Thu.Aug 04, 2022

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Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

Adweek

It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this.

Marketing 358
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Facebook to shut down live shopping feature

Marketing Dive

The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.

Media 134
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What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon

Adweek

Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with.

Marketing 350
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Instagram strongholds influencer marketing despite growing competition

Marketing Dive

Instagram is set to maintain its spot as the top platform for influencer marketing this year, but growing competition from TikTok looms.

Marketing 132
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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HBO Max and Discovery+ Will Merge Into a Single Streaming Service by Summer 2023

Adweek

After a wild 24 hours of (Twitter) speculation, Warner Bros. Discovery has shed more light on the fate of HBO Max. The company detailed a timeline for its plans to combine HBO Max and Discovery+--the marquee streaming services that existed prior to WarnerMedia and Discovery's merger last April--with the blended offering coming to the U.S.

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Pinterest foresees lackluster ad growth amid economic uncertainties

Marketing Dive

Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

Retail 128

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Busch Light turns 30-pack into DIY acoustic guitar

Marketing Dive

The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

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Patience and Observation Are Your Best Bets to Foray Into NFTs

Adweek

Editor's note: This is the first of a two-part series. Web3. NFTs. The metaverse. These terms were virtually nonexistent when the pandemic began but have since forcefully entered the lexicon alongside doomscrolling and "yeet." Words first heard from the mouths of 20-something colleagues or perhaps from Gen X clients trying to keep up. And although.

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74% of B2B marketers expect budgets to increase next year

Martech

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. Nearly two-thirds expect a moderate increase.

Marketing 127
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McDonald’s and Burger King Tussle for Loyalty

Adweek

Scary clowns, hidden Big Macs, cheeky billboards--Burger King and McDonald's aren't averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food.

Food 306
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Roblox hosts cartoon reruns as metaverse content strategies evolve

Marketing Dive

Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming.

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‘Everyone Belongs’ in GapKids’ Joyful Back-to-School Campaign

Adweek

For many kids, starting a new school year can be one of the most daunting times in their young lives. It can be even more so when they are differently abled or settling into new family dynamics at the same time. With this in mind, GapKids wanted its latest campaign to inspire these children to.

Fashion 306
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How Cherry Bombe uses email to make customers smile

Martech

Image courtesy Cherry Bombe. After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. “Publishing was my world, but the restaurant really opened my eyes.

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Washington Post’s New Slate of Columnists Will Reel in Its Younger Audiences

Adweek

This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience. Contributors include mental health professional Sahaj Kaur Kohli, TikTok content creator Jules Terpak, author and columnist Damon Young and former Teen Vogue editor in chief Elaine.

Audience 303
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Will Apple Be The New Ad Tech Challenger?

AdExchanger

Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among.

Ad Tech 119
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For National IPA Day, Firestone Walker Brews a Short Film on the Art of Hop Farming

Adweek

Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

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Rent-A-Center adds tools for localized online-to-offline marketing

Marketing Dive

The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

Marketing 116
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H&M Recruits Jane Fonda and JaQuel Knight to Move the World

Adweek

H&M has a message for the world and the sportswear market: "Move." The retailer has set its sights on "democratizing sportswear" with the launch of a new brand, H&M Move that "aims to equip the world with stylish and functionable 'movewear' that will support movers of all abilities and skills to move comfortably and confidently.

Retail 279
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Criteo Sees A Bump – In Profit, Not Revenue – And Stands Out In A Weakened Ad Tech Field

AdExchanger

In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends. The company reported revenue of $495 million for the second quarter, which was down year-over-year from. Continue reading » The post Criteo Sees A Bump – In Profit, Not Revenue – And Stands Out In A Weakened Ad Tech Field appeared first on AdExchanger.

Ad Tech 113
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Twitter, Opendorse Extend NIL Partnership to Personalized Game Highlights

Adweek

Twitter and Opendorse expanded their NIL (name, image, likeness) partnership for student athletes to include personalized game highlights via technology from sports technology startup Tempus Ex Machina that can be shared to their Twitter handles. All Pacific-12 Conference student-athletes, beginning with football and men's and women's basketball, will have the opportunity to earn income from.

Marketing 278
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Coors Banquet supports firefighters with special packaging, capsule collection

Marketing Dive

In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

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Tiffany & Co. Releases $50K Necklace Replicas of NFT Collectibles, Which, Naturally, Are NFTiffs

Adweek

Tiffany & Co. is taking non-fungible tokens (NFTs) into the physical realm with a pricey new necklace offered exclusively to holders of CryptoPunks art, a set of pixelated-looking avatars that have become popular in cryptocurrency-adjacent circles. For around $50,000 (30 Ethereum), owners of these NFT artworks can pay to have a hand-crafted diamond-encrusted pendant made.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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IHG books priciest campaign in a decade to promote loyalty revamp

Marketing Dive

“Guest How You Guest” depicts hotel visitors enjoying a pampered lifestyle, a potential response to the shambolic travel season.

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Paramount+ Adds Nearly 5 Million Subscribers, Breaking 43 Million

Adweek

In a down quarter for many streaming services, Paramount hasn't yet peaked. The company's flagship streaming service Paramount+ added 4.9 million subscribers during the second quarter, growing to over 43 million. That's despite removing 1.2 million subscribers in Russia. Paramount+'s 4.9 million additions remain down from the 6.8 million subscribers it added last quarter, but.

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The Big Story: Meta’s HIPAA Violations And The Rise Of MMM

AdExchanger

HIPPA is in the news. Meta just got sued over an alleged violation of the law. But HIPAA, which stands for the Health Insurance Portability and Accountability Act, is a much-misunderstood piece of legislation. For example, it only applies to a narrow set of “protected entities.” When one of those protected entities shares information with. Continue reading » The post The Big Story: Meta’s HIPAA Violations And The Rise Of MMM appeared first on AdExchanger.

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Learn-and-Earn: Securing a Future in Web3 for All  

Adweek

With the rise of the Web3 ecosystem, internet users have a new opportunity to gain employable skills as well as the transformative potential to enhance economic mobility. Rakia Reynolds, founder of Skai Blue Media, joined Adweek's Women Trailblazers Summit to share the importance of high-quality education around crypto and how she continues to break barriers.

Education 264
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines

Martech Series

Latest report marks company’s second consecutive year as player in personalization space. SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. According to Gartner, “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: Marketing: De

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Beats By Dre Celebrates Marcus Rashford Ahead of Soccer Season

Adweek

In a bid to instill belief in its audience and ahead of kicking off the Premier League soccer season in the U.K., headphone brand Beats By Dre has released an online film featuring Manchester United striker Marcus Rashford narrated by rapper Santan Dave. The 58-second spot titled "Never Beaten" was illustrated by Gaia Alari and.

Audience 264
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US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues

Martech Series

Ad spending on audio/video streaming services to see strong gains. US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. Rising levels of consumer spending are expected to support expansion of corporate revenues and the creation of new firms and brands, and by extension, advertising budgets, fueling growth.

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Twitter Details Several Updates for Professionals on Its Platform

Adweek

Twitter revealed several updates Thursday for professional accounts on its platform, highlighted by global availability of the Location Spotlight feature. Vice president of product management James Kelm and senior product manager John Stokvis explained in a blog post Thursday, "Professionals--whether they are creators, nonprofits, developers, small business owners or big brands--come to Twitter every day.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.