AdExchanger
FEBRUARY 26, 2023
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do we get there? The industry must break its addiction to The post Cookies Are Behind Us. Probabilistic Data Is Ahead appeared first on AdExchanger.
Monetize More
FEBRUARY 26, 2023
Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
FEBRUARY 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-Supported Bird Gets The Worm Free-to-play reigns supreme in the mobile game market. Angry Birds, a mobile The post Angry Birds Explodes Its Paid-For Version; Social Subscription Conniptions appeared first on AdExchanger.
Martech Series
FEBRUARY 26, 2023
AesirX, industry-leading tech company, announce pre-registration is open for its revolutionary & unique privacy-1st enterprise-ready WEB3 ID security solution AesirX WEB3 ID offers a unique way to protect users from various online security problems such as data breaches and identity theft, privacy concerns, and non-compliant 3rd-party data collection.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
FEBRUARY 26, 2023
Advertising is becoming more of a priority in the boardroom — for real time this time. It’s an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top. Few CFOs buy into this viewpoint, however. Instead, they tend to cut advertising first during these moments because it’s a variable cost that can be quickly halted.
Martech Series
FEBRUARY 26, 2023
Jatheon Technologies has announced the winning of the High Performer Winter 2023 Medal on an independent software review website, G2. Jatheon Technologies, a tech company specializing in enterprise data archiving for compliance, FOIA management and ediscovery of electronic communication records, has announced the winning of the High Performer Winter 2023 Medal on an independent software review website, G2.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
FEBRUARY 26, 2023
SEO GPT, an AI-powered tool from SEO Vendor, is revolutionizing the search optimization landscape. Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. With this AI-powered tool, each page on a site can be perfectly optimized alike for both search engines and users. This unprecedented level of optimization removes the need for manually optimizing each web page, freeing up time and money to focus on more pressing tasks like content marketin
Bhatnaturally
FEBRUARY 26, 2023
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get [.
Martech Series
FEBRUARY 26, 2023
Appy Pie App Builder, the leading mobile app builder platform, has now introduced artificial intelligence (AI) to the app-making process with its new AI App Generator. The AI-powered app development platform will allow users to build and launch apps much faster than other methods. With Appy Pie’s AI App Generator, users need only enter a text describing the type of app they require and their preferences, which the platform will convert into a fully functional mobile application.
Rob Campbell
FEBRUARY 26, 2023
I hate losing. Absolutely hate it. But I also understand there are benefits to it. Well, if you lost despite giving your all. Because losing is a lesson. It forces you to take a long hard look at yourself. What you did. What you didn’t. What you can improve. What you need to improve. What you can take forward with you. And while there’s the famous Vince Lombardi quote: “Show me a good loser and I’ll show you a loser” … I’ve found those who take loss on t
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech Series
FEBRUARY 26, 2023
Modulos AG is proud to announce the launch of its world-first GPT-based conversational AI platform at the Mobile World Congress in Barcelona, designed to revolutionize the way data scientists and business leaders approach trustworthy AI development. Modulos Data Copilot will significantly speed up the development of AI models and bring businesses closer to the use of AI by introducing a new way to interact with data and models.
Digiday
FEBRUARY 26, 2023
The way programmatic advertising is done is changing from an open marketplace, where everyone transacts with one another, to something more controlled. Publisher LADbible Group believes that moment can’t come soon enough. It’s probably not the first publisher many observers would tip to make such a claim. After all, most of the money it makes from programmatic advertising comes from the open marketplace.
Martech Series
FEBRUARY 26, 2023
Renowned for its innovation, agility, and global reach, Tata Communications is a leader in the video-managed, managed security, managed multi-cloud, SD-WAN, cloud interconnect, and session initiation protocol connect services markets. Frost & Sullivan recognizes Tata Communications, a global digital ecosystem enabler for demonstrated leadership through continuous product innovation, customer service excellence, sterling reputation, and customer-centric framework leading to its coveted prefe
Digiday
FEBRUARY 26, 2023
The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. But the ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company media agencies.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 26, 2023
With consumers becoming increasingly reliant on mobile devices, McAfee showcases its annual Consumer Mobile Threat Report ahead of Mobile World Congress in Barcelona Apps, whether for communication, productivity or gaming, are one of the biggest threats to mobile security Ensuring online protection for minors is a challenge in the era of modern parenting McAfee Corp., a global leader in online protection, unveiled its annual Consumer Mobile Threat Report ahead of Mobile World Congress (MWC) Barc
Brid.tv
FEBRUARY 26, 2023
These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. To help publishers realize their full potential earrings, we have compiled some practical tips on how to serve more ads efficiently on your website.
InMobi
FEBRUARY 26, 2023
Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. Since then, we’ve seen a domino effect in the privacy realm where countries have announced or implemented new regulations one at a time. Today, 71% of countries across the globe have a data privacy legislation, showing that protecting consumer data has become of utmost importance in many countries’ governance.
AdPushup
FEBRUARY 26, 2023
CCPA and GDPR are the common terms that emerged to give publishers greater power over their personal information. Here’s what you need to about the two regulations – CCPA vs GDPR. As you may know, EU-based privacy regulation GDPR and California’s own consumer privacy law, the CCPA are both the privacy laws, both work to [.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 26, 2023
New partnership integrates Ivanti Neurons for Discovery, Ivanti Neurons for RBVM, and Ivanti Neurons for Patch Management in Deutsche Telekom’s Mobile Enterprise Management solutions Ivanti , the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, and Deutsche Telekom, one of the world’s leading integrated telecommunications companies, today announced an expanded partnership based on their joint commitment to secure endp
Media Math
FEBRUARY 26, 2023
LinkedIn Twitter Facebook Email More than ever, consumers want to do business with brands that care about the environment. Consider that: Over 65% of consumers say they want to do business with brands that are environmentally friendly and are working to minimize their harm to the environment. The majority of consumers also note they would switch brands if they didn’t feel the company was investing in sustainable business practices.
Martech Series
FEBRUARY 26, 2023
Online Reputation Management Data Aggregator among top applicants selected for Newchip’s online accelerator Zembra, an emerging data aggregator for online reputation management industry that solves problems around collecting and monitoring reviews and social media business feedback, was accepted into Newchip’s renowned global accelerator program. Designed to provide all the skills and tools founders need to rapidly fund, build and scale their companies, past accelerator cohorts averaged more tha
Clearcode
FEBRUARY 26, 2023
With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless as possible.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 26, 2023
The medical sector has become a top target for ransomware due to its sensitive data and room for digital improvement There are many ways that medical information can be compromised, including human error, phishing, or ransomware attacks. Ransomware is extremely malicious and has the ability to shut down networks and cause catastrophic damage to an infrastructure.
Digiday
FEBRUARY 26, 2023
This story was first reported on, and published by, Digiday sibling WorkLife Joe Biden’s surprise visit to Kyiv to meet Volodymyr Zelensky on Feb. 20, four days before the first anniversary of Russia’s invasion of Ukraine, was short on time – the U.S. president spent only around five hours in the capital – but long on symbolism. It was no coincidence the 80-year-old chose Presidents’ Day to set foot in an active war zone to discuss the situation with his Ukrainian counterpart in a show of collec
Expert insights. Personalized for you.
116 
Let's personalize your content