Adweek
JANUARY 31, 2023
Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn't mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, "Six Degrees of Budweiser." While its Super Bowl spots of the past have featured the brand's signature.
Marketing Dive
JANUARY 31, 2023
Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
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Adweek
JANUARY 31, 2023
In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities. Healthcare.
Martech
JANUARY 31, 2023
How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights? As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an anachronistic form of team management.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 31, 2023
TikTok allows users to view the videos other users have "Liked" on the video-sharing platform. However, users have the option to hide the videos they've liked if they don't want other users to be able to see them. Our guide will show you how to change who can see the videos you've liked from within.
AdExchanger
JANUARY 31, 2023
Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential The post Why Creatives Don’t Need to Fear AI Art appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 31, 2023
Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience.
Adweek
JANUARY 31, 2023
Financial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more.
AdExchanger
JANUARY 31, 2023
Tying ad spend to conversions by making ads actionable is one sure way to measure ROAS more effectively. To that end, many brands are turning to solutions like shoppable TV ads. The post Shoppable CTV Success Will Depend On Consumer Experience appeared first on AdExchanger.
Adweek
JANUARY 31, 2023
As part of its security features, TikTok allows users to view every device where their account is currently logged in. If users see a device that doesn't look familiar, they can delete the device from the list, which will log their account out from that platform. Our guide will show you how to manage your.
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Martech
JANUARY 31, 2023
This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “ faster deceleration ” than expected following positive growth during the pandemic.
Adweek
JANUARY 31, 2023
How do you get Eli Manning to do an ad for your brand during one of the busiest times on his post-retirement calendar? If you're The Children's Place, you make clothes his kids already use, have headquarters 3 miles from his old workplace at MetLife Stadium, and tell him he can bring his old New.
AdExchanger
JANUARY 31, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened to all the titles HBO Max just cut, they were The post HBO Max’s Loss Is Tubi And Roku’s Gain; ANA And 4A’s Denounce David Cohen’s ALM Remarks appeared first on AdExchanger.
Adweek
JANUARY 31, 2023
When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art creative partner: research group OpenAI's ChatGPT text generator. Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 31, 2023
Syncfusion , Inc., the enterprise technology provider of choice, announced that Bold BI is now available in the SurveyMonkey App Directory, allowing users to connect data to Bold BI to extract key business insights from interactive analytic dashboards. “Together with SurveyMonkey, Bold BI can help our mutual customers dig into their survey data and communicate the story within through intuitive dashboards and visualizations,” said Daniel Jebaraj, CEO of Syncfusion.
Adweek
JANUARY 31, 2023
TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration--and user privacy has become a growing concern--history has shown it will have a limited negative impact on advertisers' spending on the platform. "At this point for most advertisers, the audience on.
Exchange Wire
JANUARY 31, 2023
The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [.] The post ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands appeared first on ExchangeWire.com.
Adweek
JANUARY 31, 2023
It's been nine months since WPP announced more consolidation inside GroupM, with its largest and perhaps best-known agency, MediaCom, merging with the digital performance marketing agency Essence. Today, that merger is finally complete, and EssenceMediacom is in business. The agency's U.S. CEO, Jill Kelly, has coined Jan. 31 the agency's Founder's Day, she told Adweek.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JANUARY 31, 2023
With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience.
Adweek
JANUARY 31, 2023
The Super Bowl isn't usually populated with tough subjects and emotional stories, but those companies that take chances with heavier subjects can make a big impact if the creative hits the right tone. Publicis Groupe is tackling a weighty subject--cancer--and is putting a highly emotive message into the Super Bowl. This is part of its.
Martech Series
JANUARY 31, 2023
The first fully managed Apache Kafka service with OAuth helps businesses automate identity management, reducing the operational burden of scaling workloads New Client Quotas protect application performance with the industry’s only cloud-native resource utilization controls for data streaming Role-based access control is now available for all cloud resources to ensure compliance, confidentiality, and privacy at scale Confluent, Inc., the data streaming pioneer, announced new Confluent Cloud ca
Adweek
JANUARY 31, 2023
Super Bowl viewers are bound to get at least one song stuck in their heads, whether it's from the halftime show or a commercial. This year, however, Uber is hoping that the earworm audiences won't be able to shake is the name of its membership program. Uber is returning to the Big Game for the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 31, 2023
Emplifi’s Q4 2022 Social Media Benchmark analysis reveals social media trends; channel growth, engagement data; and customer response times across platforms worldwide Emplifi , the leading unified customer experience platform, today released its Q4 2022 Social Media Benchmark report, providing in-depth data from thousands of global brands on user engagement, post reach, and customer care across Instagram, Facebook, TikTok and Twitter.
Adweek
JANUARY 31, 2023
Publishers have been flexing their first-party data strategies for some time. For Penske Media Corporation (PMC), home to names such as Variety, Rolling Stone, The Hollywood Reporter, and Billboard, its efforts are paying off. PMC has seen a 46% increase in total revenue year-over-year, from 2021 to 2022, partly thanks to its investments in first-party.
Martech Series
JANUARY 31, 2023
Openscreen , a leading provider of QR Code driven enterprise solutions, announced the release of Openscreen Engage, an end-to-end solution for publishing QR Code led interactive content for on-location marketing, education and promotional campaigns. Building upon Openscreen’s dynamic QR Code, Customer Relationship Management (CRM) and messaging building blocks, Openscreen Engage adds rich online publishing capabilities to give companies, brands and venues a turnkey system to design, launch
Adweek
JANUARY 31, 2023
For the second year running, climate-focused media company Pique Action and the Center for Climate, Health, and the Global Environment (C-CHANGE) at Harvard T.H. Chan School of Public Health have put together a list of top talent in this category. After sifting through between 300 and 400 profiles, the partnership is recognizing 17 creators for.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 31, 2023
The new role was created to build upon the company’s growth and bolster its marketing innovation strategy AdAdapted , an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing. Kates will scale the marketing organization to ensure both short and long-term growth for AdAdapted through messaging, communications, and product innovation so the company can continue delivering against aggressive growth
Adweek
JANUARY 31, 2023
NBCUniversal is restructuring its advertising and partnership sales team following the recent departure of president Laura Molen. Top line Several execs will expand their roles under the shakeup, including Mark Marshall, president, advertising sales and client partnerships, who will now take solo lead of NBCUniversal's upfront negotiations. He previously shared upfront duties with Molen and.
Martech Series
JANUARY 31, 2023
Opinions Split if the Use of AI Automatically Increases Expectations of the Experience Redpoint Global , a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, announced new research that reveals how consumers really feel about brands using Artificial Intelligence (AI) and Machine Learning (ML) to influence their experiences.
Adweek
JANUARY 31, 2023
In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand's "maker culture" has contributed to its success in both the b-to-b and b-to-c ecommerce world. Simonsen starts by speaking about how leveraging b-to-b ecommerce provides incremental profits for b-to-c and how both work hand and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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