Adweek
JULY 13, 2022
The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods.
AdExchanger
JULY 13, 2022
Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’s.
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Adweek
JULY 13, 2022
Twitter's Unmentioning feature is now available to all users across all platforms. The feature allows users to "unmention" or "untag" themselves from tweets. When someone leaves a conversation on Twitter (that is, when someone untags themselves from a tweet or conversation), their username will remain in the tweet, but it will no longer be a.
AdExchanger
JULY 13, 2022
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ruby Resendez, director of digital solutions at Stirista. Today’s CTV landscape offers marketers a new frontier for tapping into more personalized targeting and reach than traditional linear TV ads.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 13, 2022
Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek, sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the.
Marketing Dive
JULY 13, 2022
It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 13, 2022
Unity will merge with ironSource in an all-stock transaction that values the latter at $4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the investor call announcing the merger on Wednesday morning, you’ll get 21 hits. “Synergy” is a buzzword, but it describes the rationale behind. Continue reading » The post Unity Is Set To Acquire IronSource For $4.4 Billion appeared first on AdExchanger.
Adweek
JULY 13, 2022
Laura Molen wasn't a part of the meetings where Peacock officially got its name. However, the NBCUniversal president of advertising and partnerships knows the moniker "rose to the top" during focus groups, as the company searched for the title of its fledgling streamer. "It seemed obvious to everyone that that was the perfect name," Molen.
AdExchanger
JULY 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business. “Microsoft has the proven ability to support all our advertising needs as we work.
Adweek
JULY 13, 2022
There was a time when growth was all about how many people you could coax through your brand's front door. Today, the smart money focuses on retention--or what you're doing to keep customers engaged once they're in the building, so to speak, and to keep them coming back. Loyalty programs are proven retention workhorses, but.
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Martech
JULY 13, 2022
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing.
Adweek
JULY 13, 2022
Corporate synergy alert: People using Meta's Ray-Ban Stories smart glasses can now take advantage of hands-free calling and messaging on WhatsApp, as well as having the glasses read incoming messages. Ray-Ban Stories users can say, "Hey Facebook, send a message to (contact or group)" to send a WhatsApp message hands-free, or, "Hey Facebook, call (contact)".
Martech
JULY 13, 2022
Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a console hooked up to their TV are unreachable 80% of the time, according to a new study by Samsung Ads. More console gamers watch TV on streaming, as opposed to linear TV, the study also found. The share of TV time for this group is split between 52% on streaming, 28% gaming and 20% linear.
Adweek
JULY 13, 2022
Past winners in the California State Fair's food and drink categories have included Granny's Famous Applesauce, Bohemian Viking homemade brew and Tomatillo Goddess jam. But when the doors open this Friday for the first time since 2019, the popular event will feature consumables of a different kind, with names like Laughing Gas, Lemon OG, Buddha's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 13, 2022
As U.S. inflation hit a 40 year peak, topping 9% , online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories.
Adweek
JULY 13, 2022
Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting.
Marketing Dive
JULY 13, 2022
Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.
Adweek
JULY 13, 2022
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it's going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
JULY 13, 2022
Sports are the common reason TV viewers are hanging on to their cable subscriptions. Until recent years, it was near impossible to catch your favorite team live on streaming. As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet.
Adweek
JULY 13, 2022
Earlier this summer, fast food restaurant chain McDonald's released its "#SomethingGood" positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology. The initial campaign spot (see directly below), which was released in May, featured.
Digital Turbine
JULY 13, 2022
Better and bolder. That’s what Digital Turbine strives to be, and with a new look and feel, that’s what we want to reflect. As the best blend of tech, processes, and people, we don’t want to just deliver better results to our clients and partners. We want to break barriers. Through better mobile experiences. Through smarter engagement. Through high-impact revenue opportunities.
Adweek
JULY 13, 2022
It's only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency's first campaign is already here with teeth as part of its new brand platform of "human-proof oral care." The ominously named "Save Your Teeth From You" campaign thankfully does not feature anything too.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JULY 13, 2022
The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Here’s what digital marketers need to focus on for the rest of the year and beyond to navigate the changes that are happening now and those that are on the horizon: The era of the third-party cookie is finally ending.
Adweek
JULY 13, 2022
TikTok introduced several new ways for users to customize their viewing preferences on its platform. Head of trust and safety Cormac Keenan explained in a blog post Wednesday, "TikTok's diverse community transcends generations, spanning from teens to grandparents and everyone in between.
Martech
JULY 13, 2022
Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA. The survey asked some 13,500 U.S. consumers about their experiences with technology, financial services, retail and hospitality brands.
Adweek
JULY 13, 2022
After weeks of speculation, Netflix tapped Microsoft as its partner for its upcoming ad-supported tier. Netflix hopes to debut its AVOD offering as early as the end of this year and will use Microsoft's technology to pull it off. "Microsoft has the proven ability to support all our advertising needs as we work together to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 13, 2022
Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Jeff Bogaski as the new Chief Revenue Officer for the company. In this position, Bogaski will be responsible for driving revenue growth outside of Affinitiv’s major OEMs and certain business segments. “These business segments represent a big portion of Affinitiv’s growth plan for the next several years,” said Adam Meier, Chief Executive Officer at Affinitiv.
Adweek
JULY 13, 2022
Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.
Martech Series
JULY 13, 2022
Radware, a leading provider of cyber security and application delivery solutions, today announced that ESDS Software Solution Limited selected Radware’s Cloud DDoS Protection Service to support its data centers in India. ESDS is among India’s leading managed cloud service and end-to-end multi-cloud requirements providers. ESDS engaged Radware to further increase its visibility to network and application performance as well as speed time to protection against malicious DDoS attacks.
Adweek
JULY 13, 2022
The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father's death (and, of course, stop an imminent apocalypse). The comic book industry has been criticized over the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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