Fuel Lines

APRIL 12, 2017

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

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Media Communications Public Relations Conversion 274

More About Advertising

APRIL 25, 2017

It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days.

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Agency Advertising 89

Gods of Advertising

APRIL 6, 2017

“Awesome strategy, Ted! Next week’s meeting is gonna be killer.” Recently, I read an essay from an anonymous source in our industry that stuck with me. (I did not save the link. My bad.) But the gist of his argument was that within marketing services companies far too many big talkers achieve more success than they deserve and, moreover, are exponentially degrading the profession.

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Agency Marketing Advertising 74

InMobi

APRIL 26, 2017

LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi to acquire high-quality users across Indonesia.

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Fashion 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

APRIL 19, 2017

Given the ubiquity of emoji, businesses have used them in commercial ad campaigns. Honda has used emoji in creative advertisements, releasing Aprils Fools’ ads in 2016 and again in 2017. Twentieth Century Fox created some buzz last year when it placed a billboard in Los Angeles advertising a movie release (guess which one) with the following message: Translation: “Deadpool.” Adweek wrote an article entitled: “Deadpool’s Emoji Billboard Is So Stupid, It’s Geniu

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Manufacturing Communications Advertising Marketing 53

Advertising to Baby Boomers

APRIL 7, 2017

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Steve Lubetkin is tired of the myth that baby boomers aren’t tech-savvy. He thinks he’s tired??? I’ve been exhausted for almost a dozen years … Ever wonder what type of advertising is the least disliked ? Or the most trusted ?

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Shipping Media Agency Advertising 53

More About Advertising

APRIL 20, 2017

When did you last see a good mobile network ad? We asked the same of car ads recently in noting Droga5’s splendid debut effort for Seat. Well another newish London agency has fronted up in mobile, Who Wot Why for Telefonica’s GiffGaff, hymning its no-contract offer. Held together by the brilliant choice of an epic.

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Agency Advertising 89

Gods of Advertising

APRIL 12, 2017

Pepsi. United. Spicer. Look at your feeds. Your friend’s and your family’s. Hell, look at mine. These three fails have dominated EVERYTHING the past few days, one following the other, aftershocks in a pop culture earthquake. I don’t even have to provide a summary. We’ve all seen the videos. Shared them on Facebook, Twitter, Instagram and Snapchat. If you turn on the news that’s all they are talking about.

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Pop-Up Conversion Media Advertising 60

InMobi

APRIL 18, 2017

As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Deciding to aggressively double down on acquiring quality users and to grow its engaged user base in India, here is how OLX leveraged InMobi to acquire and activate high-qualit

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Marketing 52

Nick Burcher

APRIL 1, 2017

BMW have a long history of April Fools activity and the BMW April Fool for 2017 is the BMW dDrive, a BMW for dogs. The BMW 2017 April Fool reads: "THE THRILL OF THE DRIVE ISN'T JUST FOR DRIVERS BMW April Fools ad 2017 dDrive "A sunny day, an open road and the slipstream gently caressing your flowing looks. For some, there are feelings that are impossible to piut into words.

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Advertising

AdPulp

APRIL 26, 2017

Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […].

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Agency 46

All About Advertising Law

APRIL 28, 2017

Despite facing significant legal challenges and a shifting political landscape, the Consumer Financial Protection Bureau (CFPB) is virtually unrestrained in its ability to launch investigations and threaten enforcement actions. We’ve obtained through a Freedom of Information Act (FOIA) request the most recent official CFPB Enforcement Policies and Procedures Manual Version 2.0.

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Agency 45

More About Advertising

APRIL 25, 2017

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys. Google is partnering with TV ad tech platforms Wideorbit and Clypd, using.

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Agency Ad Tech Media Advertising 83

Adacado

APRIL 22, 2017

Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s better ads standards, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.

Advertising 40

Advertising 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

APRIL 13, 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Primetime Sports on Primary Screens”, an event organized by WPP Stream Indonesia. WPP, Stream Indonesia, is one of the world's leading technology conferences that brings together 200 leaders to discuss and debate what sets Indonesia a

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Video Ads Entertainment Retail Conversion 52

Gods of Advertising

APRIL 19, 2017

Hit me up: [link]. Gods of Advertising. In absence of full time employment, I’ve been working my tail off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.

