Martech Series
JANUARY 26, 2023
Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”
VideoWeek
FEBRUARY 6, 2024
Subscriptions remained top of the list (22 percent), followed by sponsorships (14 percent), audio, podcasts and internet radio (12 percent), ecommerce (12 percent), display advertising (11 percent), lead generation (9 percent), connected TV (6 percent), and other (3 percent).
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Digiday
JUNE 28, 2023
The in-house self-service platform will give advertisers access to Kroger’s existing product listing ads and display advertising.
Martech Series
NOVEMBER 29, 2022
This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.
Martech
SEPTEMBER 29, 2023
The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027.
Clearcode
MARCH 23, 2023
Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. A retail media network (RMN) is essentially an advertising technology (AdTech) platform that’s owned and/or operated by a retailer. What’s the Difference Between Retail Media, Commerce Media and Ecommerce?
Ad Beat
MAY 9, 2024
Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers. And with 34 percent of shoppers relying on e-commerce to fulfill their gift-buying needs, the date represents a huge opportunity for online flower delivery brands.
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