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There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.
Twitter has agreed to pay $150 million as part of a settlement with regulators over allegations that the social media company misrepresented the “security and privacy” of user data over several years. The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.
Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performan
The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep drive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As a marketing leader, you’re tasked with turning potential customers into revenue. To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it.
Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts.
Mailchimp has launched a new integration with Stripe offering SMBs the opportunity to sync Stripe data — such as subscriptions, refunds, or payments — and use that information to create more effective email offerings. What it does. The new feature builds on a previous integration allowing users to connect Stripe with their Mailchimp stores and/or landing pages and seamlessly accept payments.
Mailchimp has launched a new integration with Stripe offering SMBs the opportunity to sync Stripe data — such as subscriptions, refunds, or payments — and use that information to create more effective email offerings. What it does. The new feature builds on a previous integration allowing users to connect Stripe with their Mailchimp stores and/or landing pages and seamlessly accept payments.
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along […].
On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.
Firework Closes $150M SoftBank Vision Fund 2-Led Series B to Continue to Build the Future of Commerce Livestreaming commerce leader receives major leg-up in bid to redefine customer experience and engagement for Web 3.0 SAN MATEO, Calif. — Firework, the leading livestreaming commerce and digital transformation platform, has secured $150 million in Series B financing, […].
Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark Your Social Media Performance For a Competitive Edge” presented by NetBase Quid.
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If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. French startup Aive speeds up the process quite drastically as it can automatically generate all formats and all durations from one source video. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.
What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2021, Amazon reported net sales of over … The post Amazon.com marketing strategy 2022: E-commerce retail giant business case study appeared first on Smart Insights.
Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S. are looking forward to the latest sports events and will be watching games, keeping up with stats on mobile, and sharing their excitement with peers in-person and virtually. March Madness brought a lot of brand buzz for those that advertised, like Wendy’s , who made a splash promoting deals involving their app.
SUBSCRIBE Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Read More How Do I Make Excellent Amazon Sponsored Display Videos On Budget? [PPC Den Podcast]. The post How Do I Make Excellent Amazon Sponsored Display Videos On Budget? [PPC Den Podcast] appeared first on Ad Badger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Buywith completed a $9.5 million seed round, and while that may be the kind of funding a younger company takes, the livestream shopping platform is actually a “veteran” in this emerging way of shopping. The company was founded in Israel in 2018 by Adi Ronen Almagor and Eyal Sinai as an e-commerce site that enables end users to consult with their friends and family within the site as they shop.
Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S. are looking forward to the latest sports events and will be watching games, keeping up with stats on mobile, and sharing their excitement with peers in-person and virtually. March Madness brought a lot of brand buzz for those that advertised, like Wendy’s , who made a splash promoting deals involving their app.
Many publishers are now aware or becoming aware of invalid traffic (IVT) and the potential implications it has on their site performance and ultimately, revenue. Automated (or bot) traffic and page errors can also result in a long-term erosion of bids, bid pricing, and reputation amongst advertisers. So when there is a challenge to your revenue, you would naturally want to protect your income and might be considering turning to a third party or IVT detection vendor for help.
Paving the way for mobile advertising for years, Digital Turbine once again proved its strength in the industry and shared its knowledge at MMA SMARTIES MENA Innovation & Creativity Days. The two-day event in Dubai, UAE took place in person on the first day and was virtual on the second day. Innovation & Creativity Day welcomed 33 industry professionals from different brands at 17 different panels to discuss all the hot topics and trends in the mobile industry.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The global Covid-19 pandemic is not yet officially over but after an approximately two-year hiatus, in-person events are definitely making their way back, and the marketing industry is no outlier in that regard. Many are starting to dust off their deck shoes and, or, Panama hats in preparation for a sojourn in the French Riveria next month for what many would deem as the “ official return ” of the ad industry’s most iconic boondoggle conference, the Cannes Lions Festival of Cre
Following traditional TV’s post-pandemic resurgence last year, 2022 has so far been more of a mixed bag for European broadcasters. Viewing has settled back down to pre-pandemic levels, but TV ad prices have risen as advertiser demand remains high. Netflix and Disney+ have announced plans to begin running ads on their services, which on the one hand is a vindication of the ad-supported model, but on the other hand will bring these services into even more direct competition with the broadcasters.
Sponsored by Amazon Ads. Brands are always looking for their next big creative idea, the creative that will inspire customers, and potential ones, to choose their brand. Often brand leaders rely on insight from past campaigns to plan for future ones. According to Heather Kehrberg, director of global creative success at Amazon Ads, “While past campaign insights are helpful and they should be considered, they can also be quite limiting for advertisers in terms of preventing them from trying
In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics, the empirical analysis of baseball. I didn’t grow up watching baseball, but Moneyball has had a major influence on many industries – and even has influenced the way I approach my own analytics process.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
There’s no one-size-fits-all approach to companies’ returns to the office — even across departments at a given company. Some publishers are adopting team-specific policies, and while they are designed to make the return to in-person work more accommodating, they can also create complications. After what feels like an endless cycle of media companies setting dates to bring employees back to the office — pushing those dates back and putting plans on ice due to COVID-19 waves — some publishers have
Brands have been banging on about purpose for the last couple of years. Now is the time for them to put their money where their mouth is. The cost of living crisis means that pretty much everyone is tightening their belts, so there’s an opportunity for brands to step up and help their customers. That. The post Cost of living crisis is no laughing matter for brands, consumers tell IPA first appeared on More About Advertising.
In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times. The state of the media market BuzzFeed’s news dump, media’s diverse leaders, publishers’ four-week subscriptions and more.
Sometimes stating the bleedin’ obvious is unequivocally the right thing to do and Tesco chief customer officer and Advertising Association president Alessandra Bellini (below) did just that at the Media 360 conference, saying: “salaries in the industry (have lagged) inflation and economic growth over the past decade.” Bellini, who’s set up a Talent Task Force.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Zenash “Zeny” Shifferaw didn’t grow up playing with Barbie dolls. The 35-year-old California native was the child of Ethiopian immigrant parents who encouraged Shifferaw and her two siblings to instead build their own worlds, characters and stories through puppet shows. “There were intentional ways in which they raised us to be out-of-the-box thinkers and challenge the status quo,” Shifferaw said.
B&Q is backing up its new “Change. Made easier” line, introduced in its recent house flipping ad, with a series of posters promoting the ease and convenience of its online offering. Uncommon’s stylish OOH and print campaign shows mobile phones dripping with paint, with flowers growing out of the screen, and wallpaper tumbling out.
Sponsored by Stirista. The advertising industry’s shift toward a privacy-first ecosystem has pushed marketing teams into a state of testing and experimentation. Amid the deprecation of standard identifiers such as third-party cookies and mobile IDs, marketers are striving to find targeting solutions that enable them to reach the right audiences at scale and a high level of accuracy while prioritizing people’s privacy. .
As an advertiser, you’ve probably noticed that Connected TV ads demand has been surging recently. Viewership is at record levels, more streaming services are announcing ad-supported offerings, and those ad-tiers are often outperforming the higher-priced premium subscriptions. As a result, ads are being watched more than ever, and brands are scrambling to keep up with demand.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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