Adweek
DECEMBER 2, 2022
This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its.
AdExchanger
DECEMBER 2, 2022
As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows. What is. Continue reading » The post Meet The MSPA, The IAB’S Answer To State Privacy Laws appeared first on AdExchanger.
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Adweek
DECEMBER 2, 2022
Edison Research and SXM Media, home to audio apps Pandora and Stitcher, released The Women's 2022 Podcast Report, outlining how the gender gap in podcast listening is closing and how women are more receptive to ads on female-hosted podcasts. According to the report, more than 1 in 3 U.S. women (35%) over the age of.
AdExchanger
DECEMBER 2, 2022
Live shopping is a $400 billion industry in China. The live shopping market in the US is $20 billion. Why? Social media has been a petri dish for live video. Continue reading » The post This Ecommerce Platform Is Banking On Live Shopping appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 2, 2022
At BBDO, creatives have begun looking to a new creative partner to flesh out storyboards or brainstorm visuals for campaigns: artificial intelligence. The Omnicom-owned agency is exploring how cutting-edge image generation can play a role in its production process with a version of the popular tool Stable Diffusion, which it has tapped to workshop ideas.
Martech Series
DECEMBER 2, 2022
Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. AI and ML will be as significant as fire or electricity; in fact, maybe even more. We are already observing the potential of AI from the way it has been used to explore space, support cancer treatments, and tackle climate change.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 2, 2022
When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. Think long and hard about what you’re getting into.
Adweek
DECEMBER 2, 2022
Following a testing period, Discord rolled out server subscriptions for all servers whose owners are in the U.S. This feature allows servers to offer premium content and features to members who pay for a subscription. Subscriptions can range in price from $2.99 to $199.99 per month, and server owners will receive 90% of the money.
Martech
DECEMBER 2, 2022
This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.
Adweek
DECEMBER 2, 2022
In this world, you've got to take success where you can get it, and celebrating even the smallest victories can change your whole day for the better. What constitutes a win is in the eye of the beholder, but that doesn't mean you can't enjoy these little accomplishments as they come. With the sense of.
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Martech
DECEMBER 2, 2022
Elon Musk announced Friday, by tweet of course, that the account of Kanye West, now known as Ye, has been suspended. Whether or not the suspension is temporary was not clear. This followed a now-deleted tweet from the rapper reported to have contained an image of a swastika inside a Star of David. According to the Twitter CEO, the post infringed the platform’s rule against incitement to violence, thus indicating that there are boundaries to free speech even under the new Twitter regime.
Adweek
DECEMBER 2, 2022
When it comes to the holiday season, we're constantly bombarded with advertising about all types of gifts. From loved ones to coworkers to friends, it can be overwhelming to keep track of who to gift what. For some male consumers, the struggle of finding a gift and avoiding last-minute purchases seems unavoidable.
MNTN
DECEMBER 2, 2022
As more and more consumers make the switch to Connected TV, advertisers have been eagerly following them to this channel with their ad dollars. A new report from Standard Media Index found that the total Connected TV advertising spend in Q3 of this year was almost 40% higher than the same period last year. Specific industry categories saw more growth than others.
Adweek
DECEMBER 2, 2022
In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 2, 2022
Orion Governance , a leader in Metadata Management solutions and the provider of the Enterprise Information Intelligence Graph (EIIG), the foundation for a self-defined data fabric, has been named the Best Graph Database Solution for Data Management by the A-Team Group at the Data Management Insight Europe Awards 2022 ceremony in London. Angela Wilbraham, CEO at A-Team Group and host of the Data Management Insight Awards Europe 2022, commented: “These awards recognize leading providers of data m
Marketing Dive
DECEMBER 2, 2022
An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.
Martech Series
DECEMBER 2, 2022
Searchspring raised a glass to its partners in recognition of the key part they play in Searchspring’s go-to-market strategy and “Customer First” approach. Searchspring , the global leader in site search, product merchandising, and ecommerce personalization, recognized the pivotal partners it collaborates with at its third annual “Partner Cheers!” event on Dec. 1, 2022.
