Martech
MAY 16, 2022
Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? What brought you to where you are today ? I didn’t specifically study marketing, but I see people of all backgrounds and trades in marketing nowadays.
Digital Turbine
MAY 16, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads.
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Martech
MAY 16, 2022
Kristy Alexander, founder of Apple Rose Beauty. Image provided by Apple Rose Beauty. “I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking.
TheViewPoint
MAY 16, 2022
TheViewPoint team and our selected experts continue to share valuable tips for advertisers and publishers to maximize the effectiveness of. The post TVP Talks [Ladies Only] Getting to the Right Audience with CTV Advertising [Webinar Recording] first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 16, 2022
You’ve just graduated from MOpswarts and been declared a marketing ops (MOps) wizard. As you step off the train armed with a wand, sweet robes and cache of spells, you’re ready to help your company thrive with martech magic. You’re especially jazzed about the AlohoMOpsa spell you found hidden away in the bowels of MOpswarts, which allows you to remake the org structure of any company and move MOps closest to the department where it can best flourish.
Ad Monsters
MAY 16, 2022
A lot has been said about Supply Path Optimization (SPO) over the past few years – and for good reason. A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 16, 2022
S4Capital’s share price headed sharply downwards this morning following a good kicking in the influential UK Sunday Times yesterday (subscription required.) ‘How chaotic accounting engulfed Sir Masrtin Sorrell’s S4 Capital empire’ was the headline, referring to the essentially book-keeping problems that led auditor PWC to refuse to sign off S4’s accounts on two occasions (they’re.
TechCrunch Ads
MAY 16, 2022
Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners. CEO Verl Allen says that the new money, which brings the company’s total raised to $27.9 million, will be used to double Claravine’s headcount to 88 employees by the end of the yea and support product R&D.
More About Advertising
MAY 16, 2022
Libresse, best known for its work with AMV BBDO, has turned to Mother London to boost awareness of its Intimawear period pants, which replace the need for traditional sanitary products like tampons and towels. The work, which runs across Europe and Latin America, continues Libresse’s ongoing push to create a positive culture around periods, showing.
TechCrunch Ads
MAY 16, 2022
New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key players in the high velocity, surveillance-based ad auction system are processing and passing people’s data billions of times per day. “RTB is the biggest data breach ever recorded,” argues the ICCL. “It tracks and shares what people view online and their real-wor
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More About Advertising
MAY 16, 2022
First we get Judi Dench in NCA’s MoneySuperMarket ad, and now two other fine British actors — Helen Mirren and Richard E Grant — are in VCCP’s new campaign for Cadbury. Mirren and Grant’s appearances are only fleeting, and the ads are for Cadbury’s partnership with the Princes Trust, so they are unlikely to be. The post Helen Mirren and Richard E Grant in new Cadbury campaign first appeared on More About Advertising.
Digital Remedy
MAY 16, 2022
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math. Isolating the Impact.
More About Advertising
MAY 16, 2022
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant account move and the mighty resources of WPP’s newly-minted Open X team have now produced a new global “platform” for $20bn brand Sprite – ‘Heat Happens.’ And an all-powerful mnemonic – ‘bing bang bong, bing.
Playwire
MAY 16, 2022
Key Points. Historically, in-app ad monetization has not been publisher-friendly. Inefficiencies and roadblocks leave money on the table and make it difficult to manage integrations. Playwire is working to revolutionize the way in-app ad monetization is done. It’s all part of our top priority: prioritizing publisher needs.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 16, 2022
London newbie New Commercial Arts is hitting its stride now, a blockbuster with Judi Dench for MoneySuperMarket and now its Alzheimer’s Society debut in Dementia Action Week. The line is: “It’s not called getting old it’s getting ill,” underlining that dementia isn’t an inevitable function of age but an illness that can be treated with.
Digital Remedy
MAY 16, 2022
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math. Isolating the Impact.
Spoton Digital Media
MAY 16, 2022
By now you’ve certainly been told that video is an essential marketing tool for your business. But, knowing you need video and creating video are two different things. Many brands struggle with video marketing because they don’t know how to get started. On the surface, video marketing can be intimidating. Coming up with budget, content, filming, editing, and publishing videos can seem like a big undertaking.
TheViewPoint
MAY 16, 2022
For CTV marketing professionals, the value of artificial intelligence and machine learning technology lies not only in its capacity to. The post AI In CTV AdTech: Streamlining The Ad Bidding Process first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Relevant-Digital
MAY 16, 2022
Prebid.org , the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid. It is an open-source Chrome browser extension that allows for easy debugging and troubleshooting on publisher websites using Prebid.js to streamline header bidding management.
AdPushup
MAY 16, 2022
Analyzing the website can help publishers to understand their target audience and behaviour so that the website can be optimized with the customer journey to suit the special interests and needs of users. Optimizing user journeys can drive conversion increment, as users are more likely to buy a product/service when their experience with the brand [.].
Martech
MAY 16, 2022
Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new research paper. Some of that data is apparently going to martech providers. Email addresses can be used to track consumer behavior both on- and off-line, Of the 100,000 sites examined, email addresses were collected from 1,844 websites in the EU and 2,950 sites in the U.S., according to “Leaky Forms: A Study of Email and Password Ex
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