Adweek
FEBRUARY 24, 2025
Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving as svp of customer and growth marketing. In that role, she helped grow the brand's loyalty program, Ulta Beauty Rewards, to more than.
Martech
FEBRUARY 24, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.
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Adweek
FEBRUARY 24, 2025
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk".
AdExchanger
FEBRUARY 24, 2025
When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if youre not quite sure what to do with it now, hey, you can always just figure out that part later. […] The post Why Data Minimization Is A Very Big Deal For Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 24, 2025
In a blow to the advertising and creative production sector, Technicolor Group, the parent company of production and visual effects (VFX) studios The Mill and MPC, is shutting down operations, according to multiple reports. On Friday, Technicolor sent U.S. employees a Worker Adjustment and Retraining Notification (WARN) notice, which requires companies with 100 or more.
Martech
FEBRUARY 24, 2025
Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. To stay ahead, you need the right external tools.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 24, 2025
For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology.
Adweek
FEBRUARY 24, 2025
Though DirecTV has become known for its satellite dishes, the company wants to give customers a birds-eye view of its streaming offerings, and Henry Winkler is back again to help. Last year, DirecTV debuted its "For the Birds" campaign, which pokes fun at how pigeons usually like to nest on satellite dishes. At the forefront.
Martech
FEBRUARY 24, 2025
As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement? Join MarTech.orgs upcoming webinar, Balancing Personalization and Privacy , to explore best practices for responsibly collecting and managing first-party data, building trust with privacy-conscious consumers, and simplifying data integration across large o
Adweek
FEBRUARY 24, 2025
Lester Holt announced Monday that he will be stepping down from anchoring the NBC Nightly News. He is set to depart the anchor's chair at the beginning of the summer. "After 10 years, 17 if you include my years on the weekends, the time has come for me to step away from my role as.
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AdExchanger
FEBRUARY 24, 2025
For years, media buyers have been pushing connected TV publishers to share information about what shows and even which apps their ads are running against. But most programmers arent giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the […] The post How This Indie Agency Is Finding Back Doors To Get Show-Level Data On CTV appeared first on AdExchanger.
Adweek
FEBRUARY 24, 2025
John Huck has said goodbye to Las Vegas Fox affiliate KVVU. The Las Vegas Review-Journal said Huck posted on social media that "After 37 years in television news, I am excited to launch my own company serving markets I know well." Huck anchored the 5, 6, 7, 10 and 11 p.m. newscasts. He also hosted.
Seth Godin
FEBRUARY 24, 2025
But that’s not why it’s your project. Lots of things are important. Countless problems need to be solved, people need to be connected, a living needs to be made. But this work you’re doing now, the work you’re doing instead of everything else–it’s your project. When we talk about whether this is the project for you, we’re not demeaning its importance or questioning whether it needs to be done.
Adweek
FEBRUARY 24, 2025
Erika Facey has been promoted to assistant news director for WISH in Indianapolis, Indiana. The station said this is the second promotion for Facey since she started at the station in 2019. She started as content manager and was promoted to news brand manager in 2023. "Erika has earned each of these career advancements due.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 24, 2025
Im all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. Your intake form is critical to this process after all, garbage in, garbage out applies to operational data, too. Marketers must structure intake to capture the right inputs to tell a compelling data story beyond just KPIs and targets.
Adweek
FEBRUARY 24, 2025
WABC has moved into its new studios located in Hudson Yards in New York City after living out of the studios at 7 Lincoln Square on West 66th since June 1979. On Saturday, the morning weekend crew, along with chief meteorologist Lee Goldberg with a cameo by weeknight anchor Sade Baderinwa, talked about the olden.
Digiday
FEBRUARY 24, 2025
This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to effectively deliver personalized and relevant messaging.
Adweek
FEBRUARY 24, 2025
New York Liberty CEO Keia Clarke lived through her team's past and celebrated its championship present. Now, she's ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel's Player's Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team's partners at fashion.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
FEBRUARY 24, 2025
DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosureprivileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in? For many, DOGE appears to operate without any established standard for handling personal data, a level of access that would be unthinkable in the private sector.
Adweek
FEBRUARY 24, 2025
Perplexity is moving beyond AI search and into the crowded web browser market. The $9 billion startup teased its new browser, Comet, on X, calling it an "agentic search" experience. It launched a signup list but offered few details on how the browser will stand out from competitors. Comet: A Browser for Agentic Search by.
Digiday
FEBRUARY 24, 2025
Subscribe: Apple Podcasts • Spotify In January, the U.S. Federal Trade Commission finalized an updated version of the Childrens Online Privacy Protection Act. And for as much attention as the update may have received, it probably merits more. It is a big deal. And I think because theres been so much other activity in the news, people havent really paid attention to it, Debbie Reynolds, a privacy expert and founder, CEO and chief data privacy officer at Debbie Reynolds Consulting, said on t
Adweek
FEBRUARY 24, 2025
If you ever wondered if Beyonce is any good at pool, then look no further. Today, Levi's released its second ad starring the singer, called "Chapter 2: Pool Hall.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digital Remedy
FEBRUARY 24, 2025
In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis. Now, in this final installment, we’ll show you how to apply incrementality analysis in real time to optimize your campaigns, improve ROI, and make smarter marketing decisions.
Adweek
FEBRUARY 24, 2025
In her first public comments since departing MSNBC, Joy Reid confesses to experiencing a whole range of emotions about the end of her show, The ReidOut. "I've been through every emotion over the past several days," Reid said during an appearance on the Win With Black Women podcast on Sunday night. She added that those.
Digiday
FEBRUARY 24, 2025
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains an irreplaceable piece of brands’ and retailers’ marketing strategies. And within those strategies, Meta’s Facebook and Instagram platforms remain the examples of social marketing success.
Adweek
FEBRUARY 24, 2025
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her unconventional career path and her vision for transforming food commerce and content. Drawing from her experience scaling Barstool Sports and her current role at Food52, Erika offers unique insights on building community-driven brands.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
FEBRUARY 24, 2025
Just when it seems everyone everywhere is talking about their big lives … big ideas … big successes … I passed a local charity shop – near where I live – that enchanted me for its small statement of genuine pride. This. I love it. I love it is for a window display. I love it celebrates it was commended, rather than won.
Adweek
FEBRUARY 24, 2025
Scot Chastain has been named vice president and general manager of WISC in Madison, Wisconsin. "Scot Chastain's depth of broadcasting and media leadership really stands out," said Brian Burns, evp and and chief operating officer of parent company Morgan Murphy Media. "He has a strong vision for how to lead and grow a local media.
More About Advertising
FEBRUARY 24, 2025
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker. While ‘chief people officer’ is clearly an … The post People problems in agencies are the result of a fault in the machine first appeared on More About Advertising.
VideoWeek
FEBRUARY 24, 2025
Next month will see an Oscars ceremony dominated by Netflix releases, with the streaming giant holding 16 nominations across six titles, compared with three for Hollywood mainstay Paramount Pictures; a glitzy reflection of the new competitive environment for the 100-year-old film studio. But Paramount is on the cusp of change, as production company Skydance Media prepares to take control of the business.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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