.

Media 304

Media Agency 304

Adweek

MAY 21, 2025

Molly McBride said that when she looked back at the tape, it looked scarier than it was in real life

Affiliates 302

Affiliates 302

Adweek

MAY 13, 2025

TelevisaUnivision announced that it is building on its short-form content with the debut of microdramas at upfront.

Advertising 291

Advertising 291

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

MAY 20, 2025

Each network saw its biggest total viewer and demo audience at 5 p.m.

Audience 278

Audience 278

Adweek

MAY 28, 2025

HOKA is bringing mountain trails to the heart of New York City.

Retail 279

Retail Marketing 279

Adweek

MAY 27, 2025

Hesser co-founded Food52 16 years ago alongside Merrill Stubbs, reinventing food media for the digital age.

Food 302

Food Media 302

Adweek

MAY 19, 2025

WhatsApp wants to assuage users concerns about privacy in its largest marketing campaign to date.

Marketing 321

Marketing Advertising 321

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

MAY 7, 2025

Netflix hopes members and advertisers are excited about its new homepage updates.

Advertising 262

Advertising 262

Adweek

MAY 21, 2025

Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.

Ad Targeting 292

Ad Targeting Marketing 292

Adweek

MAY 8, 2025

Meta launches Thread video ads and shares Reels insight at NewFronts.

Video Ads 290

Video Ads 290

Adweek

MAY 8, 2025

YouTube looks to connect brands with creators at NewFronts.

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320

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing