Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. “The difference is in how marketers have to think about those apps,” said Katelyn Sorensen, CEO of social media marketing platform Loomly.

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More About Advertising

JANUARY 27, 2022

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in.

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Martech

JANUARY 27, 2022

WordPress, which continues to lead the CMS market by a wide margin, has announced its new release , WordPress 5.9. Consistent with an almost twenty year tradition of naming major releases after jazz musicians, 5.9 honors the jazz singer and civil rights activist Joséphine Baker. Among the enhancements announced with the new release are: Full site editing making it easier to edit WordPress themes without using code (only for themes that support the new feature).

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More About Advertising

JANUARY 27, 2022

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more unpopular as far as the rest of the world is concerned – and there isn’t. The post Uncommon gears up for Winter Olympics – now where are they again?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 27, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, enjoying remote working? From my personal experience talking to marketers, a lot of you are still working remotely.

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More About Advertising

JANUARY 27, 2022

Naked Wines, one of the UK’s leading online wine retailers has appointed Joint as its UK creative agency and Goodstuff as its UK media planning and buying agency to work on a brief to both deliver a reappraisal of the brand and ensure long-term growth. Naked Wines also operates in the US and Australia. Joint. The post Joint and Goodstuff win UK wine retailer Naked Wines first appeared on More About Advertising.

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Aronson Ads

JANUARY 27, 2022

If you’re like many car buyers today, you appreciate the added convenience, peace of mind, and value a good warranty, service contract, or maintenance plan can offer. Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. The added protection or coverage auto warranties or service plans can offer might be an investment worth exploring.

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Flashtalking by Mediaocean

JANUARY 27, 2022

Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act , a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.

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RevX

JANUARY 27, 2022

A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising.

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More About Advertising

JANUARY 27, 2022

Culture Secretary Nadine Dorries took a break from bashing the BBC and bigging up Boris Johnson to speak at the ad industry’s annual conference about her plans for regulating online advertising. In characteristically upbeat fashion, she offered a rosy picture of the future and boldly promised that the UK would be “the safest place in. The post Nadine Dorries says she will ‘make the UK the safest place in the world to go online’ at Renew conference first appeared on More About Advertising.

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Mediavine

JANUARY 27, 2022

Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web. This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet Giants of the Dial Up Age are still alive and kicking … Altavista and Geocities, not so much.

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AdvertiseMint

JANUARY 27, 2022

The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and advertisers to be aware of, and how worried should the industry be?

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