A Dive Bar You Can Eat: Miller High Life Creates a Beer-Infused Ice Cream on a Stick

The sweet and savory treat, with 'a hint of tobacco smoke,' packs 5% alcohol by volume

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick.

The summertime treat, launching today, is meant to mimic its namesake hole-in-the-wall drinking establishments with an ingredients list that includes peanuts (a snack staple), caramel (a reminder of the always sticky floors) and dark chocolate (a nod to wood paneling and dim lighting).

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in