Adweek
AUGUST 15, 2022
Bin Blasters founder Casey Evertsen started his garbage can cleaning business in Springville, Utah, in 2020 and, with the future looking uncertain, had actually listed it for sale before he stumbled upon TikTok. One viral video prompted calls from across the country from people who wanted the business to offer services in their area, and.
Martech
AUGUST 15, 2022
I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 months — the lowest since 2009, and far below the 80-month tenure for CEOs.
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Adweek
AUGUST 15, 2022
Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse. The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the.
Martech
AUGUST 15, 2022
Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 15, 2022
Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick. The summertime treat, launching today, is meant to mimic its namesake hole-in-the-wall drinking establishments with an ingredients list that.
Smart Insights
AUGUST 15, 2022
The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes … The post How do you plan, manage, and optimize inflation-related change in your business? appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
AUGUST 15, 2022
So, you just came back from a refreshing summer vacation and are in the midst of planning your back-to-school campaigns—and then boom: the realization that Q4 is right around the corner. This year’s forecast is going to be big, even despite the current economic climate: with holiday retail sales predicted to increase 3.3% to $1.26 trillion, brick-and-mortar increasing 0.9% to over $1 trillion and ecommerce jumping 15.5% to $235.87.
Adweek
AUGUST 15, 2022
Snapchat introduced its Snapchat+ subscription option in late June, and it topped 1 million paying subscribers in roughly six weeks. Snapchat+ now offers subscribers 11 exclusive features--highlighted by Snapchat for Web, which it rolled out in July--following the addition of four customization options Monday. The option costs $3.99 per month (or the equivalent in local.
Digital Turbine
AUGUST 15, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Apple’s news about adding ads into their native apps, gaming growth on mobile over other traditional platforms, and regulation on younger Chinese gamers.
Adweek
AUGUST 15, 2022
As a Twitter user engages with the social networking platform, Twitter will automatically "match" the user with various interests that can impact their future experience on the platform, including the advertisements they'll see. Twitter will select these interests "based on your profile, activity and the Topics you follow." Twitter users have the ability to view.
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Exchange Wire
AUGUST 15, 2022
VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising. . Alvin Ling, director, customer success at [.]. The post VlionMobi Partners with Pixalate to Enhance Fraud Detection appeared first on ExchangeWire.com.
Adweek
AUGUST 15, 2022
In a quest to expand on the daily fantasy sports (DFS) market, DraftKings is adding an NFT component. The brand is gearing up for the NFL season with Reignmakers Football, its new NFT-based fantasy sports game. During the upcoming NFL season, Reignmakers players will be able to create lineups based on the NFTs of players.
AdExchanger
AUGUST 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street. Continue reading » The post Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech appeared first on AdExchanger.
Adweek
AUGUST 15, 2022
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 15, 2022
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As third-party data becomes scarce, established CPG brands are collecting first-party data through sweepstakes, sampling programs and direct-to-consumer (DTC) commerce.
Adweek
AUGUST 15, 2022
This June, American Express and The News York Times' T Brand Studio launched a six-part branded podcast series focused on small businesses, called The Next Chapter, a series that made it to number one in Apple's Careers Podcast chart for most of the last week of June.
AdExchanger
AUGUST 15, 2022
Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board of directors rejected AppLovin’s bid to buy the company and reaffirmed its commitment to merge with ironSource. Read the release. As a quick refresher: Last week, AppLovin offered to buy Unity for roughly $20 billion. Continue reading » The post Unity Rejects AppLovin’s Bid And Sticks With IronSource appeared first on AdExchanger.
Adweek
AUGUST 15, 2022
As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers' eyes. Pinterest is no exception, with plans to dig even deeper into the space with new product rollouts and tools to better identify trends and ads to monetize idea pins. Pinterest's chief revenue officer, Bill.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
AUGUST 15, 2022
In today's ExchangeWire news digest: a former Twitter manager has been found guilty of spying for Saudi Arabia; the FTC has opened invited public comment on commercial surveillance to inform legislation; and Egyptian start-up Homzmart has raised USD$23m (£18.9m) in [.]. The post Former Twitter Manager Found Guilty of Spying; FTC Turns to Public to Inform Surveillance Legislation appeared first on ExchangeWire.com.
Adweek
AUGUST 15, 2022
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart's membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+'s essential tier, which costs $4.99 per month and is ad-supported.
AdExchanger
AUGUST 15, 2022
Sponsored post byMary BusheeContent WriterTipaltiSPONSORED BY:Ad tech and media companies know the importance of differentiating themselves in a highly competitive market. Partnerships across networks help them stand out. After all, they’re up against Google, Amazon and Facebook in media and advertising. These three ad tech behemoths offer a seamless payment experience with self-onboarding, unlimited ad.
Adweek
AUGUST 15, 2022
Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development. The HUD complaint was related to housing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 15, 2022
Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences. The post Why Web3 Brands Are Moving Offline To Explore Physical Spaces appeared first on Digiday.
Adweek
AUGUST 15, 2022
It's no secret that media has evolved dramatically over the past 10 to 15 years. At the beginning of the consumer internet, we had desktops and destinations: I worked at Yahoo in 2010, and we were selling the homepage for hundreds of thousands of dollars every day because hundreds of millions of people went to.
Marketing Dive
AUGUST 15, 2022
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
Adweek
AUGUST 15, 2022
Nexstar Media Group is crossing the finish line in its deal for The CW. On Monday, Nexstar officially entered into a definitive agreement to acquire majority control of The CW, giving the company a 75% ownership interest in the broadcaster. Current partners, Paramount Global and Warner Bros. Discovery, each take 12.5% in The CW and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Brid.tv
AUGUST 15, 2022
Free ad-supported TV (FAST) is the future of streaming. But what is FAST exactly and how can it help you grow your video business? The post Free Ad-Supported TV (FAST) Is the Future, and the Future Is Now appeared first on BRID TV.
Adweek
AUGUST 15, 2022
There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. Additionally, Adweek has added three new awards and tweaked the definition of one of the preexisting awards.
Ad Espresso
AUGUST 15, 2022
If you’re a social media manager, you know how time-consuming it is to manage several social media accounts for a business. But you don’t have to scramble between platforms and browser tabs to get your job done. A good social media scheduling tool can centralize your work and save you a lot of time and Read More.
Adweek
AUGUST 15, 2022
FuboTV, a sports-centric virtual MVPD, has announced Lynette Kaylor will be its new senior vice president of advertising sales. Top line Kaylor, a programmatic and agency executive with 15 years of experience in sales and business development, will lead the company's North American sales strategy and ad operations as well as manage FuboTV's growing sales.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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