Adweek
AUGUST 30, 2023
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino's exit in May.
The Ad Tech Blog
AUGUST 30, 2023
The Pitfalls of Stress Management I’ve witnessed countless managers fall into the trap of relying on the team stress technique to determine when to scale. People complain about too much work, complaints pile up to an unbearable point, and finally, someone drops the ball. That’s when they decide to scale. Or consider those aggressive founders who impulsively hire ten engineers to outpace competitors.
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Martech
AUGUST 30, 2023
X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.
AdExchanger
AUGUST 30, 2023
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud's BigQuery to help marketers launch personalized campaigns in hours, not weeks. The post Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 30, 2023
Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.
AdExchanger
AUGUST 30, 2023
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data The post Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality appeared first on AdExchanger.
MNTN
AUGUST 30, 2023
Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We know you’re going to love it (and not list it—mostly because there’s nothing to list).
AdExchanger
AUGUST 30, 2023
Instacart's S-1 makes more references to advertising than it does to "delivery," "pickup" or "CPG." The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger.
Martech
AUGUST 30, 2023
Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. I recently helped an organization work through its challenges with hybrid work.
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Basis
AUGUST 30, 2023
What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] At the end of July, Twitter announced its name change to X—and just like that, the blue and white bird logo has flown the coop.
Ad Badger
AUGUST 30, 2023
SUBSCRIBE Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you. Read More What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] The post What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Seth Godin
AUGUST 30, 2023
In a breakthrough study by Alex Berke at MIT, she and her team showed that labeling a menu item as vegan significantly decreased how many people would order it. In similar conditions, it turns out that more people choose exactly the same item if it doesn’t carry that label. One conclusion people might take away from this study is that the brand name “vegan” carries a lot of baggage.
Ad Badger
AUGUST 30, 2023
SUBSCRIBE Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you. Read More What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] The post What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
AUGUST 30, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Exchange Wire
AUGUST 30, 2023
In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [.] The post The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch appeared first on ExchangeWire.com.
Digiday
AUGUST 30, 2023
This week’s Media Briefing recaps the major events from summer 2023 and how those trends are bound to impact the back half of the year. Summer recap Cyberattacks on media companies increase CNN has a new CEO, new activity on BuzzFeed News’ homepage and more How publishers spent their summer It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue.
Exchange Wire
AUGUST 30, 2023
Adimo, a global specialist in shoppable marketing solutions, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. As part of the Scottish company’s move to accelerate its [.] The post Adimo Secures Investment From FirstPartyCapital to Accelerate Growth appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 30, 2023
As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. However, according to Forbes , 74% of brands have already allocated budget toward RMNs.
VideoWeek
AUGUST 30, 2023
NBCUniversal today announced the permanent appointment of Mark Marshall as Chairman, Global Advertising Partnerships. He has served as interim Chairman since May, when former ad sales chief Linda Yaccarino left the US broadcaster to become CEO of X (then Twitter). Marshall joined the NBCU sales team in 2014, following a 14-year stint at Turner Broadcasting, reaching the position of SVP and National Sales Manager.
Digiday
AUGUST 30, 2023
Amazon’s shopping app, called Inspire, launched in December of last year modeled (at least aesthetically) after TikTok. Now, seemingly, it wants some of TikTok’s audience too. The app amalgamates content sourced from influencers and brands to pitch products to users. Amazon said two weeks ago that it would pay influencers $25 a video to promote products on that shopping feed — calling into question how much creators deserve to be paid.
AdvertiseMint
AUGUST 30, 2023
What do you know about TikTok ads policy? TikTok advertising effectively allows businesses to take advantage of the platform’s massive user base. However, you should understand TikTok’s rules and regulations before you start your ad campaign. We will explain everything you need to know about TikTok’s advertising rules, from what you can and can’t do to the consequences of not playing by the book.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
AUGUST 30, 2023
Data regulations don’t tend to be viewed with much excitement by the media industry. They’re generally seen as necessary but restrictive at best, or outright counterproductive and disruptive to business at worst. But within these regulations, there are serious business opportunities. After all data laws exist, in theory at least, to serve consumers with better products – ones where they have more control over their personal data.
AdvertiseMint
AUGUST 30, 2023
Is your Amazon review not showing up? Product reviews are vital on Amazon because they show what customers think of products. Hence, Amazon reviews not showing is a common frustration many Amazon sellers and shoppers encounter. In this article, we’ll discuss the top reasons for your Amazon review not showing and how to resolve the issue. Possible Reasons for Amazon Reviews Not Showing Up There are a number of reasons your Amazon reviews aren’t showing up.
Exchange Wire
AUGUST 30, 2023
In today's ExchangeWire news digest: Disney shareholders accuse the company of misleading them on losses at Disney+; OpenAI is forecast to exceed USD$1bn (~£792m) in revenue within 12 months; and X reports it will allow political advertising ahead of the [.] The post Disney Accused of Lying About Streaming Losses; OpenAI on Track for $1bn in Revenue appeared first on ExchangeWire.com.
AdvertiseMint
AUGUST 30, 2023
Do you want to know how influencer marketing Instagram works? Instagram allows influencers to connect with their audiences personally, and businesses tap into this dynamic for their marketing campaigns. Influencer marketing can be a smart solution if you want to run an ad campaign on Instagram. This guide will walk you through the ins and outs of Instagram influencer marketing, from understanding its impact to mastering the art of collaboration.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
AUGUST 30, 2023
The competition for online visibility is fiercer than ever. With countless websites vying for the top spot on search engine results pages, businesses need to leverage innovative strategies to stay ahead. One such strategy is programmatic SEO, a powerful tool that can significantly boost your Google ranking. In this article, we’ll go over what programmatic SEO is, its benefits, and how businesses can harness its potential.
More About Advertising
AUGUST 30, 2023
It tells us something when Canon is advertising not cameras but printers. What used to be an office product is now a vital piece of kit for the modern household where work, school, life admin, holidays, wedding moodboards and lost pets all compete for ink. VCCP’s new “Stuff of Life” campaign, which shows the flurry … The post Printers are now ‘The Stuff of Life’ in new Canon campaign first appeared on More About Advertising.
Single Grain
AUGUST 30, 2023
Have you heard of the job position AI operations management? When technology evolves so quickly, businesses must constantly seek ways to stay ahead of the curve. One of the most significant advancements that has the potential to revolutionize the way businesses operate is artificial intelligence. Now, using AI is not new (anymore), but having AI operations management in every business is.
Exchange Wire
AUGUST 30, 2023
Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming and entertainment, today (August 30th, 2023) announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video [.] The post Bidstack & Venatus Sign Commercial Partnership for In-Game Advertising appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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