Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.

Audience 102

Audience Communications Conversion Marketing 102

More About Advertising

FEBRUARY 17, 2022

After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves to Ogilvy in April. Hoad has been consulting for the last couple of years, having. The post Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke first appeared on More About Advertising.

Advertising 72

Advertising Ad Tech Agency 72

Martech

FEBRUARY 17, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the other shoe just dropped. One remark I recall hearing at the recent IAB leadership conference was that it was “only a matter of time” before Google restricted cross-app tracking on Android just as Apple has already crea

MarTech 101

MarTech Audience Marketing 101

More About Advertising

FEBRUARY 17, 2022

WPP content production business Hogarth Worldwide, reportedly the fastest-growing company in the WPP empire, is patting itself on the back by hiring one Mehta from Media.Monks as its first global ECD. Mehta (above), like others of a probably older vintage including Sting and Bono, seems to have just the one name. As well as Media.Monks. The post WPP’s Hogarth raids Sorrell’s Media.Monks for first global ECD Mehta first appeared on More About Advertising.

Advertising 59

Advertising Finance Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 17, 2022

Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10 would say yes, and the other person would explain that they focus on other things which eventually benefit the customer. The importance of the customer is so significant that most of the marketing buzzwords are about them — customer journey , customer experience (CX), customer insights, and so forth.

Food 101

Food Marketing MarTech 101

More About Advertising

FEBRUARY 17, 2022

If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of advertising than any other business. We marketers have developed a bad habit of running towards a ‘shiny new object’: media neutrality; branded content; big data; VR/AR – and now the Metaverse. Another game-changer getting us.

Media 59

Media Advertising Marketing Finance 59

More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed. The post Havas Milan lands Alfa Romeo creative as it takes on premium electric car market first appeared on More About Advertising.

AutoMobile 59

AutoMobile Marketing Advertising Finance 59

Martech

FEBRUARY 17, 2022

Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. The move aims at boosting measurement, attribution and insights in audio ad campaigns. Brands looking to reach the large audiences drawn by popular podcasts will have a greater incentive to do so when they can improve the measurement and precision of campaigns.

Audience 97

Audience MarTech Advertising Marketing 97

Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

Ad Ops 52

Ad Ops Advertising Header Bidding 52

Martech

FEBRUARY 17, 2022

Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data to encrypted, anonymous “identity envelopes,” supporting the possibility of reaching users across different platforms without the use of third-party cookies.

Cookies 95

Cookies Mobile Ads MarTech Audience 95

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdvertiseMint

FEBRUARY 17, 2022

Everyone is talking about influencer marketing this year, but why is that? Well, influencers are projected to become even more important for businesses that want effective digital marketing in 2022. But what is an influencer’s role in marketing exactly, and why are they becoming so integral for serious sales and brand recognition? In this article, we’ll cover all these questions and more so you know exactly what influencers can do for you, how to find the right one for your business,

Marketing 52

Marketing ROI Audience Affiliates 52

Unruly

FEBRUARY 17, 2022

Tremor Video & Unruly platforms now provide access to the industry’s largest co-mingled datasets for TV and cross-device media strategies. Enhancements to the TV Intelligence solution and new partnerships, including with TVision and iSpot.tv, ramp the scale and efficacy of Set-Top Box, ACR and cross-screen panel data. February 17, 2022 – New York – Tremor International, a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables adve

Audience 52

Audience Media Marketing Advertising 52

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 billion from 2020 to 2025, accelerating at a CAGR of 11%. Over 38% of companies are already running almost entirely on SaaS technologies.

Agency 59

Agency SEO Marketing ROI 59

OpenX

FEBRUARY 17, 2022

First-party data has always been part of the holy grail for marketers. Now, with Google deprecating the third-party cookie in Chrome and with the expansion of regulatory policies aimed at protecting consumer privacy, first-party data has never been more critical as brands seek a future-proof data set to enable efficient targeting and measurement. One group of companies moving aggressively to meet this need is retailers. .

Advertising 40

Advertising Retail Healthcare Cookies 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing