AdExchanger

SEPTEMBER 27, 2023

The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized content that leads to deeper engagement and more conversions, according to Tory Marpe, The Container Store’s VP of loyalty. Enhancing its customer communications could help the home organization and storage retailer achieve its ambitious goals […] The post How First-Party Data Is Helping The Container Store Think Outside The Box appeared first on AdExchanger.

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Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. The blueprint helps marketers map where tools fit in their organization’s stack.

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AdExchanger

SEPTEMBER 27, 2023

The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there. The post Prog IO: Ad Trade Orgs Push For Privacy From Different Directions appeared first on AdExchanger.

Advertising 111

Advertising 111

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. ( Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?

Marketing 112

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

SEPTEMBER 27, 2023

What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […] The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.

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Food Marketing Brand Lift 102

Martech

SEPTEMBER 27, 2023

One of the things I love about my work is reading through the various research reports available. They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it.

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MarTech Marketing Audience 108

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti

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CPC ROI Click Through Rate eCommerce 103

AdExchanger

SEPTEMBER 27, 2023

Return-path data is viewing information processed by a TV device. But it's still convenient to distinguish data from set-top boxes versus automatic content recognition. The post AdExplainer: What Is Return-Path Data (RPD)? appeared first on AdExchanger.

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Martech

SEPTEMBER 27, 2023

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.

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MarTech Marketing 103

Seth Godin

SEPTEMBER 27, 2023

When an organization first sets out to have an impact, it discovers that it has no customers, no clients, no constituents. So it shows up, it makes an offer and it listens. The early days are exciting. Customers are seen and heard and served. Variations are created and value is produced as problems are solved. In the early days, the most celebrated employees are the ones who figure out what someone needs and then determines a way to fill that need.

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Marketing 89

Advertisement

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Advertising

illumin

SEPTEMBER 27, 2023

This bold and colorful campaign from Adidas was launched this year to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Play Until They Can’t Look Away impactfully showcases the talent of some of the world’s greatest soccer players. With appearances from Alessia Russo, Lena Oberdorf, and Mary Fowler, this ad gives audiences a small taste of the skill they’ll see in the FIFA tournament.

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Audience Entertainment Ad Tech Marketing 75

Exchange Wire

SEPTEMBER 27, 2023

Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia. APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [.] The post Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in Singapore & Malaysia appeared first on ExchangeWire.com.

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Rich Media Advertising Media Ad network 104

Digiday

SEPTEMBER 27, 2023

Crypto winter? Not as far as marketers are concerned. Skepticism around blockchain technology is rising — but the cold of crypto winter doesn’t appear to have frozen brands’ Web3 marketing budgets. Instead of pulling away from Web3, some marketers have instead expanded their definition of the concept, with an eye toward creating the utility that was sorely lacking in many of the NFT drops of yesteryear.

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Marketing Media 80

Basis

SEPTEMBER 27, 2023

Digital healthcare. Personalized medicine. Artificial intelligence. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.

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Pharmaceuticals Healthcare Marketing ROI 70

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

SEPTEMBER 27, 2023

Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned. The move comes at a time when influencers are under more scrutiny than ever before, as the honeymoon phase with this form of marketing nears its end.

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Brand Lift Agency Brand Awareness Media 77

AdvertiseMint

SEPTEMBER 27, 2023

Source: Canva Snapchat vs. TikTok: Which is better? Social media platforms have changed how we connect and communicate with friends and family. Among the wide array of options, two apps stand out as prominent platforms– TikTok and Snapchat. Each has its unique features and quirks. This article will discuss the key differences between Snapchat and TikTok and the pros and cons of each platform.

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Audience Communications Entertainment Media 52

Digiday

SEPTEMBER 27, 2023

Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity. This experimentation with generative AI extends to brands, like Coca-Cola , as well. Notably, platforms are in a race to stand out.

Media 77

Media Marketing 77

MNTN

SEPTEMBER 27, 2023

When visualizing your buyer’s journey from prospect to actual customer, a conceptual framework can help you understand how to interact with them at different points of their journey. That’s where the model of the sales funnel comes in. What Is a Sales Funnel? A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions.