Marketing Dive
DECEMBER 2, 2022
The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 2, 2022
KwikClick , Inc. , an industry-leading software platform developed to uniquely connect sellers with buyers (participants) and influencers while merging the benefits of social media marketing with the intense power of individual affiliate and word of mouth marketing is pleased to announce platform upgrades providing a competitive advantage over competing apps.
Exchange Wire
DECEMBER 2, 2022
This week: Amazon Distribution to shut down in India, Meta fined by Irish DPC over data privacy…. Another troublesome week for ad tech began with the news that Amazon is closing its wholesale distributor in India. By shuttering Amazon Distribution, the [.]. The post The Stack: Amazon Shutters Wholesale Distributor in India; Meta Fined by Irish DPC appeared first on ExchangeWire.com.
Martech Series
DECEMBER 2, 2022
Amagi enhances Linear TV channel programming on Replay-enabled streamer Rewarded.tv, bringing premium content brands to the streamer’s “TV Channel” service. Replay, the blockchain platform that’s reimagining video for web3, announced a partnership with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV. The partnership sees Amagi enhance Replay’s global OTT programming, integrating tier-1 linear channels from Amagi’s portfolio of content partners for Replay’s
More About Advertising
DECEMBER 2, 2022
So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end of her tether. Can they get it together again and save the world? Another ambitious Christmas effort from Norway postal service Posten and agency Pol. Ostensibly to castigate those Norwegian companies falling down on emissions.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 2, 2022
23% of US households subscribe to nine or more OTT subscription. Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.
More About Advertising
DECEMBER 2, 2022
Sooner or later a “peace” deal will be cobbled together in Ukraine, probably one that won’t satisfy anyone apart, maybe, from European consumers who might see energy prices fall and inflation abate. It will probably see Vladimir Putin still ensconced in the Kremlin and Russia possessing the Crimea. Russia’s reputation will take decades to recover.
Martech Series
DECEMBER 2, 2022
Coveo customer Kurt Geiger also won silver for best ecommerce website in the Fashion/Apparel or Footwear category. Coveo, a leader in relevance platforms that helps to transform search, recommendations, personalization, and merchandising within digital experiences, today announced that personalization-as-you-go, part of the Coveo Relevance Cloud platform, was awarded top honors by the UK Ecommerce Awards 2022 in the Ecommerce Innovation category.
More About Advertising
DECEMBER 2, 2022
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is being in terms of being straight with each other. Whatever next? Client-Agency Performance Evaluations 2022.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
DECEMBER 2, 2022
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply-side platform and access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more [.]. The post VIOOH Announces Partnership With Leading French Media Owner DOOHYOULIKE appeared first on ExchangeWire.com.
Martech Series
DECEMBER 2, 2022
Leader in personalized advertising presents Advant-garde, an event for brands to experience the metaverse, AI imagery, and a marriage of art and technology. Aki Technologies , an Inmar Intelligence company and the leader in moment marketing and advertising personalization, announced its presence at Art Basel, Miami. On December 2, the company will be activating “Advant-garde: Advertising, Creative and Technology of Tomorrow,” an exclusive event for Aki’s advisory council members and top advertis
All About Advertising Law
DECEMBER 2, 2022
Last week, the Federal Trade Commission and state attorneys general in Arizona, California, Georgia, Illinois, Massachusetts, New York, and Texas settled with advertising giants Google and iHeartMedia for deceptive advertising and endorsements under Section 5 of the FTC Act. The FTC and states allege that Google paid iHeartMedia to record and broadcast ads featuring “radio personalities” endorsing Google’s phone, the Pixel 4.
Ad Monsters
DECEMBER 2, 2022
AdOps teams are data superstars, sitting on a treasure trove of information that contains rich and nuanced context. They know which ad units perform best, by format, section, industry and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. But how widely is this insight shared with the sales and ad product teams?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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