article thumbnail

How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. The internet is being taken over by video content on websites, social media, and eCommerce stores--and the demand for video continues to grow.

Marketing 233
article thumbnail

How To Use Facebook Ads for E-Commerce

AdvertiseMint

Are Facebook Advertising Campaigns Effective for eCommerce? Billions of active users scroll through the platform daily, providing brands a great opportunity to reach potential customers. When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Free competitor tracking ShoppingIQ goes a step further by providing free competitor tracking.

CPC 107
article thumbnail

Ecommerce PPC Audit: The Complete Checklist

Single Grain

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. You should consider conducting an audit when you notice a decline in performance or a drop in click-through rates or if your business has had significant changes. It also increases ad spend.

article thumbnail

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. 13 Conversion Rate Optimization Case Studies. That’s exactly what Primary Arms pulled off.

SEO 95
article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! Once you have completed your research, write down a list of consultants that you are initially impressed with based on their websites and information they provide.

article thumbnail

What Is CPM for Publishers?

SODP

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52