Adweek
AUGUST 1, 2022
Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.
Martech
AUGUST 1, 2022
Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Some 71% think U.S. ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. At the same time, those surveyed are scaling back expectations for this year.
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Adweek
AUGUST 1, 2022
The Brandtech Group, formerly You & Mr Jones, is in negotiations to acquire digital marketing company Jellyfish. Top line Launched in 2005, Jellyfish currently holds a client roster that includes Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Facebook. The talks come two-and-a-half years after Jellyfish received and investment of $612 million (500 million pounds).
Marketing Dive
AUGUST 1, 2022
Before he was Luke Skywalker, Hamill was fired by the chain for using a clown voice while manning the drive-thru — a role he resumed for a campaign stunt.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 1, 2022
Before he was ever Luke Skywalker, the Joker or Skeletor, veteran actor Mark Hamill tried his hand at a totally different role: Jack in the Box employee. As a teen in the '70s, he didn't find nearly as much success in the drive-thru window as he'd later have throughout his long-tenured film and TV career--in.
Marketing Dive
AUGUST 1, 2022
As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 1, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot.
Adweek
AUGUST 1, 2022
An update from YouTube allows creators to take up to 60 seconds from their existing long-form videos and convert them into YouTube Shorts. Creators will have access to editing tools including filters, text and the timeline editor, and YouTube Shorts created from existing long-form videos will link back to those videos so that viewers can.
Martech
AUGUST 1, 2022
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? That’s the question we put to you and the response was a resounding “Yes.” Among the results we found most surprising in our 2022 MarTech Career and Salary Survey was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with.
Adweek
AUGUST 1, 2022
The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn't alone. A group of women join in for a mesmerizing dance as a voiceover says: "This is a woman. She has a body. Her body has. never been studied properly, ever. Not.
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Marketing Dive
AUGUST 1, 2022
A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.
Adweek
AUGUST 1, 2022
Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway. A new pre-owned section on the retailer's website showcases a curated collection of women's clothing that.
AdExchanger
AUGUST 1, 2022
The Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the US. (It passed in 1996.) But does this patient data protection law apply to data-driven advertising and online data collection? The answer is yes and no. The post Concerns About Advertising Using Health Data Are Rising.
Adweek
AUGUST 1, 2022
Twitter Blue now costs more green. The social network began informing users of its subscription service that starting in October, the cost will rise from $2.99 per month to $4.99 per month, with the price hike also applicable in Australia (to 6.99 Australian dollars from 4.49), Canada (to 6.49 Canadian dollars from 3.49) and New.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 1, 2022
An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.
Adweek
AUGUST 1, 2022
In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who'd fought in World War II. Some 20,000 troops a day boarded ships bound for home. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades. Those who'd fought in Europe frequently.
Martech Series
AUGUST 1, 2022
Highstreet World, the leading retail-focused metaverse being built as an MMORPG, is partnering with Animoca Brands for an “Initial Home Offering” (IHO) of 5,000 futuristic All-Terrain Trailers. These homes will be available for purchase by Highstreet users, marking the next step in Highstreet World’s creation of its metaverse, carrying forward the vision of bringing together the stories and adventures of traditional brands and Web3 ecosystems forming the foundation for the futu
Adweek
AUGUST 1, 2022
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote in our Adweek Readers' Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 1, 2022
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not. Continue reading » The post Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies appeared first on AdExchanger.
Adweek
AUGUST 1, 2022
What will the Instagram experience look like over the next couple of years, and will the answer to that question be, "Like TikTok?" Instagram began testing a new version of its application's home feed in May, which featured full-screen photos and videos, much like TikTok, and reactions to the test were strong. Photographer Tati Bruening.
Ad Monsters
AUGUST 1, 2022
Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be a refuge from cookies and MAIDs, consumer tech companies like Apple are doing their best to ensure that email doesn’t become another tracking vector.
Adweek
AUGUST 1, 2022
The BeReal social networking application encourages every user to share one post per day. As people use the BeReal app, it's possible that they may experience technical issues. If this is the case, they can clear the app's cache from within its settings menu in an attempt to fix these issues. Our guide will show.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
AUGUST 1, 2022
Kuaishou announced it gained the ISO/IEC 27701 and ISO/IEC 27001 certification in China as well as multiple countries in Latin America, Southeast and South Asia , and the Middle East. ISO/IEC 27701 and ISO/IEC 27001 is an international standard on how to manage information security. ISO/IEC 27701 is a privacy extension to ISO/IEC 27001 with additional requirements in order to establish, implement, maintain, and continually improve a Privacy Information Management System (PIMS).
Adweek
AUGUST 1, 2022
It's a tale as old as startups: One day you're going through the motions at work. The next, your company has run out of money and you're left looking for a new job. That's the position Zach Kitschke was in nine years ago. At the time, he was writing about technology and startups for From.
Martech Series
AUGUST 1, 2022
YouAttest, a leading provider of Identity Audit and Compliance tools, announced YouAttest Enterprise, an enhanced and customized edition of the company’s cloud-based identity governance solution for companies and organizations requiring cost-efficient but effective security and compliance for users, roles and applications. The Application Programming Interface (API) incorporated in YouAttest Enterprise helps guarantee speed, safety and agility in the exchange of information between YouAttest and
Adweek
AUGUST 1, 2022
Pinterest reported revenue of $666 million for the second quarter, up 9% versus the second quarter of 2021 and 16% from the first quarter of this year. The company said in its letter to shareholders that revenue from shopping ads grew at double the rate of overall revenue year-over-year, adding that it saw strength from.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
AUGUST 1, 2022
Seasoned finance and operations executives will help FloorFound rapidly scale its business as retailers turn to recommerce in record numbers to drive sales and protect the planet. FloorFound, the pioneer and leader in recommerce for oversized items, announced the appointment of Corey Blahuta as Senior Vice President of Finance and Mandy Shellnut as Senior Vice President of Operations.
Adweek
AUGUST 1, 2022
The BeReal social networking application sends users a notification each day to encourage them to share their daily post. By default, the app will set each user's time zone to their real time zone in order to ensure that they receive these notifications during daytime hours. However, users can change their time zone setting from.
Digital Turbine
AUGUST 1, 2022
After two years when school was online or hybrid for most students worldwide, schools and companies have begun to return to a more normal education paradigm, which means a return to more traditional back-to-school shopping. To better understand the upcoming school year, what school supplies will be purchased, and how consumers will do their back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey in its inventory.
Adweek
AUGUST 1, 2022
If any part of your summer has been spent languishing in an airport because of a canceled flight, being involuntarily separated from your luggage for days, fighting with an Airbnb host over exorbitant cleaning fees, struggling to avoid being infected with the virus du jour and/or doomscrolling on your phone because the world is on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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