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AdExplainer: The Rise Of Ecommerce Ad Metrics

AdExchanger

Ecommerce isn’t just a new category for online advertising. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. It’s changing how online advertising works.

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Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics

AdExchanger

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM.

eCommerce 130
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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

Stages of an Ecommerce Conversion Funnel While marketers have different ways of conceptualizing the conversion funnel ecommerce stages, the basic progression is always the same, consisting of five classic stages : awareness, engagement, desire, action, and reengagement. Ecommerce Funnel Explained appeared first on MNTN.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

Are Facebook Advertising Campaigns Effective for eCommerce? Billions of active users scroll through the platform daily, providing brands a great opportunity to reach potential customers. When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business.

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How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

For example, using video in your email marketing can result in a 300% boost in click-through rates. The internet is being taken over by video content on websites, social media, and eCommerce stores--and the demand for video continues to grow. That's why video is such an important tool for B2B marketers.

Marketing 233
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Nextech AR Positions for Next Level of Growth in Web 3.0

Martech Series

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

CPC 109