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IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization. The two-part announcement details two key initiatives with the LLM Content Ingest API Initiative, addressing publishers concerns prompted by AI agents and large language models, as well as AI-driven search summaries that reduce pub
Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing , for their podcasting spend.
Sara Benkirane has joined the ADvendio team as an Account Executive, covering primarily the UK market and supporting the French and Iberian markets. We are delighted to welcome Sara to the team. Her extensive experience working in beauty tech, strategic consulting, and most recently tech sales for a data protection tech firm will make her a massive asset to ADvendio, and we look forward to utilizing her expertise to further ADvendio’s expansion.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Oatlys marketers dont do normal even when it comes to market research. Usually its sanitized committee-approved, consultant-scripted and delivered too late to shape real creativity. Oatly, the oat milk brand, however, is taking a different approach one thats looser, more intuitive and built to serve the people actually shaping the brand. Its less about rigid frameworks and more about staying closer to culture, listening in real time.
In jujitsu, you don’t overpower your opponent. You redirect their momentum until they collapse under their own force. That’s precisely what AI did to Go-to-Market (GTM). It didn’t break the funnel. It let the funnel break itself. By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it.
Is your ad tech silently strangling your revenue? In today’s attention economy, every millisecond counts. Slow-loading ad scripts don’t just frustrate users; they demolish page RPM, tank SEO rankings, and leak revenue. But what if you could flip the script? Enter PubGuru Lightning Script 6.0, MonetizeMore’s breakthrough solution engineered to turn speed into profit.
Is your ad tech silently strangling your revenue? In today’s attention economy, every millisecond counts. Slow-loading ad scripts don’t just frustrate users; they demolish page RPM, tank SEO rankings, and leak revenue. But what if you could flip the script? Enter PubGuru Lightning Script 6.0, MonetizeMore’s breakthrough solution engineered to turn speed into profit.
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industrys first large marketing model. Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able … The post WPP unveils better mousetrap AI solution Open Intelligence first appeared on More About Advertising.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows or television ads before football matches is now a game of search engines, mobile screens, and constant user interaction With so many brands fighting for attention, it is not enough to be seen, so … The post Beyond the bookie: modern marketing for gambling brands first appeared on More About Advertising.
This weeks Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award. YouTube TV (Emmys edition) TelevisaUnivisions ad boss exits, Disneys new streaming bundle and more YouTube TV (Emmys edition) The conversation over whether YouTube is TV may be settled soon enough once and for all.
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Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environmentwhether they prefer using Salesforce or Slackwithout losing visibility into the full customer picture. Slack will now be the conversational front end for Salesforce. That happens through Salesforce Channels, specialized Slack channels tied to Salesforce records like accounts, opportunities or custom objects.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership and frequent task-switching pose significant challenges to meeting goals and producing positive business results. That’s according to a new report from Semrush, “ The Rise of the Full-Stack Marketer: 2025 ” ( registration required ), which takes an
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent emails. Or the inbox filled with spam, perhaps hundreds of thousands of emails that aren’t really an inbox.
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and creatives respectively), becoming CHI & Partners and then, somehow, The&Partnership. This morphed into T&Pm when its M/Six Media was absorbed into the creative agency to go officially full service (M/Six had various iterations too.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
TikTok really wants advertisers to see it as a place to drive full-funnel results not just boost brand awareness but deliver on performance too. We’ve been listening and building alongside our partners to create tools that drive full funnel growth on TikTok from that first scroll to the final purchase, TikToks global head of product solutions and operations, David Kaufman said during TikTok World, the platform’s fifth annual global ad product summit.
Someone recently asked me what I was proud of. Specifically, what I had done in my life, that had made me proud. I took a long time thinking about it. Not because I had to run through a cavalcade of possible answers, but because when I took away the things that made me proud by association rather than personal involvement – like family and friends – there wasn’t a lot left.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The 2025 Targeting Paradox: Fragmented Audiences, Converging Solutions In 2025, programmatic advertisers face a critical paradox: audiences are more fragmented than ever, spread across an average of 12+ devices per household, while privacy regulations and signal loss challenge traditional targeting methods. Despite 90% of global display ad spend flowing programmatically, only 38% of marketers feel equipped to unify cross-channel strategies effectively ( Deloitte ).
Those attending UTA and MediaLink’s annual executive dinner at Hotel du Cap-Eden-Roc in Antibes this year will see special appearances by comedian Sebastian Maniscalco and Grammy Award-winning artist St. Vincent.
Football just never goes away (you can see why some players “develop” injuries at this time of year so they can sneak away to injure themselves properly in Ibiza.) There’s so much sport-related stuff in adland (mostly football) that there’s a growing new breed of sports specialist agencies and one such is the UK’s Homeground, … The post New balls from Beats by Dre and Puma first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication. Gaming brands are increasingly aligning themselves with peoples habits and expanding into broader pop culture Xtrim streaming service: Lag or Bad Paradais DDB Take the Lag or Bad campaign, for example. I find it brilliant … The post Biborgs Lory Martignoles: My Top (Gaming) Tips for Cannes first appeared on More About Advertising.
KFC relaunched its rice bowls this year, and this new work from Mother concedes that its the one dish that really cant be eaten with your fingers. Enter the Finger lickin fork, crafted by jeweller Sam Ozanne and available to a few favoured fans via social media. Meg Stigant, junior brand manager at KFC said: … The post Fork lickin good. Mother creates cutlery for KFC first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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