Adweek
APRIL 13, 2023
Marisa Thalberg is venturing from the hardware store to the deep blue sea. SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company's conservation mission.
AdExchanger
APRIL 13, 2023
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday. The post IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 appeared first on AdExchanger.
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Adweek
APRIL 13, 2023
After a somewhat fallow period, Meta is regaining its footing with marketers. Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.
Martech
APRIL 13, 2023
There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up and down, they may experience one of six basic emotions: fear, anger, joy, sadness, disgust and surprise. If the page view sparks the right emotion, then that viewer could be turned into a lead.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 13, 2023
To promote the launch of its Tiffany Lock bracelet collection, Tiffany & Co. partnered with Italian artist Pietro Terzini to create an art installation at the Piazza del Duomo (Cathedral Square) in Milan. The installation features the words "Lock Your Love" in capital letters, with the "O" in each word being represented by a Tiffany.
Martech
APRIL 13, 2023
On Wednesday, Italy’s data protection agency laid out what OpenAI must do before ChatGPT can operate again in the nation. The company took the AI chat app offline in Italy last month after the government restricted its data processing and launched an investigation into privacy breaches. OpenAI has until April 30 to inform Italian users of “the methods and logic” behind the processing of data and provide a way for them to exercise their existing personal data rights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 13, 2023
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.
Adweek
APRIL 13, 2023
Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we're taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other.
AdExchanger
APRIL 13, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: SPO-do-si-do appeared first on AdExchanger.
Adweek
APRIL 13, 2023
Lenovo's latest campaign celebrates digital artistry and creativity while introducing the world to its Yoga Pro 9i laptop (called the Slim Pro 9i in North America). Led by creative agency SuperHeroes New York, the mixed reality campaign enlisted 3D artists who used Lenovo's Yoga Pro 9i laptop to create assets for social media that feature.
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Martech
APRIL 13, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Adweek
APRIL 13, 2023
Dove has a decades-long history of using a metaphorical pointy stick to jab the beauty industrial complex, repeatedly calling out unrealistic standards and harmful imagery and messages. In its latest project, the Unilever brand arms itself with actual sharp objects--medical-grade syringes--to graphically illustrate how many cosmetic procedures Canadian teens have had in the past year.
Marketing Dive
APRIL 13, 2023
The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.
Adweek
APRIL 13, 2023
Three years ago this month, as Covid-19 began to spread across the country, more than 20 million U.S. jobs disappeared. The ad industry was not spared. In April 2020, the number of positions in advertising, public relations and other related services declined 8.3% compared to the prior month, according to the Bureau of Labor Statistics.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
APRIL 13, 2023
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.
Adweek
APRIL 13, 2023
If you were among the millions of devotees of AMC's much-missed Breaking Bad, odds are you recall the climactic Season 5 episode "Granite State." Bedeviled by the collapse of his meth empire, Walter White attempted to coerce his sketchy lawyer, Saul Goodman, to come with him on the lam--but Goodman did not want any part.
Ad Monsters
APRIL 13, 2023
In February, the FTC reported that U.S. consumers lost $8.8 billion to scams, many of which occurred online. The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. The surge in malvertising has been a source of concern for Yuval Shiboli , Director of Product Marketing at GeoEdge. From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosyste
Adweek
APRIL 13, 2023
You might not be alone if, flush with cash during the doldrums of the pandemic, you spent too much money on something you never actually needed--in the last month, several media companies have felt the same way. On Wednesday, Vox Media announced it would spin off the social video publisher NowThis, which it acquired in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
APRIL 13, 2023
The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.
Adweek
APRIL 13, 2023
When Emily Siegel was in her 20s, she received a valuable piece of professional advice. After she had bemoaned working a longer day than co-workers rushing home to their children, a colleague reminded her, "You're playing that role now so someone can give you that grace later." Those words have only grown more resonant with.
AdExchanger
APRIL 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming The post Netflix Flexes Its New Ad Muscles; The Crocs Account appeared first on AdExchanger.
VideoWeek
APRIL 13, 2023
Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
APRIL 13, 2023
The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated.
Digiday
APRIL 13, 2023
The growth of short-form video advertising may not be a great thing for TikTok. This doesn’t necessarily mean it will be a bad thing either. Money continues to pour into the short-form video app at a clip, despite the ongoing controversies over it. But those dollars may not flow as fast as they once did, now there’s more competition — competition from the likes of Instagram Reels, YouTube Shorts and even Snapchat’s Spotlight.
Marketing Dive
APRIL 13, 2023
Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.
AdExchanger
APRIL 13, 2023
Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY The post Winning Minds With Targeted Health Care Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Wisey
APRIL 13, 2023
Adwisely was built to help eCommerce store owners save time and money by fully automating Facebook and Google ads for them. Through the years, we were honoured to work with thousands of amazing online stores around the world. We thought it’d be great to tell you at least about some of them, so meet the store of the month Outlet Magic Platform: Shopify Primary product category: Furniture Primary market: Sweden Adwisely user since: July 2022 Outlet Magic is a furniture and accessories store powere
Marketing Dive
APRIL 13, 2023
New parental controls and user safeguards follow a NBC News investigation revealing how predators have been exploiting photos of children.
Seth Godin
APRIL 13, 2023
Roller coasters are one of the safest ways to travel (they end up where they begin, but that’s a different story). People pay to ride on them because they feel risky, even if they’re not. Air travel is really safe, and the airlines work overtime to reduce the perception of risk as well. That’s why turbulence is so jarring–it’s not actually risky, but it breaks the facade.
Marketing Dive
APRIL 13, 2023
KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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