The Ad Tech Blog
AUGUST 9, 2023
Cracking the Code of Silence You’re in a Zoom call, dissecting your latest product feature with your team. The conversation is flowing, but there’s something off. There’s a conspicuous lack of enthusiasm and engagement from your otherwise passionate engineers. The silence, you suspect, isn’t golden but a signal that something important is being withheld.
AdExchanger
AUGUST 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks The post How To Fix Frequency; Can The Future Be D/Ciphered? appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
AUGUST 9, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding
Playwire
AUGUST 9, 2023
Key Points Why is this important? Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. How greatly does data privacy impact digital advertising? New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 9, 2023
Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2.
Seth Godin
AUGUST 9, 2023
The candidate running for re-election offers truth. This is what I did, I would like to do it again. The candidate coming out of nowhere offers hope. We can’t know but we can imagine. Kickstarter offers hope. No reviews, no tests, simply a promise of what might be. Book publishers buy hope, so do venture capitalists. On the other hand, the typical commercial investor simply wants a repeat of what already was.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
AUGUST 9, 2023
It might seem like Gen Z and Gen Alpha are very similar , but some agencies studying these younger cohorts have found nuances and distinctions in how they consume media, game and interact with brands. Last week, Publicis’ interactive agency Razorfish released its Gen Alpha study discussing the differences and similarities between the two generations.
Smart Insights
AUGUST 9, 2023
How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This … The post 3 step go-to-market strategy for software and SaaS companies appeared first on Smart Insights.
Digiday
AUGUST 9, 2023
Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer Marketing Hub, a resource for the industry. From the rise of micro influencers to updated guidelines from the Federal Trade Commission , keeping up with the changes isn’t an easy task.
InMobi
AUGUST 9, 2023
Meet Sriram, Head of Engineering for InMobi Commerce. Discover all that Sriram has to share about the team and what they are working toward in this conversation with us. Tell us about the engineering team at InMobi Commerce We at InMobi Commerce are on the journey of building the number-one retail media platform from scratch to planet scale. We strive to work towards excellence with our consistency, pace, and disciplined execution.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
AUGUST 9, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
AdvertiseMint
AUGUST 9, 2023
Do you want to learn how to make good TikTok videos? Whether you are a seasoned creator or a newbie, mastering how to make great TikToks will be vital to your success on the platform. An excellent TikTok video will effortlessly grab your audience attention and them you hooked till the end. This article will provide you with the key ingredients that make a successful TikTok video. 1.
Digiday
AUGUST 9, 2023
This week brought the eagerly anticipated U.S. debut of the social media app, WeAre8, as it steadfastly pursues its widely covered mission to reshape the very foundation of social media interaction. This ambitious endeavor follows closely on the heels of its initial introduction in the U.K. in 2021, Australia in 2022 and New Zealand in June. It’s a good moment to reflect on WeAre8’s progress so far and the potential pathways that lie ahead.
Exchange Wire
AUGUST 9, 2023
An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [.] The post Curation for the Ad Tech Nation: An Overview appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
AUGUST 9, 2023
It’s earnings season, hence a slew of compulsory report cards released by publicly traded companies with disclosures that are typically interpreted as a barometer of challenges (and opportunities) for the wider market. Last week saw two of the more notable companies from the post-pandemic ad tech gold rush (the titans of the online ad measurement sector: DoubleVerify and Integral Ad Science) make their disclosures with announcements some deem emblematic of wider market trends.
Exchange Wire
AUGUST 9, 2023
In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [.] The post Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC appeared first on ExchangeWire.com.
Digiday
AUGUST 9, 2023
This week’s Media Briefing takes a look at some of the recent C-suite changes in the media industry and what the publications are hoping to achieve by a changing of the guard. Musical chairs Mixed feelings about H2 revenue Barstool founder buys back the company, BuzzFeed is burning cash and more Musical chairs Just past the midway point of 2023, the executive levels of many media companies look a lot different than they did at the beginning of the year.
VideoWeek
AUGUST 9, 2023
Cadent, an addressable TV advertising company, has been acquired by private equity firm Novacap. The company was previously bought by Lee Equity Partners in 2013, and has reportedly been seeking a buyer since 2019. The New York-based ad tech firm was founded in 2005, when IP-enabled set-top boxes brought the opportunity to target ads to individual households.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 9, 2023
User growth has often been a seen as a leading indicator for the health of social networks, but could generative AI shift the focus to other types of growth? When it reported second quarter earnings on Tuesday, Nextdoor saw revenue increase 4% to $56.9 million after several quarters of decline — clearly a positive swing. Meanwhile, the neighborhood-focused app saw session growth outpace total weekly active users — which fell 1.8% from the first quarter to 41.6 million — with more engagement attr
Rob Campbell
AUGUST 9, 2023
In the UK there was an adult comic called Viz. It was filthy, hilarious and – for a long time – very successful. And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details. Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine.
MNTN
AUGUST 9, 2023
Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. Sure, they know they created the ad, bought a spot, and did all the hard work. But it’s incredibly difficult to ensure people—let alone the right people—saw the ad. It leaves too many advertisers wondering: did anyone even see that?
Single Grain
AUGUST 9, 2023
Video content is getting bigger and bigger each month, both in quality and consumption. Now that most video-hosting platforms are pushing short-form content, it creates a new challenge for brands to keep up with the demand. Today, we’re diving headfirst into the backbone of any video content production, which is editing. You probably already know that social media videos are one of the leading catalysts of engagement.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 9, 2023
We sometimes bemoan the dire state of car advertising but at least Innocean Berlin is trying here, with a launch film for Hyundai’s Kona. So we get Game of Thrones-type dragons swooping over the streets to symbolise child Noah’s imagination, prompted by the super-dooper new auto. You can probably see why this is a bit … The post Memo to Hyundai: more dragons, less product please first appeared on More About Advertising.
Single Grain
AUGUST 9, 2023
Google Tag Manager (GTM) is helpful for code tracking purposes, but does it slow down your website? If you’re unfamiliar with the best practices of GTM performance optimization, it can negatively impact your site performance. In this article, I will share nine tips to optimize your GTM setup and enhance your website’s speed, ensuring a seamless and efficient user experience.
More About Advertising
AUGUST 9, 2023
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined the chorus of dismal tidings with revenue falling 6% in the first half of 2023 and hundreds of job losses. Penn, as ever, put a brave face on things but highlighting new business gains of … The post Stagwell shows that tech focus is no magic formula for agencies first appeared on More About Advertising.
Martech
AUGUST 9, 2023
Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t have to imagine. The best marketers in the world are available and eager to work with you. I’m talking about creators. Creators are the most proficient, passionate and productive marketers, bar none. They’re strategic thinkers who execute quickly with unmatched quality.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
AUGUST 9, 2023
VaynerMedia has taken a bold stance on loo roll for a US campaign that compounds the horrors of a blocked toiled with a weekend at the in-laws. “It was only a wee,” our heroine cries as she works hard with a plunger to no avail while grandma is waiting impatiently outside. If only they’d remembered … The post A toilet paper horror story: Kimberly-Clark puts the drama into flushing first appeared on More About Advertising.
Single Grain
AUGUST 9, 2023
SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. These are valid questions, and they’re important to contemplate. In this post, we’ll delve into the intricacies of how SEO influences your organic revenue growth, debunking misconceptions and reframing our expectations of how SEO ought to be viewed
Expert insights. Personalized for you.
245 
Let's personalize your content