Adweek
OCTOBER 7, 2022
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number.
AdExchanger
OCTOBER 7, 2022
Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling lesbian-owned bars scattered across the country. The three-episode miniseries was co-produced by Roku’s Brand Studio and German liqueur company Mast-Jägermeister, the title sponsor of the show streaming on The Roku Channel. The post Jägermeister And The Roku Brand Studio Co-Produce “The Lesbian Bar Project” appeared first on AdExchanger.
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Adweek
OCTOBER 7, 2022
President Joe Biden today signed an executive order that will limit the ability of U.S intelligence agencies to access people's personal data. It's part of the data sharing commitment Biden and European Commission President Ursula von der Leyden agreed to in March. The EU nullified transatlantic data flow in 2020. As a result, thousands of.
AdExchanger
OCTOBER 7, 2022
Daniel FolkmanSVP, BusinessGopuffOh, the places you’ll go, Gopuff. Now that on-demand delivery service Gopuff has an ad platform business, it’s become an unlikely springboard to help creators market their brand ventures. A non-advertising business that launches an ad platform is a bit like a rowboat erecting a crude sail in front. Yes, it’s going to.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 7, 2022
No reason to be mad, man. Jon Hamm is spreading holiday cheer again. Hamm's Santa Claus is back for a second spot as part of Fox Sports' "'Tis the FIFA World Cup" marketing campaign ahead of the men's tournament in Qatar this fall. "Superfan Santa" will debut at 1 p.m. on Sunday during Fox's broadcast.
Marketing Dive
OCTOBER 7, 2022
Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the nostalgia-themed meals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 7, 2022
Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent ten years using AI to generate text such as maximally effective email subject lines, Persado is currently leveraging a database of over 100 billion language impressions and 1.2 billion annual interactions with brands to automatically identify words and phrases likely to transform be
Adweek
OCTOBER 7, 2022
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds like it's rooted in the world of finance. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or.
Martech Series
OCTOBER 7, 2022
StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Eligible StackAdapt clients can now leverage this partnership with Vistar to run various media through the platform with ease, allowing them to scale and meet the needs of their clients.
Adweek
OCTOBER 7, 2022
Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop. And it's Emeka Ofodile's job to see that they do, whether that's on.
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Martech Series
OCTOBER 7, 2022
Zappi , a leading consumer insights platform designed for creators, announced recognition from Comparably, a leading workplace culture site and corporate brand reputation platform, for its company culture. With 95% of positive reviews, Zappi was selected out of 70,000 companies across the U.S. and won across all four of this quarter’s categories including Happiest Employees, Best Compensation, Best Work-Life Balance, and Best Perks and Benefits in the small and mid-size businesses category.
Adweek
OCTOBER 7, 2022
The first pitch of Major League Baseball's 2022 postseason is scheduled to be thrown at 12:07 p.m. ET Friday at Progressive Field and Cleveland and, for the first time ever, live look-ins from all four rounds of the playoffs will exclusively be available on Twitter. The social network said fans should keep an eye on.
Martech Series
OCTOBER 7, 2022
Usercentrics, leading provider of consent management solutions, announced leadership changes to accelerate its innovation in consent management and data privacy. The data privacy industry is evolving rapidly. This has made innovation vital in terms of developing technologies, and in keeping pace with constant change in the regulatory landscape. “Usercentrics’ mission has always been clear — to enable companies around the world to build trust via transparency, while achieving compliance wit
Adweek
OCTOBER 7, 2022
You're a brand that has spent hundreds of thousands of dollars and hours of labor building an activation in the metaverse. But how do you make sure people show up in a space that exists outside of the traditional realms of marketing? For starters, you speak their language. Walmart is doing just that by using.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
OCTOBER 7, 2022
TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Digital ad verification and fraud prevention platform, TrafficGuard , announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.
Adweek
OCTOBER 7, 2022
TikTok allows users to turn on an "activity status" feature that will allow them and their followers that they follow back to see each other's activity status on the platform. People can only see another user's activity status if they have the featured turned on for their own account. Our guide will show you how.
