Adweek
FEBRUARY 2, 2023
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.
Martech
FEBRUARY 2, 2023
This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.
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Adweek
FEBRUARY 2, 2023
Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms.
Marketing Dive
FEBRUARY 2, 2023
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases driving spend in Q4, according to Comscore.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 2, 2023
Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started to cripple social platforms' ability to execute targeted advertising, tech companies faltered--but Google seemed to be insulated.
Martech
FEBRUARY 2, 2023
Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? Voices at the IAB will tell you that they have a big role to play. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, meas
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 2, 2023
Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Dig deeper: What is a conversion optimization platform?
Adweek
FEBRUARY 2, 2023
After a competitive review, Levi's selected Droga5 New York and Sao Paulo as its new lead creative agency last year to develop a global campaign celebrating the 150th anniversary of the brand's 501 Jeans. The result is "The Greatest Story Ever Worn," kicking off during the Grammy Awards on Sunday with the release of three.
Marketing Dive
FEBRUARY 2, 2023
Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.
Adweek
FEBRUARY 2, 2023
It is a new era of Bud Light. And nowhere is that more evident than on advertising's biggest stage--the Super Bowl. Bud Light is shifting away from the absurdist humor of past years toward the fun in everyday life. The change comes with new a tagline: "Easy to Drink. Easy to Enjoy." The brand's Super.
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Marketing Dive
FEBRUARY 2, 2023
For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.
Adweek
FEBRUARY 2, 2023
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Priceline has been doling out travel deals for.
Marketing Dive
FEBRUARY 2, 2023
The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.
Adweek
FEBRUARY 2, 2023
Last May, the media company Bustle Digital Group hired Jon Wilde, formerly the global digital director at GQ, to revamp its Culture & Innovation portfolio by infusing it with celebrity coverage and a slate of signature events and editorial packages. At the time, the C&I group included Mic, Gawker, Input and Inverse, two of which--Mic.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
FEBRUARY 2, 2023
The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.
Adweek
FEBRUARY 2, 2023
If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it's rarely positive. But the truth is the advertising and marketing talent industry.
Martech Series
FEBRUARY 2, 2023
Many business leaders and investors think that having access to customer data can provide them an unassailable competitive edge. More customers means you have more data and you need to collect the data. Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does.
Adweek
FEBRUARY 2, 2023
Valentine's Day marketing for oblivious significant others writes itself around this time of year. "Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn't get the measurements for] at [insert brand] today." It's holiday marketing precipitated on not knowing your.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
FEBRUARY 2, 2023
Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an offline environment, such as building user journeys, where touchpoints or interactions are unified and tied to an individual for attribution.
Adweek
FEBRUARY 2, 2023
When it comes to Paramount+'s Super Bowl ad, you can take it at face value. After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount+'s Tulsa King, Sylvester Stallone. The ad once again takes place on Paramount Mountain, but the setting has a new.
Martech Series
FEBRUARY 2, 2023
Persado Deems Motivation the Next Frontier of Generative AI and The Future of Personalization For enterprises, OpenAI’s ChatGPT is a potent foundation for automated content generation but understanding what motivates people to take action is the next frontier of generative AI technology. Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact.
Adweek
FEBRUARY 2, 2023
The structural and societal problems we face today may be daunting, but there have never been so many possibilities for deconstructing old systems and creating new solutions for the future. Celebrating the potential for real change can be a vital component of motivating oneself to take action.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
FEBRUARY 2, 2023
As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. On Wednesday, the artificial intelligence lab invited people to join a waitlist for ChatGPT Plus, which for $20 per month, would give them early access to new features and other privileges. Meanwhile, marketers are setting their sights past the free version and integrating their own data sets with OpenAI’s large language models.
Adweek
FEBRUARY 2, 2023
Accenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap's James Temple joins as its global metaverse lead. Pahladsingh joined from TBWANeboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency.
Martech Series
FEBRUARY 2, 2023
Entytle has a banner 2022 year – delivering innovations and value to customers while bringing $350B Assets Under Management “Entytle is night and day different from when we first explored a partnership a few years ago; we made a decision to go with an internal solution that hasn’t advanced in years, and you have moved light years ahead of the competition.
Adweek
FEBRUARY 2, 2023
February is Black History Month, and to celebrate, Messenger released a Black History Month chat theme featuring textile patterns created by Hadiya Williams. When the Black History Month chat theme is activated, the chat's emoji will automatically change to the black heart emoji. Our guide will show you how to use the Black History Month.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 2, 2023
Chief Marketing Officer Shafqat Islam and Chief Sales Officer Sebastiaan de Jong will help the global leader in content management and experimentation continue to reinvent how marketing works. Optimizely , the leading digital experience platform (DXP) provider, today announced it has named digital marketing veterans Shafqat Islam and Sebastiaan de Jong as Chief Marketing Officer and Chief Sales Officer, respectively.
Adweek
FEBRUARY 2, 2023
Despite an overall mixed performance in the last quarter, Amazon continued to steadily expand its ads business, clocking 19% in year-over-year growth even as tech giants like Meta and Google have seen sales slow. The online shopping giant said in its earnings report this week that it brought in $11.6 billion of ad sales in.
Martech Series
FEBRUARY 2, 2023
Real estate CRM Wise Agent announced the addition of AI Writing Assistant, an AI content writing aide, to their platform. Real estate CRM Wise Agent announced the addition of AI Writing Assistant, an AI content writing aide, to their platform. Powered by Open AI’s GPT-3, the feature is designed to help real estate agents create high-quality marketing content quickly and easily.
Rob Campbell
FEBRUARY 2, 2023
Congrats, you survived my first week back. OK, so it was only 3 days, but I’m still impressed. But I don’t want you to heading into the weekend thinking you’ve already mastered the art of dealing with my rubbish, so here’s something to test you. Good news. It’s not about Queen. Or Birkenstocks. Or Nottingham Forest. Bad news.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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