Martech

JANUARY 5, 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. This is more important than ever in light of the past 22 months of the pandemic. Join experts from NetBase Quid as they share insights from their State of Social 2022 report, including the biggest trends in social media that are shifting brand p

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JANUARY 5, 2022

Netflix series The Witcher is set in a medieval-inspired fantasy land, but Publicis Italy went to the real life witches of Romania to get answers to fans’ questions about storylines ahead of the season 2 launch. Molten lead, tarot cards, and a crystal ball are employed in response to questions asked by fans via social. The post Spoiler alert? Netflix and Publicis Italy use magic to predict storylines for The Witcher first appeared on More About Advertising.

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Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Perhaps it is more helpful to consider the differences between industries instead of differences between B2B and B2C.

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JANUARY 5, 2022

Now Christmas is over, Cadbury’s Creme Eggs are in the shops and this year’s campaign by VCCP is based around 146 prize eggs, each one made of half milk, half white chocolate, which are worth between £50 and £10,000 each — as long as you can resist eating them before you call the hotline number. The post Is £10k enough to stop you eating a Cadbury's Creme Egg?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. This venture follows the trend by other national retailers like Lowe’s and Walgreens to leverage its customer data and sell the opportunity for other advertisers to target them.

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JANUARY 5, 2022

The Apple Watch has morphed from a techie accoutrement to a life-saving device in this new campaign for the Apple Watch 7 with GPS – “what’s your emergency?” Using three real life stories of people being rescued by pressing the emergency button on their watches (you press five times, better remember that.) Powerful? Definitely.

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JANUARY 5, 2022

New Commercial Arts was won premium alcohol-free beer Lucky Saint and is launching it as Alcohol Change UK’s “official beer of dry January,” with a major Out of Home campaign targeting commuters on Clear Channel and Ocean Outdoor sites around the UK. There will also be wraps around The Times and Sunday Times magazine with. The post New Commercial Arts wins alcohol-free Lucky Saint - "official beer of Dry January" first appeared on More About Advertising.

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Martech

JANUARY 5, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, have you been following CES? The MarTech beat is a little more backend, but I’m also obsessed with customer behavior and media consumption.

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JANUARY 5, 2022

London agency Above+Beyond has won Pure Electric e-bikes and e-scooters. Pure Electric was set up by Adam Norris in 2018 and has 18 showrooms and repair centres across the UK. Above+Beyond will handle Pure Electric globally. Pure Electric CMO Phil Borthwick says: “We were impressed by Above+Beyond’s audience centric approach, which is exactly what we.

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Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. In an effort to make the shopping seamless, neither product requires shoppers to download a separate app. Scan & Know allows shoppers to get more information about a product in-store by scanning the product directly with their phones.

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JANUARY 5, 2022

If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020 – 2022 may be the year when they spread their wings with bids and deals. Publicis Groupe has bought Tremend (below), a big Bucharest- based software engineering company, to add to its Publicis Sapient “business.

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Smarty Ads

JANUARY 5, 2022

The market of native advertising platforms is thriving because digital marketing campaigns are moving towards a better user experience while leaving behind traditional ads. Americans spend over seven hours looking at the screen and the biggest media consumer, Filipinos, spend around eleven hours. Thus, it makes sense to.

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Martech

JANUARY 5, 2022

“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our MarTech conference. To meet their business objectives, many marketers have found that first-party customer data collection intersects uniquely with their brand offerings as each informs the other.

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