Adweek
AUGUST 7, 2022
More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers.
AdExchanger
AUGUST 7, 2022
Graham WilkinsonChief Innovation Officer Kinesso and Matterkind Global“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global. The release of Google’s Imagen tool has certainly made my news feed more.
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Adweek
AUGUST 7, 2022
Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base.
AdExchanger
AUGUST 7, 2022
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. “Cookie blocking is completely understandable, and I support everybody’s right to make those choices,” said Richard Brandolino, IBM’s global media channels and ad tech lead.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 7, 2022
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its.
AdExchanger
AUGUST 7, 2022
An interview withLily KnowlesSVP, Sales & Marketing“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Standing out in a category dominated by Google Nest and Amazon’s Ring isn’t easy. Just ask security device manufacturer Arlo Technologies. Arlo, which produces smart home security cameras, doorbells, lights and related accessories, Continue reading » The post Why This Amazon Ring Competitor Is All In On TV appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 7, 2022
What does a bloody third-person shooter game about robbing banks at gunpoint have in common with a hyper-casual game that involves flipping a strip of cartoon bacon from a skillet to try and make it land on random objects? The answer: Not much, but both are classified as “action” games, according to Apple and Google. Continue reading » The post The App Stores Think Bacon And Bank Heists Are The Same Thing appeared first on AdExchanger.
Adweek
AUGUST 7, 2022
Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later--Breaking Bad--had an even greater long-term impact on the network. After Breaking Bad ended its acclaimed run in 2013 as one of TV's all-time greatest series, it passed the baton to prequel show Better Call.
AdExchanger
AUGUST 7, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post.
Martech Series
AUGUST 7, 2022
The Metaverse Commerce Network, founded by Internet pioneer Randy Adams, has taken a page from the wildly successful Yuga Labs, the creator of the Bored Apes Yacht Club , APE Coins and The Otherside and created a similar structure for eCommerce in the Metaverse with Storefront NFTs, their MCN Coins and their Shopaverse destination shopping site. Adams envisions the Shopaverse metaverse galaxy hosting millions of Web3 eCommerce merchants in thousands of digital twin venues around the world.
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Exchange Wire
AUGUST 7, 2022
In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party [.]. The post The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange appeared first on ExchangeWire.com.
Martech Series
AUGUST 7, 2022
Comprehensive solution and services suite advances digital transformation across Australia. VIQ Solutions Inc., a global provider of secure, AI-driven, digital voice and video capture technology and transcription services, announced its expanded partnership with Law In Order, a leading provider of end-to-end documents and digital solutions to improve information accessibility without diminishing security or quality.
Digiday
AUGUST 7, 2022
Curaleaf is one of a number of cannabis brands aiming to take a CPG approach and normalize cannabis while dealing with advertising restrictions as the industry continues to grow. The post Why cannabis company Curaleaf wants to ‘integrate into culture’ to build its brands appeared first on Digiday.
Martech Series
AUGUST 7, 2022
ChatFunnels to host the 2nd annual Account-Based Engagement Summit, a virtual event for marketers and sales professionals to learn the best practices of ABM/ABE to generate growth. ChatFunnels, the leading conversational marketing platform, announced they will be hosting the annual FREE Account-Based Engagement (ABE) Summit on Aug 17th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
AUGUST 7, 2022
ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players. The post Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season appeared first on Digiday.
Martech Series
AUGUST 7, 2022
Jakarta-based brand and experience agency will enhance Accenture Song’s creativity and brand thinking. Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia.
Digiday
AUGUST 7, 2022
Facebook and Instagram will halt its live shopping feature of affiliate sites on August 31. This announcement comes after shaky Q2 earnings. The post Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more appeared first on Digiday.
Martech Series
AUGUST 7, 2022
Ivanti Neurons Recognized for its completeness of vision and ability to execute. Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, announced that it has been positioned as a Leader in the 2022 Gartner Magic Quadrant for Unified Endpoint Management Tools. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 7, 2022
Los consumidores esperan que las marcas adopten posturas sobre cuestiones globales y sociales que afectan a sus vidas, por lo que es difícil discutir el importante papel que desempeñan las marcas en nuestra sociedad. Esta gran oportunidad también conlleva una gran responsabilidad, y los consumidores están prestando atención. Una nueva investigación encargada por Amazon Ads […].
Rob Campbell
AUGUST 7, 2022
A few weeks ago, I was asked to speak to MBA students at Imperial College, London. I know … I know … what the hell were they thinking??? But of course, I said yes …. Not just because it’s hilarious a person who got 2% in Mrs Kirk’s maths exam is being asked to be a ‘guest speaker’ at such a prestigious school of learning. Not just because I get to actively mess with MBA students minds, attitudes and beliefs.
Digiday
AUGUST 7, 2022
With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? . The post Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds appeared first on Digiday.
Bhatnaturally
AUGUST 7, 2022
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my [.].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 7, 2022
Roblox has been beta testing its new Materials tools for several months, but officially launched the update in late July. Users now have the ability to build with materials and textures that more accurately represent the physical world. The post How brands and creators are using Roblox’s new Materials tool to boost the realism of their virtual worlds appeared first on Digiday.
Playwire
AUGUST 7, 2022
Key Points. Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats.
Digiday
AUGUST 7, 2022
Los consumidores esperan que las marcas adopten posturas sobre cuestiones globales y sociales que afectan a sus vidas, por lo que es difícil discutir el importante papel que desempeñan las marcas en nuestra sociedad. Esta gran oportunidad también conlleva una gran responsabilidad, y los consumidores están prestando atención. Una nueva investigación encargada por Amazon Ads […].
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