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On this week’s episode, we travel back to last April’s Convergent TV Summit once again for a conversation between Adweek’s former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines.
Back in 2018, the Gaineses stepped back from the series that made them a household name, but it wasn’t long until the Waco-based couple announced they’d be returning with their very own network as part of a multi-platform joint venture with Discovery Inc.
At Adweek’s Convergent TV summit, they talk about the joint venture’s journey, the obstacles and opportunities that come with launching a successful network, and how they prepared for Magnolia’s digital launch on Discovery+ in July 2021, followed by the linear rebrand of DIY Network in January 2022.
So grab your hammer, nails, ladder, paint and anything else you might need to fix up your house, as Adweek Presents… Chip and Joanna Gaines!
