Adweek
OCTOBER 9, 2022
When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism--how to best tell a story--by approaching it from a different perspective. For McGann, who had wrestled with complex narratives for years while running newsrooms at Vox and Politico, the.
AdExchanger
OCTOBER 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need. Continue reading » The post Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?
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Adweek
OCTOBER 9, 2022
Conan O'Brien considers himself a lucky guy. And not only because he was fortunate enough to spend 28 years reinventing late-night, first when he was NBC's surprise pick to replace David Letterman as Late Night host in 1993, then followed by an innovative 11-year run on TBS' Conan, which ended in June 2021. O'Brien is.
AdExchanger
OCTOBER 9, 2022
Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should be able to get more transparency on programmatic CTV, but, just as importantly, publishers should get something in return for sharing this information, writes Nicole Scaglione, global VP of OTT and CTV at PubMatic. The post Transparency Is The Last Piece Of The Programmatic CTV Puzzle appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 9, 2022
Though summer is typically for socializing and taking scenic vacations, creator, writer and star Quinta Brunson spent the months in preproduction for the highly anticipated second season of her ABC runaway hit, workplace comedy Abbott Elementary. Things are much different for the in-demand showrunner this time around. Between her ensemble's collective popularity and an expanded.
AdPushup
OCTOBER 9, 2022
Luckily ad tech evolved, and we got programs managing most of the operational tasks leading to the rise of programmatic advertising. This improves ROI for both advertisers and publishers. The fall of third-party cookies (which have grown quickly over the past 20 years) has raised concerns regarding the future of programmatic systems. Despite being on [.].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
OCTOBER 9, 2022
TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. The establishment of TDCX Foundation solidifies TDCX’s commitment to bringing positive transformation by empowering people, uplifting local communities and promoting environmental sustainability.
Adweek
OCTOBER 9, 2022
When she arrived at Hallmark Media (then called Crown Family Media Networks) in July 2020, it would have been easy for Wonya Lucas to simply maintain the status quo when it came to Hallmark Channel and the other networks under her purview. But that's never been her style. Instead, Lucas--Adweek's TV Executive of the Year--tapped.
Martech Series
OCTOBER 9, 2022
New corporate mission revealed: to become a leading digital intelligence service provider in the financial industry of China. Bairong Inc., a leading independent AI & cloud-based SaaS provider in China, recently held the 2022 Digital Intelligence Conference (DIC) in which they laid out ambitious plans to become an industry leader. Themed “Lead with Digital Intelligence, Meet the Future”, Bairong CEO Zhang Shaofeng announced their new corporate mission at the conference: to become
Adweek
OCTOBER 9, 2022
As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and digital & tech brands to keep us connected to each other and the wildly changing world. Adweek's annual Hot List, which highlights the standouts in these categories, is packed with the people, platforms and companies.
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Martech Series
OCTOBER 9, 2022
The AI-powered automation platform that enables anyone to easily develop self-served customer experiences is now just as easy for IT teams to integrate into their Salesforce implementations. Ushur announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform.
Adweek
OCTOBER 9, 2022
When Conan O'Brien, Adweek's Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle the social media and YouTube distribution of his show clips itself. The digital strategy wasn't yet a priority for media companies, but "we needed to control how this stuff got out," said Jeff Ross, O'Brien's.
Martech Series
OCTOBER 9, 2022
Business process automation to increase the productivity of workforce and enhance Office365 adoption. Titan Workspace , a leading provider of employee productivity and collaboration tools for Microsoft365 and Microsoft Teams will showcase its workflow automation tool at GITEX 2022 in Dubai. This revolutionary Low-code/No-Code architecture helps Office365 and SharePoint users to create forms and complex workflows by simplifying SharePoint and Power Automate.
