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More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers.
Graham WilkinsonChief Innovation Officer Kinesso and Matterkind Global“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global. The release of Google’s Imagen tool has certainly made my news feed more.
Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base.
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. “Cookie blocking is completely understandable, and I support everybody’s right to make those choices,” said Richard Brandolino, IBM’s global media channels and ad tech lead.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its.
The Metaverse Commerce Network, founded by Internet pioneer Randy Adams, has taken a page from the wildly successful Yuga Labs, the creator of the Bored Apes Yacht Club , APE Coins and The Otherside and created a similar structure for eCommerce in the Metaverse with Storefront NFTs, their MCN Coins and their Shopaverse destination shopping site. Adams envisions the Shopaverse metaverse galaxy hosting millions of Web3 eCommerce merchants in thousands of digital twin venues around the world.
Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a.
Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a.
An interview withLily KnowlesSVP, Sales & Marketing“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Standing out in a category dominated by Google Nest and Amazon’s Ring isn’t easy. Just ask security device manufacturer Arlo Technologies. Arlo, which produces smart home security cameras, doorbells, lights and related accessories, Continue reading » The post Why This Amazon Ring Competitor Is All In On TV appeared first on AdExchanger.
Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later--Breaking Bad--had an even greater long-term impact on the network. After Breaking Bad ended its acclaimed run in 2013 as one of TV's all-time greatest series, it passed the baton to prequel show Better Call.
What does a bloody third-person shooter game about robbing banks at gunpoint have in common with a hyper-casual game that involves flipping a strip of cartoon bacon from a skillet to try and make it land on random objects? The answer: Not much, but both are classified as “action” games, according to Apple and Google. Continue reading » The post The App Stores Think Bacon And Bank Heists Are The Same Thing appeared first on AdExchanger.
Comprehensive solution and services suite advances digital transformation across Australia. VIQ Solutions Inc., a global provider of secure, AI-driven, digital voice and video capture technology and transcription services, announced its expanded partnership with Law In Order, a leading provider of end-to-end documents and digital solutions to improve information accessibility without diminishing security or quality.
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post.
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Jakarta-based brand and experience agency will enhance Accenture Song’s creativity and brand thinking. Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Curaleaf is one of a number of cannabis brands aiming to take a CPG approach and normalize cannabis while dealing with advertising restrictions as the industry continues to grow. The post Why cannabis company Curaleaf wants to ‘integrate into culture’ to build its brands appeared first on Digiday.
Ivanti Neurons Recognized for its completeness of vision and ability to execute. Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, announced that it has been positioned as a Leader in the 2022 Gartner Magic Quadrant for Unified Endpoint Management Tools. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players. The post Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season appeared first on Digiday.
A few weeks ago, I was asked to speak to MBA students at Imperial College, London. I know … I know … what the hell were they thinking??? But of course, I said yes …. Not just because it’s hilarious a person who got 2% in Mrs Kirk’s maths exam is being asked to be a ‘guest speaker’ at such a prestigious school of learning. Not just because I get to actively mess with MBA students minds, attitudes and beliefs.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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Los consumidores esperan que las marcas adopten posturas sobre cuestiones globales y sociales que afectan a sus vidas, por lo que es difícil discutir el importante papel que desempeñan las marcas en nuestra sociedad. Esta gran oportunidad también conlleva una gran responsabilidad, y los consumidores están prestando atención. Una nueva investigación encargada por Amazon Ads […].
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Los consumidores esperan que las marcas adopten posturas sobre cuestiones globales y sociales que afectan a sus vidas, por lo que es difícil discutir el importante papel que desempeñan las marcas en nuestra sociedad. Esta gran oportunidad también conlleva una gran responsabilidad, y los consumidores están prestando atención. Una nueva investigación encargada por Amazon Ads […].
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