Adweek
JULY 15, 2022
Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu. The restaurant chain has begun a campaign titled "Meat Option," which will see Burger King staff ask all customers whether they.
Martech Series
JULY 15, 2022
MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. MetaTope, the Web3 infrastructure company building the connection between all isolated metaverses, today announced the company’s partnership with Moxy.io, the middleware layer powering the next generation of video games, to build the infrastructure for games and content creators to
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Adweek
JULY 15, 2022
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call.
AdExchanger
JULY 15, 2022
It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the. Continue reading » The post LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 15, 2022
The ongoing storm over TikTok U.S. user data and whether it is being accessed in China sent a wave crashing across the top of its global security organization, as global chief security officer Roland Cloutier will transition into a strategic advisory role and be succeeded on an interim basis by Kim Albarella. TikTok CEO Shou.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JULY 15, 2022
The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile has been shortlisted in the 2022 SaaS Awards program as Best Newcomer in the Innovation class and Best Product for Non-Profits and Education in the Learning & Corporate Social Responsibility class.
Adweek
JULY 15, 2022
Meta recently released a Non-Binary chat theme in Instagram that allows users to update conversations on the photo- and video-sharing platform with the colors from the non-binary flag. Our guide will show you how to use the Non-Binary chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS.
TechCrunch Ads
JULY 15, 2022
Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Perhaps it was only a matter of time, then, before entrepreneurs saw an opportunity to leverage such systems to write marketing copy.
Adweek
JULY 15, 2022
Several studies suggest that the biggest reason people leave jobs is not because of pay, but rather toxic work environments and lack of benefits. Expecting employees to work beyond burnout with little reward has led many to quit jobs to embrace their side hustles or find positions elsewhere. The need for a comprehensive benefits package.
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Marketing Dive
JULY 15, 2022
Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub.
Adweek
JULY 15, 2022
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of.
Martech Series
JULY 15, 2022
Report reveals uptick in creativity among users, with growing popularity of emoji stories, emoji text art, and emoji with special symbols ahead of World Emoji Day on July 17. Facemoji Keyboard published its State of Emoji Report 2022, revealing the most popular emoji of the year, based on global usage. The report also features a closer look at new, exciting ways of using emoji, including emoji stories, text art and the functionality to combine emoji with special symbols.
Adweek
JULY 15, 2022
After buying Twitter for $44 billion earlier this year, world's richest man Elon Musk seems to have cold feet and is using the issue of bots on the platform as a convenient excuse to exit the deal. Musk is citing material breach as the reason he should be released from the deal. He's saying there.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
JULY 15, 2022
Back-to-school might seem the furthest from your mind (is it us or does everyone seem to be in Europe for summer vacation right now? Talk about distracting), but the season has unknowingly crept upon us. This year, back-to-school shopping is moving to an earlier time slot than usual, with a third of shoppers starting as early as late-June. However, we see the real peak coming from mid-July onwards, with shoppers following big box retailers like Amazon, who moved their Prime Day to this month (fr
Adweek
JULY 15, 2022
Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: "Fat C*n't. Actually Fat Can.".
Martech Series
JULY 15, 2022
Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Different brands have different reasons to trust and utilize data.
Adweek
JULY 15, 2022
On this week's episode, we travel back to last April's Convergent TV Summit once again for a conversation between Adweek's former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines. Back in 2018, the Gaineses stepped back from the series that made.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JULY 15, 2022
Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache.
Adweek
JULY 15, 2022
Cooking and home hub Food52 is looking for some tasty recipes from Pinners. The Pinterest x Food52 Golden Recipe contest runs through Aug. 15, and Pinterest users are encouraged to share their favorite recipes for desserts, dishes or drinks, with 100 winners to receive $2,000 in cash, a Golden Recipe Contest trophy, a custom apron.
Martech Series
JULY 15, 2022
Many Worlds VR is an immersive social virtual reality experience in an expanding multiverse of bespoke worlds. Players create their avatars, meet new people, play mini-games, build a home and explore unique experiences in each world. In development for two years, Many Worlds VR is an ambitious passion project created by husband and wife indie developers – Mike and Yan.
Adweek
JULY 15, 2022
On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JULY 15, 2022
The NFT industry is expanding rapidly that Tencent can’t stay out of it! Tencent tested NFT avatars, and many other NFT projects released different NFT collections are creating a new wave in the market which is full potential. The NFT community has been abuzz with recent news regarding Tencent’s testing of NFT profile photo (PFP) avatars on its QQ Music app.
Adweek
JULY 15, 2022
Omnicom Media Group's largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom's data strategy arm Annalect. The company tells Adweek the tool saves clients time and money.
Martech Series
JULY 15, 2022
Medusa closes Seed round after seeing record growth among Javascript developer community for its open-source alternative to Shopify. Medusa, the leading e-commerce platform for Javascript developers, announced it has raised an $8m USD Seed round led by LocalGlobe and Dawn Capital, with participation of prominent tech leaders such as Anthony Casalena (Squarespace CEO & founder), Nicolas Dessaigne (Algolia founder), and Scott Williamson (Ex-CPO Gitlab).
Adweek
JULY 15, 2022
On Wednesday, Netflix announced that Microsoft won the top prize in ad tech and will serve as the streamer's global advertising technology and sales partner as the company builds a much-anticipated ad-supported tier, which could debut as early as the end of this year. The partnership came as a surprise to the ad industry, which.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 15, 2022
Instead of approaching personalization as a complex project, breaking it down into stages can help brands effectively integrate personalization into their digital strategy and see measurable results at each stage. Personalization has emerged as a key priority for brands looking to deliver meaningful experiences to their consumers through digital channels.
Adweek
JULY 15, 2022
Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site--which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists--selected the WPP-owned media company based on.
Ad Monsters
JULY 15, 2022
Content is king once again. Just ask any buyer or seller where they’ve placed their bets for post-cookie targeting and contextual is top of mind. That’s why for publishers, building a strong content taxonomy revolves around quality content and a frictionless user experience. And for advertisers, it’s really not that much different, especially if they want consumers to land on relevant pages once they’ve clicked on one of their ads over on a publisher’s site.
Martech Series
JULY 15, 2022
As Digital Innovation Partner for the International Tennis Hall of Fame, Infosys is redefining a digital future with a new tournament digital experience and a metaverse museum for tennis fans around the world. Infosys , a global leader in next-generation digital services and consulting, announced it will unveil new immersive, digital experiences designed to enhance the tournament for fans at the Infosys Hall of Fame Open in Newport, R.I.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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