Adweek

MAY 19, 2025

WhatsApp wants to assuage users concerns about privacy in its largest marketing campaign to date.

Marketing 321

Marketing Advertising 321

Martech

MAY 19, 2025

Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.

Marketing 118

Marketing Education Manufacturing Communications 118

Adweek

MAY 19, 2025

Amy Reinhard showcases Netflix's adtech updates at upfront, including AI that puts brands closer to content.

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Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

Conversion Rate 108

Conversion Rate Brand Awareness MarTech Education 108

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 19, 2025

U.S. audiences will have access to new episodes for free on PBS stations and PBS Kids digital platforms.

Audience 270

Audience 270

Seth Godin

MAY 19, 2025

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort, but you do.

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Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Advertisers arent just talking about attention; theyre inching closer to buying on the metric. As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewabi

Viewability 84

Viewability Click Through Rate Pop-Up Ad Server 84

Adweek

MAY 19, 2025

The ad connects Michael Jordan, Magic Johnson, and Tim Duncan fans to the Anthony Edwards, Shai Gilgeous-Alexander, and Jalen Brunson present.

Marketing 211

Marketing 211

Martech

MAY 19, 2025

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their Martech Day event. Its remarkable growth doesnt even include all the custom GPTs and home-grown apps marketers are building with AI tools. The growth has slowed over the years, but thats a sign of a mature market and the inevitable consolidation and M&A that comes with growing up.

MarTech 86

MarTech Finance Marketing Media 86

Adweek

MAY 19, 2025

Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities.

Marketing 205

Marketing Media Agency Advertising 205

Advertisement

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Advertising

Digiday

MAY 19, 2025

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data. But this years upfronts have thrown a spotlight on the growing list of challenges facing marketers in the space, from turbulent economic conditions to the looming threat of a pharmaceutical TV ad ban floated by U.S. secretary of health Robert F.

Pharmaceuticals 75

Pharmaceuticals Marketing Media Advertising 75

Adweek

MAY 19, 2025

Vitamix has appointed Colle McVoy as its new agency of record after a three-month nationwide review, with the agency tasked with overseeing the brands Household portfolio.

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Agency 222

Digiday

MAY 19, 2025

Youve seen the headlines: The TCF is illegal. RTB ruled unlawful. But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgiums Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union.

Clickbait 67

Clickbait Advertising Media Marketing 67

Adweek

MAY 19, 2025

Diageo introduced a cost-savings program aimed at achieving $500 million in savings over three years.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Rob Campbell

MAY 19, 2025

After the relatively heavy post of yesterday , let’s go on a tangent that I am pretty certain even a protractor wouldn’t be able to measure. This is a post about dance. That’s 6 words I am pretty sure you never thought you’d read on here. But the reality is, I am pretty besotted with dance, just like I am pretty besotted with anything when the person doing it is not only good at it, but is committed to being their best at it, in the moment they are doing it.

Marketing 64

Marketing Advertising 64

Adweek

MAY 19, 2025

He's been the senior director of sales at WFTX since May 2022

Affiliates 198

Affiliates 198

Digiday

MAY 19, 2025

As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflation. The uncertainty has left marketers shaken because it’s historically meant cuts to marketing budgets. But as one of the biggest spending categories in media and marketing, auto makers arent ready to take their foot off the gas just yet.

Media 58

Media Marketing 58

Adweek

MAY 19, 2025

Last week, weekday morning anchor Keith McGilvery left the station after eight years.

Affiliates 159

Affiliates 159

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MAY 19, 2025

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [.] The post How AI is Changing the Ad Tech Industry Beyond Just Automation appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech Advertising 59

Adweek

MAY 19, 2025

Biden's announcement led to breaking news interruptions across many news networks.

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Digiday

MAY 19, 2025

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what the second-order impact, or opportunity for both independent DSPs and sell-side players.

Demand Side Platform 56

Demand Side Platform Retail Media Advertising 56

Adweek

MAY 19, 2025

In this week's episode of Adspeak, senior media reporter Mark Stenberg unpacks why The Los Angeles Times lost $50 million last year.

Media 263

Media 263

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

MAY 19, 2025

When Meta announced it was terminating its use of fact-checkers on Facebook and Instagram back in January, the industry speculated that the move could deter brand safety-conscious advertisers from spending on the tech giant’s social platforms. But the company’s Q1 earnings indicate that brands are not so easily spooked. Meta’s revenues, the vast majority of which come from ad sales, were up 16 percent YoY during the first three months of 2025, suggesting advertisers didn’

Advertising 52

Advertising Conversion eCommerce Media 52

Adweek

MAY 19, 2025

At one point he sad, KFOR, take your fake news somewhere else today. Thank you for your time. Any real questions from the media?

Media 212

Media Affiliates 212

Exchange Wire

MAY 19, 2025

In todays Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musks antitrust claims against X, Meta moves to dismiss the FTCs monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards [.] The post Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musks X Lawsuit appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 19, 2025

The new facilities at Highlands Plaza are expected to be fully operational by the beginning of 2026.

Affiliates 159

Affiliates 159

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

MAY 19, 2025

Subscribe: Apple Podcasts • Spotify Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last weeks Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more of an always-on marketplace.

Marketing 53

Marketing Agency Media Advertising 53

Adweek

MAY 19, 2025

The new network will be led by executive producer Craig Huber, a Michigan native with more than three decades of journalism experience.

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AdPushup

MAY 19, 2025

Contextual ad networks are the best bet for publishers to start with contextual advertising. With the advent of privacy-first platforms, contextual ad platforms will play a major role in redefining programmatic advertising. In a world where ad serving and digital privacy lock horns, contextual advertising comes as a respite. Unlike traditional ads that utilize third-party [.

Ad network 52

Ad network Advertising 52

Exchange Wire

MAY 19, 2025

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [.] The post Spyrosoft Group Launches New Ad Tech & Martech Development Company appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech MarTech Advertising Marketing 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing