Martech Series

JANUARY 16, 2023

The expanded partnership accelerates search relevance and reduces search abandonment for ecommerce shoppers. Lucidworks’ expanded partnership with Google Cloud unifies our best-in-class solutions to give ecommerce brands the solution they need to drive conversions and delight shoppers,” said Mike Sinoway, Lucidworks, CEO.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

DECEMBER 9, 2022

“Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Coveo’s relevance engine is central to the functionality of our ecommerce sites. Project Management Institute. Athenahealth.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

AdvertiseMint

FEBRUARY 13, 2024

Are Facebook Advertising Campaigns Effective for eCommerce? When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business. Simple Tips to Boost Your Facebook Ads Campaigns for eCommerce Getting your audience to click and convert is the ultimate victory.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech Series

SEPTEMBER 14, 2022

BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced the winners of the 2022 Make it Big Awards. The Make it Big Awards were evaluated by a panel of seasoned industry experts, including: Sara Scurfield, Google head of ecommerce partnerships marketing. Winner: Beer Cartel.

eCommerce 65

eCommerce Impressions Retail MarTech 65

Digital Turbine

AUGUST 8, 2022

What makes this even more impressive is that Apple properties for the most part are only used by iPhone users which cuts its TAM in half. ECOMMERCE APPS BREAK TOP 10 FOR THE FIRST TIME. Consider, in Comscore’s recent rankings of the top 25 smartphone apps by reach , Apple properties ranked 4th behind Google, Facebook, and Amazon.

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

AdvertiseMint

FEBRUARY 10, 2024

Amazon is the most dominant force in the eCommerce industry. Overall Amazon Statistics Amazon’s dominance in eCommerce is nothing short of impressive. Overall Amazon Statistics Amazon’s dominance in eCommerce is nothing short of impressive. in the USA eCommerce market. Website traffic statistics.

Marketing 52

Marketing eCommerce Retail Shipping 52

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

AUGUST 31, 2022

BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch. BILDIT’s suite of fully-customizable features create immersive and personalized native mobile ecommerce app experiences that can increase conversions by 25%.

eCommerce 77

eCommerce Retail Banner Conversion Rate 77

Martech Series

JULY 28, 2022

These crawlers operate at astronomically high speed and accomplish the assigned tasks with impressive efficiency and accuracy. In the case of eCommerce sites, customers prefer to engage with sites that load rapidly, while the site limps when loading impacts brand loyalty. How to prevent bot attacks on your website/ eCommerce platform?

eCommerce 102

eCommerce Conversion Rate Impressions MarTech 102

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce.

Impressions 103

Impressions Finance eCommerce MarTech 103

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands. It also leads to higher engagement and conversion rates.

Advertising 87

Advertising Conversion Rate Conversion Impressions 87

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Martech Series

AUGUST 23, 2022

Throughout our long-standing collaboration with Krit, we’ve been impressed with how well their team grasped our objectives and quickly translated them into a fantastic user experience for our customers,” said Andrew Morris, Founder and CEO, GreyNoise.

Impressions 84

Impressions eCommerce MarTech Marketing 84

Martech Series

JUNE 14, 2022

I look forward to our ongoing partnership while we combine our strengths to build Nogin into a leading eCommerce business in the years ahead.”.

eCommerce 78

eCommerce Impressions Retail MarTech 78

Martech

OCTOBER 12, 2023

Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. FastrAI is built into the Fastr Frontend platform. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 109

MarTech eCommerce SEO Impressions 109

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

Marketing 111

Marketing eCommerce Retail MarTech 111

Ad Monsters

JANUARY 25, 2023

With their popular loyalty programs and ecommerce hubs, retailers can directly attribute advertising impressions to in-store buying behaviors. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. But retailers can’t act alone.

Retail 88

Retail eCommerce Media Audience 88

Martech

JULY 18, 2023

The impact on retail and ecommerce is growing, so marketers can’t ignore them. RMN ad impressions and all online and physical shopping activity can be linked to sales because all of these actions are taken by club members who have a deep relationship with the retailer. Why we care. They can choose curbside pickup and delivery.

Retail 86

Retail Media eCommerce Food 86

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. 30 per transaction. Lyft ad channels. Image: Lyft Media.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

Martech Series

OCTOBER 10, 2022

With Moloco Retail Media Platform, we enable ecommerce platforms of all sizes to level the playing field against larger competitors and build new revenue streams, all while improving experiences for all. million apps, 10 billion devices and 35 billion impressions per month. Moloco Cloud DSP is able to reach 190+ countries, 2.6

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech Series

JANUARY 8, 2023

Adds Kristi Argyilan, SVP, Retail Media for the Albertsons Companies, “Showing performance based on meaningful business outcomes versus simple impressions delivered is really what this partnership is all about; and it exemplifies what retail media will be bringing to the marketplace in the longer term.”