Martech Series
OCTOBER 7, 2022
AI technology company, Ezoic, recognized for corporate social responsibility with Tech Cares Award from TrustRadius. Ezoic, the AI-driven technology platform for digital publishers, has received a 2022 Tech Cares Award. This annual award from TrustRadius celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and communities.
Adweek
OCTOBER 7, 2022
Anticipation is building for FIFA World Cup Qatar 2022, which will kick off Nov. 20 and see a champion crowned Dec. 18, and Twitter is sharing the excitement of football fans worldwide. The upcoming tournament marks the first time the World Cup will be held during the winter, due to the intense heat experienced by.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
OCTOBER 7, 2022
New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library.
Adweek
OCTOBER 7, 2022
Meta said Thursday that it identified more than 400 malicious Android and iOS applications aimed at stealing users' login information for Facebook, and it reported those findings to Apple and Google so that those apps can be removed from their respective app stores. People whose accounts were compromised by those apps were also alerted by.
Martech Series
OCTOBER 7, 2022
Scale3 Labs raises seed round led by Redpoint Ventures. Scale3 Labs, a web3 infrastructure company, announced a $5.3M seed round led by Redpoint Ventures, with participation from Mysten Labs and Howard University. Operating nodes is extremely complicated with technical know-how being a must. When a problem occurs with a node, the operator must be able to remedy the situation quickly, otherwise time and money are lost.
Adweek
OCTOBER 7, 2022
Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. About 64% of customers expect a tailored brand experience.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
OCTOBER 7, 2022
Faye’s new Zendesk integration, Zoom Meetings in Zendesk, expands Zendesk’s native capabilities, seamlessly connecting Zoom Meetings and Zendesk. Faye, a global leader in software strategy, deployment, integrations, and ongoing management for mid-market and enterprise organizations, launched Zoom Meetings in Zendesk. This new application will enable Zendesk Support users to resolve customer inquiries faster, simplify workflows, and deliver more personalized service.
Adweek
OCTOBER 7, 2022
The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives. The publisher, which hosts a series of on-stage performances involving personal essays, humor and reporting, worked with the disability.
Martech Series
OCTOBER 7, 2022
As VP of Digital Audiences, Jordan plans to continue to grow the foundation for Webbula’s competitive Programmatic Product. The Data Solutions Experts are thrilled to welcome Jordan Feivelson, advertising industry veteran, to the team as the Vice President of Digital Audiences. Jordan comes to Webbula with over 20+ years of experience in advertising, working for top media properties such as WebMD and Disney.
Marketing Dive
OCTOBER 7, 2022
In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 7, 2022
Ubisoft Announces its Global Creative Office. The new organization aims to further grow the value of Ubisoft’s brands by boosting game creation, delivery and fostering the autonomy of creative teams in studios. Ubisoft is announcing the implementation of its Global Creative Office to better reflect and support its portfolio strategy. With this evolution, Ubisoft aims to further support creative teams by facilitating decision-making and strengthening the responsibility and autonomy of studios thr
More About Advertising
OCTOBER 7, 2022
A young family member came across MAA the other day and said: “Where are the cats?” “Don’t do cats,” MAA replied grumpily but, surprisingly, there’ve been a fair few over the years – Cravendale etc. This is probably tops though. By Buzzman For tech refurb firm Back Market, making the point that your gadget now.
Martech Series
OCTOBER 7, 2022
Online tech retailer rolling out new video creator program at TwitchCon San Diego 2022. Newegg Commerce, Inc, a leading global technology e-commerce retailer, announced the launch of Newegg Creator, its first formal influencer program, as part of its attendance at TwitchCon San Diego 2022 today through Oct. 9 at the San Diego Convention Center in San Diego.
More About Advertising
OCTOBER 7, 2022
Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a winning streak with seven new accounts this year including Fiat owner Stellantis. Aldi says: “We would like to take this opportunity to thank Universal McCann for the integral part they have played in our growth. The post The media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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