Adweek
JULY 21, 2022
Twitch introduced Shared Ban Info Thursday, calling it a way for streamers on its platform to share information about users they have banned from their channels with other streamers in order for its community to collaborate and weed out serial harassers. Shared Ban Info is an extension of the Suspicious User Detection tool Twitch released.
AdExchanger
JULY 21, 2022
Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also. Continue reading » The post This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes appeared first on AdExchanger.
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Adweek
JULY 21, 2022
Kraft Heinz's Velveeta kicked off a "La Dolce Velveeta" campaign in November 2021 as a pivot from packaged food product to lifestyle brand that continued with the launch of a pair of cheese-scented nail polishes in June. This month the brand is further trying to up its status by partnering with BLT Restaurant Group to.
Martech
JULY 21, 2022
French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 21, 2022
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices, which the company said will allow buyers to more easily compare YouTube.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
JULY 21, 2022
Media measurement has arguably never faced more upheaval than it is facing right now. The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. And even TV measurement, which has operated for decades largely using the same basic principles, is undergoing a rework as it adapts to the streaming age.
Adweek
JULY 21, 2022
TikTok introduced auto-captions in April 2021 in order to help members of its community who are deaf or hard of hearing better enjoy videos on its platform and gain more context on those videos, and Thursday, the video creation platform rolled out more tools along those lines. Auto-generated captions were updated so that viewers now.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Adweek
JULY 21, 2022
Instagram said that in the coming weeks, all videos posted to its platform that are below 15 minutes in length will be shared as Reels. This change will not affect videos that were posted prior to its rollout. Reels from users with public accounts will now be eligible to be recommended to and seen by.
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AdExchanger
JULY 21, 2022
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta. Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web.
Adweek
JULY 21, 2022
GroupM's Mindshare took the Discover Financial Services U.S. media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Mindshare will manage audience and media strategy, planning, investment, measurement and data and analytics spanning.
AdExchanger
JULY 21, 2022
Investment firm North Equity has amassed a portfolio of established media brands like Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including The Drive, Task & Purpose, Donut Media and MEL Magazine. In 2021, North Equity launched Recurrent Ventures as its media division. Its CRO, Matt Young, spoke with AdExchanger about Recurrent’s acquisition strategy, its ambitions in CTV and gaming and why the company is prioritizing its private marketplace busin
Adweek
JULY 21, 2022
A crucial part of the ongoing fight to dismantle systemic racism bias includes providing access to the stories in Black history that have ultimately shaped our country and culture. A new collection from Getty Images digs into its archives to do just that.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 21, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results.
Adweek
JULY 21, 2022
Snap Inc. saw revenue sputter a bit in the second quarter of 2022, tallying $1.111 billion, up 13% from the same quarter last year. The company said in its letter to investors that revenue decelerated by 25 percentage points from the first quarter of the year, occurring throughout the quarter, across both brand advertising and.
AdExchanger
JULY 21, 2022
Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?
Adweek
JULY 21, 2022
Online streaming and TV channel Premier Sports, which streams live games across the U.K., has been acquired by Nordic entertainment company Viaplay Group as it prepares to enter the market in autumn. Premier Sports currently holds the rights to stream games across soccer tournaments, such as UEFA nations league, La Liga, the Scottish Cup and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JULY 21, 2022
Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.
Adweek
JULY 21, 2022
Interpublic Group (IPG) made a series of senior leadership changes at two of its top agencies, as the holding company also announced a bump in its second quarter revenue. At McCann Worldgroup, Daryl Lee has been promoted to global CEO, up from his previous position as global CEO of IPG Mediabrands. Eileen Kiernan has been.
AdExchanger
JULY 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Which Shein both does and does not want. On the plus side, Shein has. Continue reading » The post The Shein Machine; The First Shots In The Brand-Safety War On Fox appeared first on AdExchanger.
Adweek
JULY 21, 2022
Facebook began rolling out a new way for users of its flagship mobile application on Android and iOS to experience content, enabling them to choose between a Home tab and a Feeds tab. The Home tab, which is what people will see when they initially access the app, will function along the lines of the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
JULY 21, 2022
So this week has been a rollercoaster of posts hasn’t it. Some daft … some attempting to be useful and far too many about postboxes. So as the final post of the week, I’m going to leave you with something serious. Suicide. Specifically mine. Just to be clear, I’m good. But something happened recently that reminded me of a time when I wasn’t.
Adweek
JULY 21, 2022
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. I've been a member of many an agency ERG for DEI progress. Often when planning our programming, we'd ask, "Is this session, workshop, forum for.
AdExchanger
JULY 21, 2022
?? We’re hosting our next comic caption contest. ?? Wanna snag a comp ticket to Programmatic I/O New York? Submit your caption idea in the comments below by 5 p.m. ET on Tuesday, July 25, for the chance to win. That’s the sweet, sweet prize. Programmatic I/O takes place on Oct. 17 and Oct. 18. Continue reading » The post It’s Time For Another AdExchanger Comic Caption Contest!
Adweek
JULY 21, 2022
TikTok allows users to turn on daily screen time notifications that will notify them once they've spent a certain amount of time in the TikTok application each day. Users can choose from different screen time durations, ranging from 40 to 120 minutes. Users will need to create a passcode to use this feature and, if.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JULY 21, 2022
The current web of disconnected clean rooms is like rows and rows of magnets facing the same way, so nothing actually happens. InfoSum announced a new software, Platform Sigma, to try and give its clients a better way to share depersonalized data with each other and their data vendors of choice – which could also help solve for measurement. The post InfoSum Launches Clean Room Interoperability Product Platform Sigma appeared first on AdExchanger.
Adweek
JULY 21, 2022
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31. The summer.
All About Advertising Law
JULY 21, 2022
We recently discussed the various ways in which the Federal Trade Commission is focusing on worker protections in the gig economy. Though we didn’t have a crystal ball to foresee it, the FTC announced that it is furthering those efforts through a new partnership with the National Labor Relations Board. On July 19, 2022, FTC Chair Lina Khan and NLRB General Counsel Jennifer Abruzzo signed a Memorandum of Understanding on behalf of their respective agencies to “promote interagency collaboration,”
Adweek
JULY 21, 2022
Advertising for sports drinks, whether it's Gatorade or BodyArmor, tends to stick with a familiar theme: top-level athletes run, jump or throw a ball before pausing to wipe the sweat from their brow and take a swig from the bottle. Liquid I.V. doesn't want consumers to think of it that way and is spending $20.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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