Adweek
OCTOBER 9, 2022
After another year where streaming dominated the industry conversation, especially as both Netflix and Disney+ finally created their own ad-supported tiers, it's hardly surprising that those platforms are well represented on this year's TV Hot List. But here's more of an unexpected twist: Linear networks proved there's still plenty of fight in them yet.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
OCTOBER 9, 2022
Recently, MIR LIST Legend GameFi officially announced its global expansion, based on DAO governance mechanism, and simultaneously builds local communities in Malaysia, Japan and Singapore to further advance its globalization. MIR LIST is a multiplayer online competitive game designed based on the Web 3.0 concept, integrating SocialFi, DeFi, GameFi and NFT, building a new independently explorable combat competitive Metaverse, the Marfa Continent, unlocking prehistoric beasts, matchmaking squares,
Adweek
OCTOBER 9, 2022
As television audience viewing patterns have been upended during the past few years, Hollywood has adapted some new conventional wisdom when it comes to the state of TV: Linear hits don't exist anymore, especially on basic cable. Series don't grow their audiences several seasons in. It's no longer possible to make shows that appeal to.
Martech Series
OCTOBER 9, 2022
Quadient Recognized for its Corporate Social Responsibility Program with a 2022 Tech Cares Award from TrustRadius. Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced that TrustRadius, the most trusted research and review platform, has recognized Quadient with a 2022 Tech Cares Award.
Adweek
OCTOBER 9, 2022
It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech. As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
OCTOBER 9, 2022
Founded during the dot-com bubble but surviving through its burst, GoDaddy historically relied on celebrities — and in some cases Super Bowl ads of questionable appropriateness — to create a brand known for being more than just a domain registrar. But more recently, it’s moved away from known names to instead put real entrepreneurs front and center.
Rob Campbell
OCTOBER 9, 2022
I bloody love this idea. If they ever get round to reissuing the movie, I really hope they do it. Hell, I’d even happily pay to help justify the joke. But I’m strange like that. That said, I’m surprised Hollywood hadn’t thought of doing this before. Let’s be honest, their current business plan appears to be ‘remake once popular movies [ and some, not so popular ] rather than investing in new ideas’ So reissuing the brilliant Groundhog Day but calling it
Digiday
OCTOBER 9, 2022
CMOs are a bundle of nerves these days. Blame data privacy regulators for some of it. Sure, the threat of a global recession keeps marketers awake at night, but being named and shamed in headlines of The New York Times for data privacy breaches is the stuff of nightmares. But until recently, those nightmares never materialized. After all, it was the platforms and ad tech vendors that were in headlines for data snafus, not advertisers.
Ad Tech Daily
OCTOBER 9, 2022
GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the sector, such as smart cities, cybersecurity, data economy, mobility, healthcare and telecommunications. First Data will present its own AI, capable of processing large amounts of data and analyzing consumer behavior based […].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 9, 2022
It comes as a shock to no one in the media agency world that change and transformation are happening faster and faster seemingly every year. It’s a main reason Digiday hosts a twice-yearly Media Buying Summit, to offer a forum for media agencies of all stripes and sizes to share their pain points and success stories around transformation. Our next Summit takes place this week, at the Miramonte Indian Wells Resort & Spa just south of Palm Springs, Calif., starting Oct. 12 and wrapping up Oct.
Clearcode
OCTOBER 9, 2022
Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses. Over the years, the EU has introduced new privacy directives and laws to regulate the collection and sharing of personal data. Examples include the ePrivacy directive and General Data Protection Regulation (GDPR).
Digiday
OCTOBER 9, 2022
Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report fro
Martech
OCTOBER 9, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. This is part 6. Today we’re going to look at Events and Conversions. “Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 9, 2022
A new event space called House of Wow is coming to Manhattan’s Tribeca neighborhood this month, but it has an exclusive guest list and will only be open for a limited time. Gallery Media Group is anchoring its new experiential strategy on House of Wow, named for the publisher’s lifestyle brand PureWow. The House will be open for three months, spanning mid-October through the end of the year, and will serve as an event space that hosts a variety of invite-only editorial and sponsored events, rang
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