Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end.
The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop. And it’s Emeka Ofodile’s job to see that they do, whether that’s on social media or through event marketing.
On this episode of Young Influentials, Ofodile, a 20-year ESPN veteran, talks about the Disney brand’s 365 marketing strategy, the iconic “Ready For Football” campaign and how he got his start in the the sports marketing world.
