Adweek
NOVEMBER 23, 2022
R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving away from its city model in the.
The Ad Tech Blog
NOVEMBER 23, 2022
Disclaimer: I’m not a financial expert, and I’ve worked only with a few Fintech startups. I’ve run into different positions regarding equity compensation: Founders who want to give you equity no matter what, with the goal of bringing down costs Founders who don’t like to share any piece of their company and want to retain ownership Engineers who don’t care about equity and would take a higher salary Engineers who would love to own a piece of the company, even if tha
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Adweek
NOVEMBER 23, 2022
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including.
AdExchanger
NOVEMBER 23, 2022
A podcast interview withDavid CohenCEOIn early November, Elon Musk hosted an hour-long Twitter Spaces session about the future of advertising on the platform along with two (now former) Twitter executives, Continue reading » The post Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 23, 2022
With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri.
AdExchanger
NOVEMBER 23, 2022
Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. Prices are up, consumer spending is down and. Continue reading » The post Marketers Adapt Their Holiday Campaigns To The Chilly Economic Climate appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
NOVEMBER 23, 2022
Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. A study reveals that about 80% of customers are more likely to purchase with a brand if provided a smooth and personalized experience.
Adweek
NOVEMBER 23, 2022
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek's Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her.
Martech
NOVEMBER 23, 2022
Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion. A silver lining. Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend.
Adweek
NOVEMBER 23, 2022
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn't share exact numbers.
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Marketing Dive
NOVEMBER 23, 2022
The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.
Adweek
NOVEMBER 23, 2022
The retail industry was already undergoing massive changes before fears of a recession changed marketers' game plans once again. On the heels of Deloitte's annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk.
Martech Series
NOVEMBER 23, 2022
Ziflow attributes its 1980.3% revenue growth to its high-impact team and their customer-obsessed mentality. Ziflow announced that it ranked number 17 in the 2022 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Rankings are based on percentage revenue growth over the last four years. Ziflow grew 1980.3% during this period.
Adweek
NOVEMBER 23, 2022
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 23, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Sponsored Feed appeared first on AdExchanger.
Adweek
NOVEMBER 23, 2022
Adweek's tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators.
Exchange Wire
NOVEMBER 23, 2022
In today's ExchangeWire news digest: US tax filing websites have sent users' sensitive information to Facebook; Jack Ma's Ant Group is set to face a fine in excess of USD$1bn (~£842m) in China; and the UK's CMA prepares to advance [.]. The post Facebook Received User Data from Tax Filing Websites; China’s Central Bank to Fine Ant Group Over USD$1bn appeared first on ExchangeWire.com.
Adweek
NOVEMBER 23, 2022
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 23, 2022
iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. iion , the global adtech company that’s redefining monetisation and advertising for gaming, today debuts immersiion , a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
Marketing Dive
NOVEMBER 23, 2022
The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.
Martech Series
NOVEMBER 23, 2022
The Mexico -based business and economic news outlet expands content offering to include the free app, El Financiero Bloomberg+. El Financiero Bloomberg TV has announced the launch of a direct-to-consumer app that allows users to stream the network’s premium news programming and licensed Bloomberg content throughout Latin America and the United States.
Marketing Dive
NOVEMBER 23, 2022
Despite shrinking for the fifth consecutive month, ad spending in October was still the strongest it’s been so far this year.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 23, 2022
Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. Adnami CEO Simon Kvist Gaulshøj is determined to defeat both: How is fragmentation a concern for publishers: Well, the first point is that fragmentation clearly isn’t the issue that keeps publishers awake at night. Realistically, publishers care about revenue and yield, and they care about data.
More About Advertising
NOVEMBER 23, 2022
Canada faces Belgium today in its first 2022 World Cup match for 36 years. Meanwhile the Italians – whose team haven’t made the finals since Brazil 2014 – can only look on. Mondelez cheesy snack brand Fonzies, which sponsors the Italy team, has decided to encourage football-mad Italians to lend their support to Canada instead. The post Mondelez urges passionate Italian fans to support Canada in the World Cup first appeared on More About Advertising.
Martech Series
NOVEMBER 23, 2022
Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Most marketers reported they were extremely or very confident in measuring specific ROI of social media (64%), online video and mobile (59%) and search (58%).
Basis
NOVEMBER 23, 2022
All things considered, it’s a pretty remarkable time to be a marketer. Looking at the advertising landscape, there are more opportunities than ever to reach consumers in the right place and at the right time. But there’s no such thing as a free lunch, and there’s no great opportunity without risk. Indeed, there may be more ways than ever to connect with your target audiences, but there are also more ways than ever to court controversy—whether it’s an unfortunate ad placement next to unethical co
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 23, 2022
VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. VSBLTY was the “Editor’s Choice” for the top ranking in its annual listing of “20 companies that are in the forefront of providing Data Analytics solutions and transforming businesses.”.
Rob Campbell
NOVEMBER 23, 2022
As many of you know, I HATE the band, ‘The Smiths’ Hate. Hate. Hate. Hate. Hate. However, I recently saw an old article from their guitarist – Johnny Marr – that I really like. I should say that I’m not saying this because he also now hates the racist prick that is Mr Miserable Morrissey … or that he lives in Portland and has been known to play with some old W+K’ers … but because I absolutely love the last line of this quote: Maybe I like it because I
Martech Series
NOVEMBER 23, 2022
Osherov will oversee the complete customer journey, drive business growth, and further increase collaboration across the company. monday.com Ltd., a work operating system (Work OS) where organizations of any size can create the tools and processes they need to manage every aspect of their work, announced the promotion of Yoni Osherov to Chief Revenue Officer (CRO), making him the first person to hold this title at the company.
Digiday
NOVEMBER 23, 2022
When it comes to brand activations, Minecraft has historically lagged behind other metaverse platforms such as Roblox and Fortnite — but this could change soon. This Friday, Minecraft influencer Toby “Tubbo” Smith is officially launching TubNet, a Minecraft server with unique content and items tied to advertisers such as Kraft and Sony Pictures. The server was originally slated to open in August, but the team at TubNet — an independent company backed by the esports organization Misfits, which si
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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