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Click Through Rate eCommerce Conversion Retargeting 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digiday

SEPTEMBER 27, 2023

Yes, it’s a bit early for trend rundowns — months early, in fact. However, it’s not often that an investment banker publicly (and freely) shares their expertise on any market — that is, unless it’s Terry Kawaja. Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives.

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Ad Tech Media Marketing Advertising 73

Smarty Ads

SEPTEMBER 27, 2023

Nowadays, the success of any business heavily relies on advertising. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels. With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely.

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Digiday

SEPTEMBER 27, 2023

This week’s Media Briefing looks at how some publishers are applying AI tech to their sales operations to reduce the amount of manual tasks and the time it takes to respond to RFPs and reach out to prospective clients. Al in ad sales Overheard at DPS: The sustainability convo Morning Brew drops two C-suite execs, X is the top social platform for disinformation and more Al in sales Generative AI has come for publishers’ editorial teams in full force, sparking innovation at its best and misi

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Media 72

VideoWeek

SEPTEMBER 27, 2023

European publishing giant Axel Springer announced today it is selling its 35 percent stake in Ringier Axel Springer Schweiz (RASCH) to Swiss publisher Ringier, its partner in the joint venture. Axel Springer says the sale is motivated largely by its focus on driving digital revenues, as it seeks to become a purely digital media company. RASCH runs a number of popular consumer and B2B magazines and journals in Switzerland, including Schweizer Illustrierte, TELE, TV-Star and GlücksPost.

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Media Advertising Marketing 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Digiday

SEPTEMBER 27, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Media Marketing 71

Exchange Wire

SEPTEMBER 27, 2023

In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [.] The post Piwik PRO Passes €12.4m (£10.7m) ARR in the Time of Universal Analytics Sunset appeared first on ExchangeWire.com.

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Marketing GDPR Ad Tech 52

Digiday

SEPTEMBER 27, 2023

The Financial Times has launched another subscription-based mobile app product a year after the debut of FT Edit to reach readers outside of its U.K. home base and offer a lower-priced option to convert them into paying subscribers. Called the FT Digital Edition, the standalone subscription initially launched in 2020 on desktop as a digital version of the FT’s print newspaper and weekly magazine.

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Media Marketing 64

Exchange Wire

SEPTEMBER 27, 2023

In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [.] The post OpenAI Seeks New Multi-Billion Dollar Valuation; Snapchat Launches Game for Agencies appeared first on ExchangeWire.com.

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Agency 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

SEPTEMBER 27, 2023

Amazon Prime Video is the latest of the streamers to push its subscribers to the limit. Despite charging £95 a year (or £8.99 a month) for its services, from 2024 there will be a monthly £2 premium if you want to remain ad free. The streaming platforms have revolutionised the way we engage with TV … The post The streamers keep changing the goalposts.

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Advertising Media 45

Exchange Wire

SEPTEMBER 27, 2023

Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its senior leadership team. In her new position as global SVP of publisher partnerships, Seraphina Davey will look to develop and [.] The post Seedtag Announces Two Senior Leadership Hires appeared first on ExchangeWire.com.

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Advertising 52

More About Advertising

SEPTEMBER 27, 2023

Ever wondered what football managers and players are whispering to each other behind their hands on the touchline? These days some of them are armed with iPads, surely unnecessary. Keep it simple; former Spurs manager Harry Redknapp was reputed to advise his players to “run around a bit more” and he didn’t do badly. Burger … The post Burger King reveals the secrets of the touchline first appeared on More About Advertising.

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Advertising Agency 59

Karola Karlson

SEPTEMBER 27, 2023

In this interview with Siim Kera (The Estonian Marketing Association), we talked about greenwashing, silly ad messages, life abroad, and the productization of human beings. Questions by Siim, answers and translation by Karola. Years ago, while interning at a PR agency, Karola spotted a book on content marketing on one of the office bookshelves. This instantly sparked her interest in digital marketing.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.