Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Even before winning his third NBA championship in 2016, LeBron James was easily one of the world’s most recognizable athletes. Still, as with so many greats, what he does off the court plays no small role in forming his lasting sports legacy.
Continuing his charitable contributions to society, James has teamed up with PepsiCo’s bottled water brand Lifewtr in a multi-year partnership set to debut dedicated programming later this year. This partnership will likewise further the brand’s commitment to providing inspiration and resources to underserved communities.
James
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in