Adweek
JANUARY 12, 2023
It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m., followed by a reception. For its first year at upfront.
AdExchanger
JANUARY 12, 2023
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in. The post IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance appeared first on AdExchanger.
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Adweek
JANUARY 12, 2023
Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. In overseeing the.
Marketing Dive
JANUARY 12, 2023
In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 12, 2023
McCormick & Company, the food industry giant behind French's, Schwartz, Ducros, Frank's RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review. After slowly increasing its scope over the years, the Dentsu Media agency won the chunk of McCormick's business it was missing--namely, the Europe, Latin America and Southeast Asia.
AdExchanger
JANUARY 12, 2023
Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual journey to the store as part of a more holistic. The post How Programmatic OOH Can Reignite The Cross-Channel Customer Journey appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 12, 2023
Ditching the shopping shortcut sees the platform questioning its social commerce strategy as its ByteDance competitor irons out end-to-end operations.
Adweek
JANUARY 12, 2023
In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. "You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago," said Adam Lovallo, founder of digital agency Thesis. "That's no longer the case." In 2023, brands are diversifying.
AdExchanger
JANUARY 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Tuesday, January 17. We will not be publishing any content on. The post Putting The ‘Intern’ In Internet; Will Google Play ChatGPT Whac-A-Mole? appeared first on AdExchanger.
Adweek
JANUARY 12, 2023
The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction. With the deal, the publisher will meet rising demand from marketers for premium video.
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VideoWeek
JANUARY 12, 2023
Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. DAZN revenues totalled $2.3 billion last year, representing 70 percent growth YoY. The service claims to reach 15 million paying subscribers, on more than 130 million connected devices. As well as its own dedicated app, 100 million users watch DAZN on YouTube, the report noted.
Adweek
JANUARY 12, 2023
The National Hockey League teamed up with Pepsi on free-to-play weekly pick 'em game the Pepsi Zero Sugar NHL Goalie Challenge. Every week, NHL fans in Canada and the U.S. can choose three NHL goalies to either get a win, have the most saves, have the fewest goals against or have a shutout for the.
Exchange Wire
JANUARY 12, 2023
Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [.]. The post How will Web3 develop in 2023? appeared first on ExchangeWire.com.
Adweek
JANUARY 12, 2023
Meta continued to take actions against data scraping on its platforms, this time setting its sights on Voyager Labs. The company filed a legal action against Voyager Labs in federal court in California, seeking to ban it from Facebook and Instagram for creating fake accounts and scraping user data. Meta disabled Voyager Labs' accounts and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 12, 2023
MessageGears, the leading customer engagement platform for big consumer brands, today announced that it has acquired Swrve, the world’s premier mobile app marketing platform that helps enterprise brands deliver stunning mobile experiences for their customers. “We’ve created the preeminent end-to-end customer engagement platform for modern enterprises, where brands can unlock the power of their data and activate it across every digital channel.
Adweek
JANUARY 12, 2023
Many people can recall anti-drug messages from their youth--if you grew up in the U.S. in the 1980s or '90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden.
Exchange Wire
JANUARY 12, 2023
The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [.]. The post Clean rooms, walled gardens and identity: ad tech at CES 2023 appeared first on ExchangeWire.com.
Adweek
JANUARY 12, 2023
Pew Research Center shared a new study examining links shared by prominent Twitter accounts and how they differ from those shared on alternative social media platforms such as Parler and Truth Social.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 12, 2023
First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup of Big Tech’s antitrust troubles in 2023. The post The Big Story: Analyzing TV Measurement At CES appeared first on AdExchanger.
Adweek
JANUARY 12, 2023
For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For PAWS NY, a nonprofit pet organization, pets are not just great companions, but are powerful healing aids. To highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a heart-tugging.
AdPushup
JANUARY 12, 2023
In this guide, we’ll provide you with a comprehensive overview of Programmatic Buying and give you the tips and techniques you need to become a master of this powerful advertising method. Programmatic buying is an important part of programmatic advertising and has become an increasingly popular way for businesses to advertise online. In fact, programmatic [.].
Adweek
JANUARY 12, 2023
FX chairman of content and productions John Landgraf, who coined the phrase "peak TV" back in 2015, believes the industry has indeed peaked. In 2022, Television output increased to 599 scripted series--the most of all time, according to FX's annual tally. And it's no longer sustainable. "I think we have a strong indication that we're.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPushup
JANUARY 12, 2023
Data is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively. Here are the Top 7 Data Management Platforms that you should consider using in 2023. According to Experian, 83% of businesses see data as an integral part of [.].
Adweek
JANUARY 12, 2023
These days, the safest bet is that a sizable portion of the ads you'll consume in the coming weeks will be from sports betting apps, especially with the Super Bowl just around the corner. And if you review just a sample of past campaigns from brands like BetMGM, WynnBet and TheScore, you can spot a.
Martech Series
JANUARY 12, 2023
Jscrambler , a leader in client-side web security, has been named a winner in the 2023 BIG Innovation Awards, presented by the Business Intelligence Group. Jscrambler’s Webpage Integrity (WPI) solution has been recognized among global technology organizations whose innovative approach or product has caused market disruption. “We’re honored that our Webpage Integrity product was recognized by the BIG Innovation Awards,” said Rui Ribeiro, CEO and co-founder of Jscrambler.
Marketing Dive
JANUARY 12, 2023
Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 12, 2023
Simplifying the transition to UKG with the digitization of HR files. Scan-Optics, a leader in intelligent data management and digital transformation, announced its expanded technology partnership with UKG, a leading provider of HR, payroll, and workforce management solutions for all people. With more than 315 technology and services partners, UKG provides one of the largest and most collaborative partner ecosystems in the HCM industry focused on creating better employee experiences for all peopl
Marketing Tech News
JANUARY 12, 2023
Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.
Martech Series
JANUARY 12, 2023
Uberall CoreX customers can now update and enrich their Apple Maps place cards via a direct integration with Apple Business Connect. Uberall , a global provider of hybrid customer experience (CX) solutions, announced a brand new integration with Apple Business Connect. The direct integration means Uberall customers will be able to customize their Apple Maps place cards and update them with current and accurate business information, offers and services.
Ad Monsters
JANUARY 12, 2023
The battle for brand safety is on. Bad actors are more creative than ever with their ad fraud tactics. It’s time to sweep your sites clean because ad fraudsters and their malvertising schemes are lurking. They are setting traps to sell your consumers’ data, ultimately affecting your credibility as a publisher. . Digital bots are becoming increasingly common on the web.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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