Adweek
JULY 3, 2023
Have you ever watched your favorite content creators and felt like you really know them? That's the vibe you get from Chris Olsen's content. He's active on TikTok and has recently launched his own coffee brand, Flight Fuel. Olsen's viral content inspired Flight Fuel, a coffee brand that revolves around airplanes. Having consumed a lot.
AdExchanger
JULY 3, 2023
When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare. The post MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic appeared first on AdExchanger.
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Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of them, including startups, simply redlined through the crisis at maximum speed. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.
AdExchanger
JULY 3, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019. The post Comic: Independence Day appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 3, 2023
The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating your first-party customer data. Since CDPs depend on how you collect your customer data, marketers need to put some work in on the front end to reap the full benefits of the tool.
Seth Godin
JULY 3, 2023
The future never arrives, of course, but it has a powerful force that’s impossible to avoid. We can see it as a threshold, a doorway toward something new. Or we can fight it as an unwanted change, and discover that it has traction, tenacity and leverage. We can influence the future, but we can’t pretend it doesn’t exist.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JULY 3, 2023
The esports betting company Rivalry is developing original characters and IP to raise its profile among gamers and esports fans. Instead of working directly with esports leagues or teams, Rivalry is using a guerrilla marketing approach to organically insert its mascots into esports broadcasts and live events, increasing engagement and activity around its social accounts and esports betting platform.
Rob Campbell
JULY 3, 2023
So today is July 4 – a day where lots of America go crazy celebrating freedom from the Brits. And while I appreciate I descend from those Brits who stole lives, livelihoods and land, I hope America realises the day they embrace is only relevant to some. Put simply, Independence Day is a white America celebration … and given the way they behaved to Native and African Americans, it’s not something I’d be treating as a national holiday, which is why I – like many other
Digiday
JULY 3, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify If you’re feeling a little punch-drunk by all the economic downturn talk through the first six months of 2023 (and really, through the last six-plus months of 2022), you’re not alone. Digiday editors and Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson are feeling it too. At the year’s midway mark, the pair compare notes on the state of the media and advertising industries.
AdvertiseMint
JULY 3, 2023
Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? With a huge and engaged user base, marketing your business on this platform can be an excellent way to reach potential customers. In this blog post, we’ll discuss how much TikTok ads cost and provide some tips for effective marketing on the platform.
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VideoWeek
JULY 3, 2023
MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Over 300 employees were made redundant, bringing an end to a turbulent period for a company once regarded as one of programmatic advertising’s brightest and most promising stars. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately.
Brid.tv
JULY 3, 2023
The growth of user content-driven platforms and the appearance of influencer culture has allowed user-generated content to become a standard in the current digital landscape. Nowadays, social media platforms such as YouTube and TikTok are completely reliant on it. However, before publishers decide to feature this type of content on their websites, they should consider its benefits and drawbacks.
Exchange Wire
JULY 3, 2023
In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation Japan is reportedly [.] The post Japan Considers Mild AI Regulations; Goldman Sachs Looks to Exit Apple Partnership appeared first on ExchangeWire.com.
Single Grain
JULY 3, 2023
As market conditions shift and job tenures become shorter, Chief Marketing Officers (CMOs) are realizing the value of building their personal brand to secure better career opportunities. However, personal branding isn’t limited to CMOs alone; professionals at all levels within a company can benefit from cultivating their personal brand. In this post, we’ll explore why personal branding matters, the strategies behind it, and how it can enhance your professional journey.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smarty Ads
JULY 3, 2023
The ecommerce advertising market is growing exponentially. Sounds impressive, but if we look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023, global ecommerce sales will reach $6.5 trillion, and with the impact of a COVID-19 traffic surge, this transformation.
Single Grain
JULY 3, 2023
Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. In this article, I will share the top eight tactics you should use in your search engine marketing campaigns to help your business dominate the digital landscape.
Smart-Hub
JULY 3, 2023
In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. If you’re eager to explore the outstanding ad exchange platform solution and advantages of this cutting-edge advertising approach to unlock new opportunities for your business, you’ve come to
VideoWeek
JULY 3, 2023
While consumers clearly care about the sustainability of the brands whose products they buy, some brands have a tricky time communicating their sustainability credentials. Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. In other cases brands, aware that they’re still only part way through their sustainability journeys, worry that speaking honestly about the progress they’ve made
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Clearcode
JULY 3, 2023
Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. Ideas, budgets, and requirements are growing alongside the development of this new channel. The AdTech industry is, on the other hand, striving to establish new standards that will help brands effectively reach new customers. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of qu
Single Grain
JULY 3, 2023
Influencer marketing is the guerrilla marketing of online media. Tapping into reputable personalities on social media has proven to be a potent strategy for many brands in boosting brand visibility, engaging with target audiences, and driving conversions. In this post, we will delve into eight tips and tactics to help you master the art of influencer marketing and improve your influencer marketing strategy.
More About Advertising
JULY 3, 2023
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored by Alchemists Marketing Advisory in association with trade body ISBA and marketing consultancy CvE) 90% of brands surveyed reported significant gaps between their initial expectations of the enterprise and the eventual reality. Despite this, 60%.
Single Grain
JULY 3, 2023
Are you looking for a shift in your career? Are you looking for a cash flowing business that you can jump into fairly quickly to supplement your income? Well, you’ve come to a great place to figure that out! There are some business models offer great potential for financial success and can be pursued with minimal upfront costs. Whether you’re passionate about blogging, social media or flipping items, we believe these options can work for practically anyone.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 3, 2023
Vincent Bolloré has officially stepped down from his Vivendi media empire (including Havas) but he’s still making waves in France, he’s allegedly behind changes at Le Journal du Dimanche as he’s suspected of plotting a right-wing Murdoch-style French bully pulpit. Son Yannick is now officially in charge and he, dad and what looks very much.
More About Advertising
JULY 3, 2023
Selected tennis highlights will be shown in 13 UK cities. Ocean Outdoor will present live action from Wimbledon across its UK network of digital screens and host two experiential tennis themed spaces in partnership with The All England Lawn Tennis Club and Vodafone. The two-week activation includes the return of the flagship Wimbledon Experience W12, The post Ocean Outdoor brings Wimbledon Experience to Out of Home with Vodafone first appeared on More About Advertising.
More About Advertising
JULY 3, 2023
I’m stuck on a desert island? Away from slack, emails, zooms, social media, WhatsApp and middle-of-the-night wake ups from my kids? I mean, it sounds kind of idyllic. But I know in reality, I’ll be pretty bored after a day of sun soaking, sea dipping and making sandcastles with nothing to feed my never-ending curiosity. The post Joan London ECD Kirsty Hathaway picks her Desert Island Ads first appeared on More About Advertising.
More About Advertising
JULY 3, 2023
Andy Murray enters the Wimbledon lists this week and his fans will be hoping the (oldish) body stands up – he’s had so much surgery he probably rattles. It’s clearly an opportunity for his sports brand Castore and agency FCB has taken the pelvis by the horns in this off-the-wall Out of Home campaign (there. The post Andy Murray sports brand Castore gets up close and personal in OOH campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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