Media 76

Media Retail eCommerce Electronics 76

AdExchanger

OCTOBER 20, 2023

Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path optimization is cutting down reselling, which means less companies are touching each impression; and DSPs are going direct to publishers, while SSPs are going straight to buyers.

Impressions 109

Impressions eCommerce 109

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. The internet is being taken over by video content on websites, social media, and eCommerce stores--and the demand for video continues to grow. Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

Martech Series

NOVEMBER 7, 2022

Throughout his career Olson has served as an innovator and marketing leader at security and fraud management companies that have delivered solutions to the financial services, ecommerce, and public sector industries among many others. We feel fortunate to have found Scott,” said John Filby, CEO at Outseer. “He

Marketing 52

Marketing eCommerce Impressions MarTech 52

Martech Series

JULY 26, 2022

The company sits at the intersection of multiple, multi-billion-dollar markets across advertising technology, affiliate marketing and ecommerce, consumer data and publisher tools. “We’ve been impressed by the company’s continued innovation, rapid scaling, and high levels of customer satisfaction.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Free competitor tracking ShoppingIQ goes a step further by providing free competitor tracking.

CPC 103

CPC ROI Click Through Rate eCommerce 103

Single Grain

AUGUST 6, 2020

The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from. Best for SEO: 3DCart.

eCommerce 90

eCommerce SEO Shipping Marketing 90

InMobi

APRIL 21, 2021

As marketers prepare themselves to achieve their bigger and bolder goals for 2021, let’s take a look at some of the success stories which impressed judges at this year’s Digixx Awards organized by Adgully. We were thrilled to have received 5 key awards across multiple categories for our various unique campaigns.

eCommerce 52

eCommerce Impressions Retail Marketing 52

Ad Monsters

NOVEMBER 9, 2022

After onboarding a top ecommerce account, for example, we learned the business was running an audience-segmented Facebook structure, meaning each audience had its own ads. Audience consolidation is now the cornerstone of navigating a world in which the lines between audiences are blurred by data privacy policies. Sound simple?

eCommerce 67

eCommerce Marketing Audience Cookies 67

Martech Series

NOVEMBER 30, 2022

With the new promotions offering, we now have the flexibility to add a compelling incentive to any of our Instacart campaigns, helping customers stock up and save,” said Raquel Navarrski, Customer Vice President, eCommerce Pure Play at General Mills.

Advertising 92

Advertising eCommerce MarTech Impressions 92

Martech Series

JULY 11, 2022

The tool was built for marketers and eCommerce professionals alike to better understand the performance of their sites, and obtain insight on how to increase speed, rank higher on SEO, and work to identify more in-depth issues impacting performance. said Keene.

Retail 89

Retail eCommerce Fashion SEO 89

Martech Series

SEPTEMBER 14, 2022

“I first met John several years ago, and his well-rounded security experience impressed me, but even more important to me was his passion for solving the customer’s pain in this space,” said Kevin Gosschalk, founder and CEO, Arkose Labs.

eCommerce 61

eCommerce MarTech ROI Impressions 61

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . It allows opportunities for advertisers and publishers to reduce wasteful impressions and connect right with the consumer. . Retail Media Networks. The next step is establishing a retail media network.

Ad Tech 91

Ad Tech Retail Media Advertising 91

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Domain spoofing imitates a premium website (e.g.,

Affiliates 97

Affiliates Marketing CPA ROI 97

Digiday

OCTOBER 31, 2022

“While people may not agree with political or controversial accounts, it’s impressions and eyeballs we need for our clients,” David Song, CEO at Rosie Labs ad agency, said via email. “As long as Twitter delivers on audiences and reach, they will continue to stay on our buys.”

Advertising 66

Advertising Marketing eCommerce Brand Awareness 66

Single Grain

AUGUST 21, 2023

Ever feel like your ecommerce campaign is treading water, barely keeping its head above the waves of competition? That’s why we’ve assembled a list of easy ecommerce marketing tips that you can try with your own product listings to bump the needle on your conversions. Then let’s get started! Conversion rates are 1.8X

eCommerce 52

eCommerce Conversion Marketing Conversion Rate 52

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. Amazon (the consumer ecommerce behemoth) and AWS are both massive ecosystems. I’ve seen many of these products up-close — many of them now integrate with HubSpot and are partners in our ecosystem (kinda meta, right?). Universities.

MarTech 117

MarTech Manufacturing Finance eCommerce 117