Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. A retail media network (RMN) is essentially an advertising technology (AdTech) platform that’s owned and/or operated by a retailer. What’s the Difference Between Retail Media, Commerce Media and Ecommerce?

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Kevel

MARCH 23, 2022

Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads. And then for display, advertisers have a ton of targeting options too: demographics, search history, interests, and more. They are the 13th most visited global site, and the #1 eCommerce site.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

VideoWeek

JUNE 17, 2022

Roku and Walmart announced a deal on Friday to bring ecommerce functionality to TV adverts, enabling viewers to buy Walmart-sold products directly through the streaming platform. The Brandtech Group Acquires Ecommerce Tech Platform Acorn-i. Top Stories. Roku and Walmart Debut QR Code-Free Shoppable TV Ads.

Ad Tech 59

Ad Tech Impressions Media Agency 59