Adweek
DECEMBER 20, 2022
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network.
VideoWeek
DECEMBER 20, 2022
After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. .
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Adweek
DECEMBER 20, 2022
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google's year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn't mean marketers are happy about it. Back in 2017, Google told mobile advertisers.
AdExchanger
DECEMBER 20, 2022
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as. The post DHL’s Strategy To Make Its Marketing Data Deliver appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 20, 2022
Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That's why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of.
AdExchanger
DECEMBER 20, 2022
Podcaster adoption of dynamic ad insertion (DAI) increased from less than 50% in 2019 to a whopping 84% in 2021. But for podcasters to get the most value out of DAI, The post Podcasters Deserve A More Open Ad Ecosystem appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 20, 2022
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google. The post How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information appeared first on AdExchanger.
Adweek
DECEMBER 20, 2022
One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.
Martech
DECEMBER 20, 2022
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.
Adweek
DECEMBER 20, 2022
Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023, however, she'll do so having lived with parents who were State Farm agents since she was 11, opening her own State Farm agency in Chicago 15 years ago and helping.
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Oko
DECEMBER 20, 2022
The holiday season ends with advertisers pausing their holiday campaigns. The effects of which are immediately noticeable in publishers’ earnings. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs. Even the traffic in January is lower than at any other time of the […].
Adweek
DECEMBER 20, 2022
How can brands build trust--and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to building relationships online since the beginning. In this episode of Let's Talk about Brand, he joins host Christine Gritmon for a discussion about managing online reputation, the importance of genuine.
Smarty Ads
DECEMBER 20, 2022
The primary purpose of advertising is to catch the customer's attention and convey the brand's core values to them. In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye. The secret of successful video advertising.
Adweek
DECEMBER 20, 2022
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain, and we can't predict where it's headed. But we can talk about it and prepare ourselves for various scenarios. On the end-of-year episode of The Speed of Culture podcast, Suzy.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 20, 2022
Cobwebs Technologies, a global leader in Artificial Intelligence (AI)-powered Open-Source Intelligence (OSINT), received Frost & Sullivan’s 2022 North American Entrepreneurial Company of the Year Award for excelling in the digital intelligence software space. “Frost & Sullivan commends Cobwebs on its game-changing solutions and its ability to set a new standard for web intelligence,” said Steven Lopez, Best Practices Research Analyst at Frost & Sullivan.
Adweek
DECEMBER 20, 2022
Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select group of businesses. A square company badge will appear next to the display name of businesses in the pilot, and Oreo already had some fun with that design element. Us.
AdExchanger
DECEMBER 20, 2022
When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing. But since. The post Thinking Outside The (Subscription) Box With Misfits Market appeared first on AdExchanger.
Adweek
DECEMBER 20, 2022
On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During the conversation, they discuss the freedom ideals on which America was founded and how that's been broken down, the institutionalized vague-ness in royalty agreements and the early days of music.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a break. First, Nielsen lost its MRC accreditation. Now the company. The post Nielsen Reorgs And Cuts Units; Is The Duopoly On The Downswing? appeared first on AdExchanger.
Adweek
DECEMBER 20, 2022
Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one of the five houses in Sweden, but this takes the children away from their own homes and their friends. Recognizing this, the country's own McDonald's restaurants--which is the largest fundraiser.
Martech
DECEMBER 20, 2022
In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive and active — and combine them to support the most productive work flow. Passive collaboration. “Passive collaboration realizes its value when project details and collaborative elements are visible and managed, and when its results are visible and managed well,” said Patrick Ro
Adweek
DECEMBER 20, 2022
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology. The thinking behind Advantage+ shopping campaigns is to leverage AI.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 20, 2022
Highlights include victories by three DemandScience Brand Ambassadors in North America, Europe and Asia. DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers.
Adweek
DECEMBER 20, 2022
Paramount is officially pulling out of 2023's upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be abandoning its usual presence at Carnegie Hall during May's upfront week, instead opting for a series of "high-impact, intimate gatherings in April for each of our major agency partners and.
Martech Series
DECEMBER 20, 2022
The company published: “The Evolution of Hybrid Work: A Three-Year Analysis,” to identify hybrid work culture trends. Vyopta , a leader in digital collaboration and experience optimization, released “The Evolution of Hybrid Work: A Three-Year Analysis.” This paper analyzed over 48 million meetings held in 2020, 2021, and 2022 by enterprise knowledge workers on virtual meeting platforms to identify emerging trends in hybrid work culture. “COVID has caused the greates
Adweek
DECEMBER 20, 2022
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. Although very different from one another, he.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 20, 2022
The New Year is upon us and it’s the perfect time for businesses to reevaluate their marketing tools for the coming year. As more businesses integrate SMS text messaging into the marketing mix, it becomes even more important to find a texting solution that is scalable, feature rich, trusted, and cost efficient. SMS texting leader TrueDialog has been at the forefront of SMS and highlights key considerations to use SMS text messaging in the New Year.
Adweek
DECEMBER 20, 2022
BET99 is now an official partner of the National Hockey League following a multiyear agreement between the two parties. The Canadian premium online sports betting, casino and free-to-play company will team up with the league on new free-to-play game NHL PrePlay for fans in Canada. On every game day during the NHL season, fans will.
Martech Series
DECEMBER 20, 2022
MetaversusWorld is a web3 hyper-realistic and interactive, persistent virtual multiverse. MetaVersusWorld has been on a mission to revolutionize how we interact with the metaverse and this mission has seen it attend functions with other blockchain industry projects. The latest of these was the DCentral panel which saw Moray Hickes, the CEO of MetaVersusWorld, participate with Jeffrey Maganis of Crowdcreate, Stan Georgiev of ReadyPlayerMe, and others.
Adweek
DECEMBER 20, 2022
By now, it's no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a music career are turning to the platform to do their own marketing and get in front of the eyes of the right people. Country music artist Cooper Alan has used.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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