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Advertising Media Marketing 40

AdPulp

APRIL 13, 2017

I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current […]. The post Want A Participation Trophy? Fish For It. appeared first on AdPulp.

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Marketing 45

All About Advertising Law

APRIL 11, 2017

It’s no secret that automatic renewal (or continuity or negative option programs) are on many regulators hit lists. Regulators argue that consumers are often unaware that they have signed up for services or products for which they will be billed on a monthly basis unless and until they cancel, particularly when it involves a free trial period.

Shipping 45

Shipping Retail Media 45

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

APRIL 25, 2017

BBH is launching its first campaign for Deloitte since picking up the accountancy and consulting giant’s business at the end of last year. The print, outdoor and social media campaign focuses on the word Do to try to show the positive impact Deloitte has on its clients’ businesses. Featured are blockchain technology, carrying out simulated.

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Media Agency Advertising 80

Fuel Lines

APRIL 7, 2017

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

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Agency Shipping Media Audience 265

InMobi

APRIL 7, 2017

Founded in the beginning of 2013, Red Rock Apps is a young emerging company engaged in developing and releasing mobile health and fitness applications. In this case study, we see how Red Rock Apps intended to grow a base of highly engaged, active users with key focus on female fitness enthusiasts for its app – “Running for Weight Loss,” the only running app designed for weight loss.

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Gods of Advertising

APRIL 24, 2017

Back when I first started out as a copywriter for the Leo Burnett Company in Chicago, I had been on the job only a few months when a new copywriter was hired into our creative group. Tom Coleman came to us from a small agency in Washington DC, along with his art director partner Bob Wyatt. Tom and Bob would go on to create wonderful award-winning work for Dewar’s White Label, among other campaigns.

Fashion 68

Fashion Agency Entertainment 68

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

APRIL 19, 2017

Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]. The post Everyone (And Their Money) Is Welcome In Los Angeles appeared first on AdPulp.

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Marketing 44

All About Advertising Law

APRIL 25, 2017

If you attended our successful advertising law symposium last week, you may recall that we talked through a series of mobile app designs – including dos and don’ts – for creating enforceable terms of use. Recall this slide in particular: If you weren’t able to join us, let me catch you up. I suggested that a mobile app design that allowed the user to interface with the application without viewing the relevant consent language ( i.e. , “I consent to the terms of use”) woul

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Pop-Up Advertising Media 40

More About Advertising

APRIL 24, 2017

Heineken describes its new film from Publicis London, ‘Worlds Apart,’ as an “experiment.” Well it wouldn’t be an ad these days would it? In it four people reveal and discuss their different world views (feminism, climate change, LGBT rights) only to decide to agree, sort of, over a beer. You might see it as a.

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Agency Advertising 77

More About Advertising

APRIL 20, 2017

The David Lynch Foundation tries to help people cope with stress disorders and other problems through transcendental meditation. Thankfully there isn’t any meditating in this new film highlighting war veterans’ traumatic stress disorder from lively French agency Herezie. Everyday sounds recapture the horrors of the battlefield. Lynch is a great film director of course, so.

Agency 69

Agency Advertising 69

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

APRIL 4, 2017

Amazing how quickly fortunes can change in adland: last year Y&R was in the doghouse following a series of losses but this year it’s produced a credible debut campaign for the Premier League and now won Center Parcs from independent agency Brothers and Sisters. B&S, on the other hand, after a good run that’s seen.

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Agency Advertising 69

More About Advertising

APRIL 26, 2017

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech. Golding said: “We are not all doomed to.

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Machine Learning Advertising Ad Tech Finance 67

More About Advertising

APRIL 12, 2017

Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at Lida where he was group account director for the Mini UK account, where the agency relaunched the iconic vehicles, under the BMW Mini name via an award-winning direct ad campaign. Over the past 13 years.

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Agency Ad Tech Media Advertising 65

More About Advertising

APRIL 12, 2017

Marketing becomes ever more ingenious – for good or ill – and now Stimorol and agency Ogilvy Paris have designed limited edition packs displaying messages for every occasion, including seduction. But how many alternatives do you need to carry with you? Depends how exciting your life is I guess. And what if the recipient doesn’t.

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Agency Marketing Advertising 63

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.